Category Archives: Graphics Designing

10 Types Of Effective Business Card Designs

Whether you’re employed or running your own business, one of the top tips for you to market yourself and your work is to create your very own business card. The advantages of having a business card are great and can help you market your small business, but only if you begin passing them out.

Do you want a business card design? I’ve sprinkled some business card layouts from Kool Design Maker throughout this article!

Click on any of the design type name and you’ll be taken to the order processing page to place your design order. You will have to provide basic information required for card design.

 

1. Clean and Professional Business Card Design

This design is relatively simple to start, yet it is attractive and can really set you apart. Both sides of card look clean and professional but the subtle splatter effect on the edges and logo gives it a textural element that really makes it attractive.

Business Card Design Company-01

 

2. Transparent Business Card Design

This creative card design when paired with different colors and transparent paper makes a long lasting impact on viewer’s mind. Transparent paper and colors create an interesting overlap effect when paired together. We print this design on transparent paper for a memorable business card.

Business Card Design Company-02

 

3. Unconventional Business Card Design

Unconventional designs are made using different medium to create visual elements. Not each card will be same, as you can’t make same wine ring on every card that’s why each card has its own personality.

Business Card Design Company-03

4. Vertical Orientation Business Card Design

Changing the orientation from landscape to portrait can make your card design unique and attractive, and adding some pattern design around the edges can make it professional.

Business Card Design Company-4

 

5. Symbolic Business Card Design

On the off chance that brilliant shading isn’t your style, engraving images or logos into your card gives it a considerable measure of profundity. Have a go at engraving something relatable to your business, or pick an example those lattices well.

Business Card Design Company-05

 

6. Upscale Business Card Design

Including additional components like sleeves can make your cards feel more upscale. The procedure of taking the card out is reminiscent of opening a blessing or a letter, which makes accepting it a great deal all the more energizing.

Business Card Design Company-06

 

7. Graphical Business Card Design

Interchangeable graphics identified with your business can be a fun approach to mix it up into your cards. Regardless they feel bound together, however are all the more intriguing since you could get an assortment of various pictures.

Business Card Design Company-7

 

8. Ticket Cut Business Card Design

This is what’s known as a ticket cut. A straightforward rectangle with a couple indents cut out gives a more fascinating appearance than straight edges.

Business Card Design Company-8

 

9. Unique Shaped Business Card Design

This card totally scraps the possibility of the routine straight edged card. One of kind shapes can be removed and utilized as a part of spot of rectangles and squares, permitting you to altogether modify your card.

Business Card Design Company-9

 

10. Textural Business Card Design

These cards are hand squeezed to give a wooden composition to the foundation. The spaces give a decent vibe when you hold the card, and make the white foundation all the more intriguing.

Business Card Design Company-10

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What’s the Difference b/w Web Design and Print Media?

Print media and web design differ from each other in many aspects. Let’s take a look at some factors. It’s a common concept that web and print media designing are two same things. However, professional designers have realized that these are actually very different fields and in order to deliver quality, the disparities cannot be matched.

Print Media and Web Design

For instance, we use small fonts on print media designs and large fonts on web design works for visual clarity for a reader. Since font is only one aspect of design, we’ll discuss other aspects as well into detail about the differences between print media and web designing in this blog article.

Font Considerations

As mentioned above, font for the web should be visible and easy to read compared to font for print media. First consideration in web design is selection of legible font that is a lot more difficult than deciding legibility for a print design. Web designers have to take care of legibility, adoptability and licensing issues in font selection. Print designers are free from this headache – they can use any typeface without worrying about how well it will transfer onto another page.

Quality Considerations

When we talk about quality of print media and web designs, the major difference come in front of us. Print media designs are measured in dots per inch scale while web designs are measured in pixels per inch. For good quality print, print designs require minimum 300 DPI while for making attractive web designs require minimum 72 PPI as a target.

Layouts Considerations

Print media design is considered easier than web design because for print designs the sizes are fixed. You get an idea how exactly your design will look on paper. You can also get “print proof” for confirmation that your design looks exactly the way it should be. Print media designs should be perfect for being put up on almost anything of any type and size of paper.

Web designs are complicated that print media designs as they need to fit absurdly large or small screen sizes and need to be more fluid. A web designer cannot be sure that the final design will fit for web application.

User-friendly Navigation

No doubt, the toughest thing is designing for easy navigation. Reader navigation on print media design is very simple; the reader can easily get the idea in first look. Readers can also turn pages, fold, unfold, go back, switch, etc.

