Category Archives: Graphics Designing

Market your Brand with Stationery Printing

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Print Shop-Stationery Printing

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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Custom Flyer Printing Services: Online Flyers vs Print Flyers

Flyer printing is a large expense for establishment of retail businesses but helps in generating abundant revenue. There are two major types of flyer: Online Flyers and Print Flyers.

flyers design

Online Flyers

Online flyers are useful for researching goods or services on the internet: When someone is surfing the Internet in search of a particular item, digital flyers help a lot. Therefore, most of the internet users read online flyers. Some online flyers or magazines even have useful hyperlinks to product reviews.

But sometime online flyers can be annoying when you’re not interested in the service or product: If I’m not in the product advertised on online flyer, I’ll delete the online flyer without even clicking it.

Print Flyers

Print flyers more useful than online flyers, as they are hard to dismiss. Print flyers are majorly used in the local community newspaper. People give them a little more time than online flyers, and the lead generation rate from print flyers is higher than online flyers.

Smartphones have small screens, so reading online flyers is difficult. I’ll talk about myself, If I’m not in front of my PC, there’s no chance that I’ll look at a online flyer. Large screen of Smartphone and fast browser speed browser can make viewing an online flyer pleasurable. Personally, I like printed flyer because I can glance at it, and pick it up later. Notebook computers and Tablets are changing the trend and online flyers are in a state of competition with printer flyers.

Online flyers are considered as an eco-friendly alternative to paper printed flyers. Printing and distributing paper flyers are expensive. They can be used for targeted clients more precisely; reducing printing costs; and pairing print flyers with online media.

Kool Design Maker is the expert print shop in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW to get custom designed flyers or other printing material for your business.

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8 Ways to Market Your Brand with Seasonal Spirit

Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.

Brand-Consultancy

It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.

Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:

Logo Design

You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.

Color Scheme

Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.

Create a Fun Video

Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.

Greeting Cards

Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.

Catchy Taglines

Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.

Graphic Design of Marketing Material

Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.

Offer Free Home Delivery

During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.

Participate in Local Events

Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.

Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.

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Some Knowledge Tips for Custom Envelope Printing Services

No doubt, it’s the era of internet and smart world. Emails are widely used for business communications, but nothing can beat the importance of traditional letter. For sending letters, envelops are still in high demand. Your custom envelope printing service can better help you if you know following basic tips:

Booklet vs. Catalog Envelopes

There are two following two types of envelopes:

Booklet:  The envelope opened from the top side or large side is called “open side envelope” or “Booklet”.

Catalog: The envelope opened from the short side is called “open end envelope” or catalog.

Custom Envelope Printing Services

Which Paper Weight to Use?

Envelops are printed in different paper weights as per your requirement. The most envelops are printed in the following weights: 20#, 24#, and 28# roughly corresponding to 50#, 60#, and 70# text paper.

The usual weight for a regular envelope would be 24# but if you need cheap envelopes, you may use 20# envelopes. A good hefty sheet for a durable catalog envelope or an invitation envelope would be 28#.

A wise decision will be to use a heavier paper for an important printed product or if you need a durable and strong envelope for a quality product then thinner envelope will be not reliable.

Envelope Size

Set your printer for envelope sizes, and prepare your design according to that. Make sure to leave 1/4” to 1/8” minimum blank space on all sides. Leave more if you have designed an envelope with multiple enclosures.

You can also purchase printer that prints commercial envelops. It will be more economical than a regular commercial printer. You may also consult any professional printing company for this project.

Glues Used in Envelope Printing

The glue used for holding the seams together is called spot gluing or pattern gluing. It is used only once, on removal it cannot be reused. The glue you moisturize to make the security seal on the envelope is called “remoistenable glue.” Print Shop uses a glue stick on the open cover of the envelope that is moistened to activate the glue before sealing. Once you fix the seal, the bond is permanent and that stick cannot be reused.

Peel & Seal (also known as Peel-and-stick) is glue used for sealing envelops. It comes with a second covering of glossy paper that is removed for making security seal of envelope. Latex glue is mostly used in banks for currency envelopes. It is applied on both flaps of envelops and is usable multiple times. You can open and seal this envelope for numerous times.

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5 Tips For Making A Good Business Card

If you want to deliver the right idea about you and your business, you need to have the right business cards. You need to get the right impression to accurately deliver the professional approach of your work.

print shop, business-cards-printing

If you want to create a reliable business image, you need to present a quality business card to people.

