Category Archives: Marketing

CMS Comparison Drupal Vs Joomla Vs WordPress

Development of a CMS based business website is a tricky task for any developer or Web Design Company. The web world has been flooded with a huge number of Content Management Systems. Now selection of the better one among the countless different CMS is by no means an easy job. Almost all the people working in website development field are eager to know which CMS among Drupal, Joomla and WordPress is the best?

Now, the truth is that each developer has his own faction about different CMS. Let’s have a comparison of top 3 Content Management Systems to find the best one.

CMS Comparison Drupal Vs Joomla Vs WordPress

 

Drupal

Drupal is similar to WordPress and Joomla in a sense that it is based on PHP-MySQL but when it comes to the popularity Drupal lies behind due to its complexity. The good thing in Drupal is its Search engine friendliness nature and the capability to handle hundreds of pages of content easily. Overall, this CMS is difficult to use for administrators.

 

Joomla

Joomla is certainly the most powerful CMS for eCommerce CMS development. Easy to install and very simple to use, simply install it and start your work. It has a strong administration platform along with clean and attractive front-end themes. Joomla support keeps on updating it on regular basis for advancement and fixing issues. You do not need to worry about the support, as it has a large developers’ community. The only negative point about this CMS is that it lacks SEO capabilities.

 

WordPress

WordPress is currently being used by almost more than 60 million websites in the world. WordPress is the easiest to use among all these Content Management Systems. It is also much more SEO friendly and stable when compared to Joomla. Just like Joomla, easy to install and manage. You can create a simple website in less than 50 clicks using WordPress.

In the end, based on the comparison, WordPress stands out as the winner because it’s the easiest, safest and more user friendly CMS. At Kool Design Maker, we can work with any of these. We are expert at Logo designing, web designing and SEO marketing.

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5 Free Tools for Marketing of Your Business

As a business owner, you want to market your business without breaking the bank. In fact, few small business owners don’t have enough budgets to spend on marketing. That’s okay if you don’t have marketing budget, there are plenty of free tools for attracting targeted customers online. To help business owners, I’ve put together a list of five free online marketing tools that everyone can use.

5 Free Tools for Marketing of Your Business

1. EzineArticles

EzineArticles is the top ranked article submission directory; you can write a high-quality blog post and post it on EzineArticles.com. Many email newsletter publishers visit this website for fresh content to mail out and may be it’s your article in their next newsletter. These email newsletter publishers often have large email lists, so if your article is included your content could be seen by a large number of audiences. You can also generate back links to your website by including a resource box at the end of your article.

 

2. Online directories

In old times, phonebooks were used for searching business information. Now, people turn to search engines and local business directories for answers. You need to make sure that your business is “findable” online. To make you business “findable” online, list your business in top online directories. Merchant Circle, Yellow Pages, and Super Pages are great places to start.

 

3. Google My Business

If you haven’t listed your business at Google My Business, it’s time to list it now. It’s just like an online directory, but it has more features. You can set up a business profile page, add business location, store hours, photos and contact information. When someone searches for your business on Google, they’ll your business ad in the right column of Google search results. You can also integrate your business with G+ page for sharing updates regarding your business. Customers can also leave and read reviews.

 

4. Local calendar of events

Participate and present your business in the local community events. Visit the websites of your local newspapers and TV stations. You can visit the community website and submit the details through an online form for listing your event to a regional calendar.

 

5. Your company blog

One of the best strategies to gain free publicity and potential traffic is to invest time in a company blog. By writing informative articles, you’ll start gaining attention of industry leaders. You can also share your content via email and social media.

“The more help you can offer people, the more trust you’ll build.”

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5 Things To Consider Before Hiring An Expert Web Design Company

Having a strong online presence is not just common these days, but it has become a need to survive in online world. Business owners now look forward to have their own website and search for professional web design companies which can develop decent and attractive websites at low costs. These days, thousands of freelancers and web design companies offer such services but you need to choose the best web design company carefully.

Expert Web Design Company

Given below are 5 things which you must check before you hire a web design company.

 

1. Services

The portfolio of your chosen web design company will let you know everything about their past work but there is still no issue in asking about the services which the company offers or specializes in. It will give you an idea, whether your chosen web design company has done the kind of project you want to offer. It is best to choose a web design company who can offer integrated services.