For web design, navigation is not so easy. Web Designers have to pay full attention to user-friendly navigation with quality pixels, breadcrumbs, menus, responsiveness and scrolling ability.

RGB and CYMK

You should know all about color palettes for both print media and web designs. If you are designing for web, you should go with RGB color palette, unlike print media designs which go well with CMYK colors.  What’s more important to consider for a web designer will be the display of web page on different devices as well as how colors will be affected by HSV color model, lightness, screen brightness, contrasts and darkness. Likewise, for a print designer who considers that how color choice will appear “on print paper” as opposed to how it appears on the display screen.

Conclusion

The list above pretty much sums up the fact that designing for web and designing for the print media are having their own set of challenges and restrictions. It will be difficult for a single designer to work for both departments.

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Realize The Power Of Poster Advertisement

Posters provide a cost-effective and logical way of delivering messages to a particular target market. When placed at the correct location, attractive and informative posters can deliver your message to a targeted audience and alert them of an upcoming product or service. Posters advertisement is cheaper than common forms of advertising such as radio and television.

When we need to run an effective print advertising campaign, we find that no other advertisement method can beat poster power!

poster design

For making posters marketing campaign more effective, you need to follow given below tips:

Identify Your Targeted Audience

First of all you need to decide your targeted audience? You should identify who is likely to buy your services or products. Your message, poster design, style and language of your poster should be focused to those you want to see it.

Placement

Whether you want to advertise outdoor, indoor or both, you need to think carefully about the location of the poster to display. If you’ve identified your target audience, now it’s time to identify where do they go? Like any other advertising, a poster advertising campaign will generate more leads when seen by the right people, so make sure to display your posters where your targeted customers are likely to be.

Make It Simple

You may have a lot to say about your product, but never add long message on one poster else you will dilute your main message. People don’t bother to stop and read a long paragraph of text. For poster advertisement, inside or outside, you should add a catchy message that grabs attention of the audience in a second.

Better by Design

The poster design must look professional, no matter whatever your product, event or service is. At KoolDesignMaker.com, we’ll make your poster design look good and professional, but if the design doesn’t attract you, you may call for revision. If you are planning for a poster design, you may check our portfolio to get some ideas.

At KoolDesignMaker.com, we offer 10 sizes of indoor and outdoor posters, from smallest 6 sheet adshels to our biggest 48 and 96 sheet billboard posters. For indoor use we have 10 more sizes from A4 and to 530mm x 1524mm. For more info, advice or quote and order your poster design and printing, contact our expert team at 1-888-786-7861 or visit KoolDesignMaker.com today!

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Learn From Your Competitors About Website Design

Your competitors can teach you a few things about online marketing and web design. Your competitor’s online marketing strategies and website design will make you understand what standards and expectations you are working with.

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Take a closer look at following 8 tips when looking for insight from a website of a competitor.

  1. First Impression Of The Website

First impression of the website plays the main role in online selling. The design and functionality of a website are crucial in making a memorable first impression. What does the visitor see first when land on your website? Is the website customer engaging? Is the call to action used properly? What types of offers and packages are highlighted on their front-page? Get the ideas from their websites and then decide on the elements that are working fine and the ones that need improvements on your website.

  1. Mobile Responsive Website

If your competitor has a mobile responsive website, it is a sign that your competitor is up to date with latest trends. Mobile responsive websites have become a need for generating more sales from online visitors. Statistics show that customers are now surfing the internet on mobile devices and tablets. Take a deep analysis of your competitors’ websites and see how they are working with the latest trends. If they are not up-to-date, think of it as a competitive advantage.

  1. Easy To Navigate Website

Deeply examine competitor’s website and see if their navigation method is simple or complex. How many clicks are required by a visitor to acquire desired information? If visitors can easily find out what they are looking for, they are more likely to stay on the website for longer periods. The less number of clicks, the better it is.

  1. Blog

Blog is an easy way to deliver information to the visitors without interrupting them. Visitors are interested in reading the articles which are solutions of technical issues. Choose the customers engaging topics and think of writing a few posts on the same topic.

  1. Targeted Keywords

Check the organic search results against your targeted keywords into a search engine. If your competitor’s website is at top search results, they will have the understanding into which keywords have the highest searches and lowest competition. Examine the URLs structure, headings, content, image tags, and descriptions. Select the keywords that are relevant to your audience.

  1. Use Of Graphics

The use of the attractive and creative images on your website is very important. Services and products with only text look dull, images help them look attractive. Today, web-page users examine graphics, and they share them.