1. Paper Type

The paper used in Business Card Printing can make a huge difference in how your card is observed. Thick 600gsm paper is used for impressive business cards printing. Using good printing paper shows your clients and customers that you are running a professional business and willing to invest in getting positive leads and higher quality products. Spot UV finishing, foil blocking and embossing can add style, sophistication and impressive look to your business cards.

2. Business Name

Your business name should be the main focus point in the business card, along with the logo of your business if you have one (if you don’t, Visit Us). Brand awareness should be the main focus for success of the business; you’ll need to make sure that people know who you are and what you do.

3. Abbreviate Business Name

Use right spelling and abbreviation of business name, make it simple for people to understand the name of your business. Don’t assume that people can easily understand what you do from your business name. Having a company name like, “Kool Design Maker” is probably quite straight and easy to understand. You should include 2-3 short bullet points about the services you offer or list some of your products.

4. Create Space

Never complete area of the card with text and other contact info, try to use a minimum area of the card. More space makes business card look attractive and decent. The keep it simple design methodology is best when it comes to small spaces.

5. Use Contrast

Use only one or two colors for the text on your business cards to give them a sophisticated and modern look. Try to use the same color combination throughout your marketing (website, stationery, leaflets) to create a professional image of your brand.

Keep in mind above mentioned 5 tips for making a good business card. If you have any project of graphic design or printing, contact us at www.kooldesignmaker.com.

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How to Design Effective Display Signs and Billboards

If you are a graphic designer, you should know how to design effective display signs and billboards. There are few differences in designing small banners and display signs. The major difference is scale. The display signs are a lot larger in size than the standard web banners. Other factors to focus on during designing signage are display location, typography; color scheme, contrast and material the sign will be printed on.

lodo creator company

Keeping in mind all these factors will make a better sign design.

1. Consider Size and Scale

A sign is among the largest things a graphic designer ever designs. Think of it like a big thing. A standard business card is 3.5 inches by 2 inches in size; a standard yard sign is 24 inches by 18 inches and a standard bulletin billboard is 14 feet high by 48 feet wide.

Size and scale are interesting challenges for a graphic designer. Signs have to be easily read and understood completely from a distance, often by people who only have a few seconds to look in that direction. So everything should be larger in size and simple for clear visibility.

2. Use Eye-Catching Colors and Graphics

Color is one of the most important factors that need attention when working on a sign project. You should focus on it with following two things in mind:

  • Contrast and visibility
  • Branding and identity

Generally color and graphics should be bright and saturated. Try to avoid light colors. Never use colors that have a lot of contrast, especially between the images and background.

The main purpose of signs is to catch someone’s attention in first look; you need to go big in terms of graphics and images. Also think about the location where the sign will be located. Just suppose if the sign is placed in between green tress and the theme color of your sign is also green, how visible will it really be to people?

You should plan for color scheme, keeping in mind the placement location.

3. Use Effective Contrast

The contrast is also an important part of any graphics design project, you should use such a contrast that gains someone’s attention I a couple of seconds. Every focal point should be clearly distinguishable.

There is no standard set of color combinations for display signs and contrast, given below are a few that are majorly used in signage being easy to read from a distance:

  • Red and white
  • Red and yellow
  • Green and white
  • Blue and white
  • Blue and yellow
  • Black and white
  • Black and yellow

You can create even more contrast in the sign design by adding a boarder in your design. A simple, thick black or white border encasing the sign image can help in making it more prominent from almost any other condition.

4. Consider Location

Think about the placement of the sign before designing. If you do not know the exact physical location of the signage, think about it in terms of primary placement.

You need to focus on following questions before designing:

Will the design be featured in the sky, such as a billboard?

Will the design be featured on the ground, such as a yard sign?

Will the design be featured on a moving vehicle, such as a wrap?

Will it be displayed indoors?

Do the sign have a border?

Then ask from client about the placement location of the sign. It will help you in selecting a color pattern that contrasts with the environment.

5. Use Simple Typography

When it comes to typography, keep it simple and big. Use the standard lettering in terms to 10 to 100. That means 10 inches of letter height for every 100 feet of visibility.

Do consider the total number of words. Use short and simple message. Never use a message containing more than 15 words. The standard formula used is the 3 by 5 rule. It can be defined in following two ways:

  • Five lines of text, up to three words each, or
  • Three lines of text, up to five words each

Consider using bold typography. Bold lettering helps in readability from a distance. Use spaces where required, it will minimize confusion in reading from a distance.

6. Printing Material

Printing material impacts on every decision you make in sign designing. Sign materials are often categorized into two basic categories based on location (indoor vs. outdoor). Most of the sign designs are printed on a vinyl banner, billboard, magnetic and corrugated plastic. Location of sign placement also impacts on printing material.