 

2. Professionalism

This is a very important factor in the successful completion of any project. Web design companies need to adopt a professional approach, should be organized and open to feedbacks and revisions. Professionalism helps in smooth functionality and tackling problems – it will also ensure that the project is completed on time.

 

3. Expertise

Make a thorough research on any your chosen web design company to get an idea about their experience and expertise. It will also help you to understand if your chosen company is actually capable of understanding your concepts and meeting your needs within your specified time frame and budget. Moreover, your chosen web design company should be willing to discuss every bit about the design and development process and must offer free revisions.

 

4. References and Reputation

Check the reputation of your selected web design company by reading the testimonials and Google business reviews before hiring. Read the feedback of past clients and ask for references. It is the best way to check out the past client’s company website or make a call to any of past clients, just to know about the reliability and reputation of the company.

 

5. Cost

Do not hire any web design company without checking out the quote for your project and comparing it with other short listed companies offering the same kind of services. Once you have finished the price comparison, you can choose the best web design company as per your needs and budget.

 

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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10 Do’s And Dont’s Of Effective Web Design

Everyone related with web design world must be aware that the main purpose of create a website is – SALES! All the efforts made and tools used are necessary to bring potential visitors to your website. Given below are 10 most important DO’s and Don’t s for an effective web design.

10-Do’s-And-Dont’s-Of-Effective-Web-Design

DO’s – Good For Website Success

DON’Ts – Can Be Harmful for your business

 

1. Use The Best Color Scheme

Bright and loud colors are never admired for corporate websites. These are good for gaming and casino sites. Always keep in mind the mindset of your readers and their emotions – e.g., a hospital site will never have animated items and bright colors but usually has a light decent color scheme.

 

2. Easy Navigation

Ensure that your website is easy to navigate. Visitors are not going to spend hours in searching or locating or even trying to figure out what you want to say. Using pull quotes, images and block quotes are recommended. Html tags are also important since they focus on important sections of the web page.

 

3. Pages Structured

Properly manage all the pages of website. Use grid layout system which helps to store all information in structures and the format is quite easy to follow too.

 

4. Copywriting

Content does matter a lot. It needs to be easy to understand, to the point and meaningful. Selecting catchy headlines, attractive content and right words can be a boost to any website.

 

5. Focus To Important Things

Are you making a corporate website or an online shopping store? Focus and display the core items at the home page and use suitable calls to actions for inner pages. Bloggers can focus on tutorials or free e-books to get attention of visitors.

 

6. Placing Boxes Everywhere

Never use too many boxes everywhere. Boxes in different sizes and without any alignment can be confusing to your visitor.

 

7. Irrelevant Ads

Too many and irrelevant ads in any website can be really annoying for visitors. If visitors get to see irrelevant or too many ads in a website, they are surely going to leave the website to never come back again. It is a fact that everyone uses ads to make money but ads stuffing can be a real problem.

 

8. Writing Long Content

Never write too long content on site pages. The average content length of a page should be 500 to 1000 words. Blog articles or posts which are lengthy and without any paragraph breaks are never liked by readers. It is highly recommended to use short and crisp paragraphs with catchy headings which convey meaning easily.

 

9. Too Many Images

Plenty of images in your website are certainly going to make your website load slowly. Your visitors will quickly move away.

 

10. Keyword Stuffing

Google and your visitors don’t like your website to be too much keywords stuffed. A 500 word article with 20-30% keywords will make a poor read and your site will be penalized too by Google. Stay away from it and use only 2-3% keyword density.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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How To Generate Quality Leads From Your WordPress Website

Making an online portal is just not enough to achieve goals of your business. You need quality and huge traffic on your website for making money. But the main question is, if you get visitors on your website then how will you convert them into sales? What CTAs are required and where to place them for converting visitors into sales?

The agenda is to understand that how to boost the conversion ratio of visitors into leads. If you are using a WordPress website, then it can help you.

Web Design Company

Given below are a few tips for maximizing and increasing the conversion ratio of visitors into leads for a WordPress website.