  1. Social Media Accounts

These days strong social presence helps a lot in online marketing. Website owners use social buttons at the header or footer of website for promotion of social pages. Check if your competitor is working on active social media accounts and try to understand their social media marketing strategy.

  1. Items Missing From Your Website

Check out the services and packages that your competitors offer on their websites. Do they offer free for download guides or any other stuff? Your competitor’s website and social media activities tell you a lot about their strategies. Compare yourself with them and try to include all missing items into your website.

If you are a business owner and want to compete with your rivals, Kool Design Maker is the perfect shop for you. We offer low price website design and graphics design services. Call us now at 1-888-786-7861 to discuss your online business plans.

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3 Marketing Ideas for Restaurants

The competition among restaurants is high, so it may be the perfect time to dust off your old restaurant marketing strategies and take a closer look at current trends of successful restaurant chains. An OPEN sign with neon red glowing lights in the front window of a restaurant has become an old fashion.

We are here to let you know some effective and proven marketing plans that have worked in past for restaurants. Restaurant marketing isn’t that easy now as it was in the past. It has become critical for restaurants to build a strong online presence.

The use of yellow pages for restaurants marketing is an old technique now. Customers have moved to the search engine and consumer review sites to find the best local restaurants. They want to read consumer reviews and the restaurant menu; restaurants with a strong online presence are preferred.

3 Marketing Ideas for Restaurants

As a restaurant owner or manager, you should adopt both online and offline marketing methods for success in business. In this blog post I’m writing about offline marketing ideas for restaurants, the next article will be on online marketing ideas for restaurants.

Promotion through Flyers

Using flyers is a cost effective restaurant marketing idea. Hire some part time employees for distribution of flyers at different events and in door to door campaign. The flyer must have promos, specials, discounts and offers available at your restaurant. It must be concise and to the point, having a catchy tagline, visible call-to-action and good graphics that speak about the delicious food you offer. Remember, never add text in paragraphs on a flyer, use bullet points for describing the benefits.

Read my previous article on “5 Tips for Designing a Coffee Shop Flyer

Serve Specials On Doorknobs

Use attractive door hangers to catch the eye of the visitors as they walk into your restaurant. The first thing your customers look at and touch is the doorknob, customers will definitely notice specials hanged on them. You can also display door hangers at departmental stores and retail shops (seek permission), this will result in greater exposure for your restaurant.

Use of foodie images put a positive impact on a customer’s mind and do not forget to insert your contact details. This is a cost effective marketing strategy that results in more exposure to your restaurant.

Restaurant Menus

Designing a menu and other print items is a tricky task for any restaurant. So the best way is to hire a professional restaurant menu designer company for all the design works. Always send an extra menu in all “Take Away” and “Home Delivery” orders. This will result in more orders from the same customer in future.

I hope these three offline restaurant promotion ideas help you along the way. If you’d like our assistance with Web Design, Graphic Design, Door hangers Design, Flyers Design, Vinyl Banners Design, SEO or Printing Services, get in touch with us today. Call us now at 1-888-786-7861 or Visit www.kooldesignmaker.com.

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Effective Ways to Build a Strong Brand Identity

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

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Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and logo design. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

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10 Best Handwriting Fonts for Graphic Designers

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting.

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

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Rack Cards: An Effective Way of Advertisement

Rack cards play a very crucial role in product marketing. The main goal of a Rack card is to gain the attention of the customers while they are in queue for making transactions. Racks cards are majorly used in banks, schools, hotels, franchises of telecom companies and tourism related offices.

You might have seen rack cards at a bus station, placed there for promotion of various destinations. Travel agents place rack cards on their office tables for promoting different packages.

Rackcards

Design Tips for Rack Cards

While designing a rack card, always remember that is must compete with all other cards for catching viewer’s attention. These days, bold photos and catchy title are used for gaining attention of viewer. The design of top half portion of rack card is crucial, since the cards are placed in a metal or plastic rack and only the first half of card remains visible in a rack. So make the first half more attractive and catchy.

Use attractive and decent color scheme in the rack card design for making it view-able from a distance. Print a sample of your design and place it in a rack stand for having an idea how your rack card will look.

Add main headline, photo, contact information or call to action at the top of rack card. If you are designing dual sided rack card, you can include a list of products or services at the back side. If you are designing a rack card for a restaurant, consider adding a menu of special dishes on the back of the card.

In short, focus on the front side first half of rack card for the main idea and use remaining space for other required items.