Ask from client about the printing material in the start of the project; get the specs, and ask about file formats. Getting detailed specs of projects at the start will save a lot of headache in the end.

Conclusion

Consider your sign design project like almost any other project, and if you are working on this kind for the first time, ask plenty of questions from the client before you get started. Sign design is not tricky; it required a high contrast, simple typography and visible to read from long distances.

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6 Tips To Become A Good Web Designer

It is very difficult for a single web designer to lead a project in the right direction with creative ideas. Successful web designers learn from other people’s experience and don’t rely solely upon their own skills and efforts. This is the time of competition, so you need to keep updating your knowledge and skills with industry trends.

logo design company

If you want to be a great web designer, you need to improve your designing skills. It doesn’t matter whether you are an experienced web designer or you just have started discovering this field; you just need to adopt following 6 tips to succeed in this category:

1. Focus on the Main Idea

The best work is done only if the team completely understands the main concept and story behind the final product. When you are able to pick up the main idea of the story, the design will reflect your skills. You need to learn as much as you can about the project before you even start to sketch a sample of the design.

2. Watch and Read Tutorials

Tutorials are your best trainers. Graphics Designers and Web designers always have to learn new things. You can never succeed if you don’t learn the latest industry trends. Nothing is good enough in the web designing field. Learn the latest things and try some new ideas in your designs. Make a schedule of reading new tutorials each week. Remember, reading is just not enough, you will have to practice a lot to master your new skills. Make sure to have complete expertise in new skills you learn.

Make a habit to read blogs! They give you ideas, tutorials, insights, and inspiration that can turn you into a better web designer!

3.Use a Sketchbook

The sketchbook is the basic tool that is used by every designer. When you need to work on a new idea, you just pick up your sketchbook and start designing as you plan. In today’s world, Laptops with touchscreens and Tablets are a good source for making a sketch. You will find interesting apps for making sketches. This technique will improve your skills, so the end result of the project will be more effective.

4. Get Organized

Organization of your project tasks and items on your work table will help you feel comfortable and relaxed in your working area and will help you work more efficiently and smoothly. It will give you extra time to think about new idea, work and focus on the job.

5. Use High-quality Images

Any low quality image will make your design look unprofessional. You can easily access high-quality images from the internet and they are absolutely free of cost. You can also purchase desired images from different online portals. You can either hire a professional photographer for the real images that you need for your project.

6. Take Care of The ‘Above the fold’ Section

The website’s section that is visible without scrolling down is called the ‘above the fold section’. You need to invest tons of effort in the design of this section if you want to use its entire potential. You want maximum exposure of the main services and the calls to action for grabbing the visitor’s attention.

The Recipe for Success

Consistency is the recipe for success. Web design is a flexible field with new things to learn and experience. These 6 tips above will help you with the starting point of your project.

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Things to Consider before Hiring a Graphics/Web Design Company

Preparing necessary things before you even start getting quotes for your next project is a wise approach that helps in speeding up the process.  It also gives you a much better idea about what it is exactly that you want. If you know well what should be the finishing state of your project, this will give the selected graphics/web design company a much better idea.

logo design

You need to consider following things before hiring a graphics/web design company or resource person:

Domain Name of Your Online Business

The domain name gives a clear idea of your products and services to listeners and visitors. It is a good idea to do some keyword research before buying a domain name for your online business. You may use Google Keyword Planner tool to find out the high competitive keywords related to your products and services.

Logo Design

Having an attractive and creative logo design has become the need in the success of any online business. I would recommend you to hire a professional logo design company for getting ideas about the design of your logo. Your company’s logo is very important for branding your business and it should be creative and of a very high-quality. Avoid using clip arts in logo design, it should be designed from scratch and match your business.

Resources for the project

It is common sense that no one can build a house without bricks, similarly no one can succeed in online business without having a good website design, required images, detailed content, the latest products, banner ads, email addresses and all other things required for a successful website design process. If you want the website design project to run fast and smoothly, I’ll recommend completing all helping material for giving to the website design company. Most of the professional website design companies will give you a list of required things.

Available Budget

During the research process of finding the best graphics/web design company, you might find less-experienced and unprofessional graphics/web design companies offering you services at very low rates. Such companies tend to work slower and produce undesired results. That wastes your precious time and money as well. Professional graphics/web design company charges higher rates, but they need less direction and work more efficiently. Such companies have strong relationships with industry experts and can lead your project in the right direction and produces extraordinary results. I’ll recommend going for the best graphics/web design company without worrying about what they charge. Don’t forget Quality is not cheap.

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