 

1. Use Notification Bar

Notification bar is very important for showing latest offers and news about your business. It does not mean that you use distracting pop ups when a visitor lands on your website. A notification bar means using a news ticker at the header of a website that shows latest offers. This is a great way to deliver your message and inform visitors about latest offers.

Let’s suppose a visitor lands on your website and finds a notification bar at the very first look at the header section telling about available discounts – a great way to gain attention. According to a case study, a website owner got 532% increase in leads by just simply putting a notification bar on his website.

 

2. Use Opt In Landing Pages

Give something special to your visitors. Provide them something extra of Sign Up. Use proper Call To Action on Landing pages and gives an e-book or something else in return of signup to visitor. You can use different CTAs for deciding which one works best.

Let’s talk about a case study, I used simple text Sign Up with sing up form that generated 19% sign ups, but when I changed the text to Sign Up for Free, the rate was increased to 46%.

 

3. Responsiveness and Page Speed

Most of the users now surf the web from their Smartphone and Tablets. So, fast mobile speed and mobile responsiveness has become a need for all website owners. The faster it loads the better is the user experience. You can easily check the Web Page Load Speed through Google Page Speed tool for developers.

Google is now considering mobile responsiveness as an important factor in improving search engine rankings. You have to make sure that your website is mobile friendly, so that visitors can view it properly across all devices.

 

4. Testimonials and Live Chat

You need to add testimonials and live chat services for a website where the user is required to make a payment for purchasing a product or service. Both these help increase the trust factor. While a live chat option can help them resolve their queries instantly and testimonials help potential customers be assured about what you’ve to offer.

 

5. Exit Offers

There are some websites that use exit offers. Case studies have proven them very successful. Exit Offers means that if a customer does not make any purchase on your website and clicks on exit button, then you display a pop up with hot offers before exit requesting them to reconsider.

Your WordPress site can help you to gather leads and increase conversion rate. With the availability of millions of WordPress plugins, you surely can use them for your benefits.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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2016-2017 Web Design Trends Predictions

We are in 5th month of 2016, what do you think will happen this year in web design works? We have seen a lot of developments in web design during 2015 and in the first 5 months of 2016, let’s talk about some of the hot trends that are supposed to drive the web design industry in near future. One of the main changes that we’ve seen in 2015 and 2016 is the adaptation of mobile responsive websites. I’m listing down few key trends that are likely to change the web designs in 2016-2017.

2016-web-design-trends

1. Full Width and Large Homepages

What do you think about the importance of homepages? The trend to have full-width and large home pages is going to rule the industry and single page websites are replacing the standard grid type websites. Large homepages became a trend since quite some time and the trend is supposed to continue in current and the coming years as well. Single and large home pages website have large navigation that helps in quicker analysis of website.

 

2. Unique Web Design Ideas

Unique web design idea are very important standing out from competitors. Websites involving unique layouts and storyboards complement the company’s image. Website owners have realized that they have to adopt unique marketing items to compete with their competitors. Thinking outside the box is very necessary these days, if you do not adopt something unique and different you will not be able to save yourself in the web design business.

 

3. Material Design And Flat Design

You will see an intense focus on flat design in 2016 and 2017. There will be full-width slideshows, rich loading galleries and animations as well.

As Google now prefers fast loading websites in top rankings of organic search results, more website owners will be focusing reducing the load speed time of their websites. The best method for reducing web page load time is using tiles when possible.

 

4. Video Marketing

Building an attractive website is just not enough. Content is the king for driving and engaging customers, but it isn’t the only one key player. Websites that have useful videos will be able to attract more visitors than normal blog posts as videos are more engaging. Embedding short videos in websites is becoming highly popular these days and it’s an effective way to deliver a message to the audience.

 

5. Use of Widgets

If you are using WordPress for your site, you will find thousands of widgets at WordPress website. You can show different useful widgets at the sidebar of your website that may be Facebook widget, twitter widget or recent posts widget. Widgets can significantly enhance the user experience.