Printing Tips for Rack Cards

Rack cards are cheap and effective sales tools for any type of business. Rack cards have two standard sizes: 4” x 9” and 3.5” x 8.5”. It is important to use one of these sizes since most card racks are built for these sizes of cards.

Selection of paper for rack cards also needs attention. You will also need to choose a paper stock, mostly glass, matte or uncoated cover paper is used for printing of rack cards. Many printers offer foil stamping to better catch the eye of the viewer and some offer gloss aqueous or UV coating for durability of rack cards.

When designing a custom rack card, also consider whether you want the cards shrink wrapped or whether you need rounded edges on the cards.

For a rack card design, it is very important to clearly deliver the main message at the top. Make it easy for readers to understand what action they are required to take. The rack card must leave a memory in viewer’s mind about your services for future use.

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How to Market Your Business Offline

We are living in a digital world, everything is accessible over the internet. Everyone is adopting e-marketing these days because being online is very crucial for success of business. While focusing on online strategies, you should never ignore offline marketing components. Many companies are now focusing completely on online marketing including email marketing, search marketing and social media. Local business marketing also plays a very important role in the success of business.  Are you familiar with offline business marketing? Are you effectively working in the local area?

offline-marketing-ideas

To market your business locally and generate new clients, given below are some tips to try:

Spread your Business Cards

Business cards are still a very useful way of marketing your business as they contain your contact info. The very basic thing about this way of marketing is to have an eye-catching business card printed on good quality paper. There are different ways you can spread your business cards, such as stick them on community bulletin boards, leave one with a tip at a restaurant and to give them to your clients and visitors.

Hold Local Events

Hold local community events in your business area, make them beneficial for visitors and encourage them to bring their friends. Local community events are a great source for introducing your products to your client base.

Sponsor a Local Sports Team

You can market your business at a high level by sponsoring a local sports team like a football team or a baseball team. In this way you can put your company’s logo on t-shirts, you can also put signage at games.

Offer a Local Discount

If you are working in multiple cities and want to promote your business in your base city. The best way is to start giving discounts to local clients. You can offer some percent off on your products or a buy-one-get-one-free option for local residents.

Use Promotional Products

Start giving promotional products to your serious buyers, this will help in creating a positive image of your brand. Every time they will use your product they will think of your business. The best promotional products are printed t-shirts having your company’s logo and slogan, printed mug with the company logo, printed shoulder bags and pens.

Partner with Sister Companies

Advertising with sister companies can help you in business marketing. Search for sister companies in local and contract with them to advertise your business at their outlet. For example, If you’re running a gym, you can partner with a juice shop. Partnership with sister companies can help you a lot in business advertisement.

These were very basic local business marketing tips. You should begin with these tips to market your product in the local area. With these simple and creative ideas, you can build a strong presence of your business in the local market.

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5 Tips for a Professional Website Design

Just like fashion industry, website designs are constantly changing with trends and technology coming and going. When we talk about creating a professional and attractive website, we will always do best to keep everything up to date. After all, when we go for an interview, we put the best dress to look best.

print_shop web_design

Given below are 5 web design tips to keep in mind:

Keep it Simple and Clean

These days everyone likes organized things. Excessive use of Ads, icons, banners, signs, badges, buttons, pop-ups, and so on – sometimes it can all make a bad impression. Try to give your site visitors a break from all the clutter and noise. Using things like white space and flat design can make good impact on your site visitors. Keep everything simple with your most important content spotlighted.

Web Content

Web content is completely different from writing for print. Home page will be the main focus of visitors. You need to place the main content about your services at the home page, so that visitor finds his desired item quickly, but provide enough information for those who want to read complete details about the service or product.

Fold Design

The ‘Above the fold’ section requires more design attention, as every visitor first of all looks at the folder section. If your fold section is not interesting or does not provides required information, the visitor will leave your website from the first page that will increase the bounce rate. Make fold section eye-catching and informative that it creates visitor’s interest in exploring your web.

Page Navigation

Your website is useless if the visitor can’t find hid desired page. Use clear, direct and easy to use navigation on your web pages. And if you have one long page website then use anchor links to help visitors find their way on the page.

Use Small Images and Sprites

Good web designers use small images in the website, as they are easy to download that improves load time of web page. It’s not okay to take a photograph and upload it to your website without re-sizing it and optimizing it to be as small as possible.

CSS sprites helps a lot in speeding up site images. If you are using a lot of images across different pages on your site, you should use CSS sprites to cache the images of website so that they don’t download again on visiting next page.

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