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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Flyers Have The Power To Take Off Your Business

Printed flyers are one of the most effective and affordable type of marketing materials. Flexible and versatile, a well-planned flyer marketing campaign can really boost your business, increase brand awareness and generate more sales. Flyers marketing campaign can be used along with your online marketing as flyers achieve great results. At KoolDesignMaker, we design and print flyers for our customers who want to promote their product and for increasing traffic to their websites. But before launching flyer marketing campaign, we must understand how to use flyers effectively.

flyers printing

Use Of Flyers

Printed flyers help to promote your business, services and products. Your printed flyers can be:

  • Delivered door-to-door
  • Distributed in store
  • Displayed in retail outlets
  • Displayed at events and conferences
  • Included as inserts in newspapers and other publications
  • Displayed and distributed in bars and clubs

Flyers Are Cost Effective

Whether printed single sided or dual sided, cost of flyers is low, making them cheapest marketing plan for businesses of any size. But that doesn’t mean that every type of flyer printing is cheap. Flyers with vibrant colors and high quality paper are costly. But there is no limit for printing, you can order any quantity. That’s great for you economically.

Sizes Of Flyers

There are different sizes of flyers starting from 3.5″ x 8.5″ to 11″ x 25.5″. KoolDesignMaker designs and prints flyers and leaflets in nine different sizes, so visit our website to find which size suits you best.

Easy To Produce

Flyers are easy to produce with less planning and set up than multi-page booklets and brochures. And if you’re new to preparing design work for print, we make it even easier for you, with our online portfolio that guides and helps you to get your design work just right.

As well as selecting the size and style of your printed flyers, you can pick from a huge range of paper weights and finishes. We offer flyer printing print on gloss, silk and premium uncoated papers. Depending on your paper selected by you, we’ll print on weights from 115gsm to 350gsm and there are options for gloss and matt lamination.

Whatever your business you want to promote, and however small or large your business, flyers are a great way to promote your products, brand, and services. For more information or quotes, visit www.kooldesignmaker.com or contact our team of experts today at 1-888-786-7861.

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Realize The Power Of Poster Advertisement

Posters provide a cost-effective and logical way of delivering messages to a particular target market. When placed at the correct location, attractive and informative posters can deliver your message to a targeted audience and alert them of an upcoming product or service. Posters advertisement is cheaper than common forms of advertising such as radio and television.

When we need to run an effective print advertising campaign, we find that no other advertisement method can beat poster power!

poster design

For making posters marketing campaign more effective, you need to follow given below tips:

Identify Your Targeted Audience

First of all you need to decide your targeted audience? You should identify who is likely to buy your services or products. Your message, poster design, style and language of your poster should be focused to those you want to see it.

Placement

Whether you want to advertise outdoor, indoor or both, you need to think carefully about the location of the poster to display. If you’ve identified your target audience, now it’s time to identify where do they go? Like any other advertising, a poster advertising campaign will generate more leads when seen by the right people, so make sure to display your posters where your targeted customers are likely to be.

Make It Simple

You may have a lot to say about your product, but never add long message on one poster else you will dilute your main message. People don’t bother to stop and read a long paragraph of text. For poster advertisement, inside or outside, you should add a catchy message that grabs attention of the audience in a second.

Better by Design

The poster design must look professional, no matter whatever your product, event or service is. At KoolDesignMaker.com, we’ll make your poster design look good and professional, but if the design doesn’t attract you, you may call for revision. If you are planning for a poster design, you may check our portfolio to get some ideas.

At KoolDesignMaker.com, we offer 10 sizes of indoor and outdoor posters, from smallest 6 sheet adshels to our biggest 48 and 96 sheet billboard posters. For indoor use we have 10 more sizes from A4 and to 530mm x 1524mm. For more info, advice or quote and order your poster design and printing, contact our expert team at 1-888-786-7861 or visit KoolDesignMaker.com today!

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Great Content Gives You Great Backlinks

Content is very crucial element for getting your website in top ranks of search engine results. Quality content also makes your website user friendly for visitors. Most of the website owners or marketers write content without understanding its true potential.

Properly keywords optimized content (written, video, photo) helps search engines to understand your business enables to ‘categorize’ your website, services and products. Content helps in brand marketing, creates a sense of business, and plays a major role in consumer engagement.  But the most important benefit of quality content is backlink generation. No doubt, Great Content Gives You Great Backlinks.

Great Content Gives You Great Backlinks

Quality content that helps people is more likely to be shared by readers via a link from their blog or social account.

People love to link to an excellent article, image, webinar, video, or infographic because it helps create a reputation of quality.

Given below are some useful tips for generating great content:

  • Set a niche for writing and stick with it! Develop a strategy for content marketing that should include an array of topics, a publishing schedule and all forms of content you’d like to generate.
  • Promote your content on social bookmarking websites and social media platforms. Share your each piece of content on famous social media platforms including Facebook, LinkedIn, Google+ Twitter and all other social media platforms.
  • Keep creating amazing videos, infographics, podcasts, images, forum participation, webinars, and blog posts. People love to respond to these forms of content.
  • Use your expertise to make your content interesting, smart, funny, honest, and forward-thinking.

Why should you care about creating backlinks from content?

  • Google has announced that paid backlinks will no more be rewarded. Only good linking strategies will be rewarded and bad linking practices will be punished.
  • Quality content and backlinks drive traffic and recognition that help in business growth.
  • No matter for which industry you are working, consider content to be one of your core tools. In simple words, the more you write and post, the more you will succeed and continue to build relationships.

Content is the King, so you should never underestimate the power of content, especially when you need to generate backlinks. Excellent quality content will set your business as an authority and generate more high quality links than any link-farm ever could.

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How To Boost Search Engine Ranking Of A New Website

Everyone wants to see his website in top search results but it is not one day job to rank your website in search engines. Google is a search expert that answers all your questions in a single click. Using different algorithms Google decides which web pages should appear on the first page of web results.

Ranking a new website is a tough job, but by following Google’s instructions a new website can improve its traffic and ranking.

How To Boost Search Engine Ranking Of A New Website

You need to follow 7 effective tips given below:

Website Loads Fast

Slow loading websites draw negative effects. According to a survey report, 47% of visitors expect a web page to load in less than 3 seconds. So, make sure that your website loads fast.

You can find built-in themes for website design, these themes load super-fast as the developers have used smart coding. Another way is to hire a professional web design company for improving load speed of your website.

Blog Content

One of the best SEO approach is to provide regularly updated relevant content for a website. Having a blog with unique content can definitely be helpful in achieving high ranking in Google’s search results.

Google recommends fresh and unique content that people find informative. So, updating your website blog on regular basis with the relevant content can ensure a higher ranking.

Mobile Responsive

In this world, most of the users prefer to surf internet using smartphones or tablets. So, it is necessary to develop a mobile responsive website so that the visitors can access information on the go.

Google launched the mobile search algorithm on April 21, 2015. According to this algorithm, the mobile responsive website is more likely to reach a better rank in Google. You can use a very helpful tool called Mobile-Friendly Test tool by Google, to check if a website is mobile friendly or not.

Keywords Selection

Keyword selection is the basic most important factor for any SEO project. It is very difficult to rank a high competitive keyword, so the best way is to work on less competitive keywords. Selecting the right keyword helps to achieve high traffic and helps in bringing better rankings for website.

Google Keywords Planner is the best tool that helps in selection of targeted keywords.

Keyword Optimization

Meta Tags

The organic search results and browser tabs show the title of your web page. Always add your targeted keywords in the Meta Title, Description and keywords. Try to write unique and descriptive title for each page of your website.

Optimizing URL

Having targeted keywords in the URL’s is the best approach. For blogs, you can customize the URL of each and every post you publish. Optimize your URL in a way that you do not get penalized by the search engines and never use your keyword twice in a URL.

HTML Tags

HTML header tags help in improving the search engine ranking for your website. The most important HTML tag is H1 tag that should be used only once for a webpage and specify the content of your page. H2, H3, H4, H5 and H6 are sub heading tags and less important than H1.

Search engines emphasizes upon H1 tags over other headings and if used correctly along with other SEO techniques can yield the best results and improve your Search engine ranking.

Image alt tags:

The image file names and alternative tags should contain keywords, so that search engines can identify your content. Providing alternative text tags to images not only informs the search engine about your page but also makes it accessible to the user.

Build Quality Backlinks

The most important factor for higher ranking is gaining quality backlinks to your website. Backlinks helps to determine the popularity of your website. Google, gives more considerations to websites with decent number of quality backlinks.

Social Media Presence

A high amount of traffic can be drawn from social media platforms. It is very necessary to create social friendly and informative blog posts with attractive images to draw user’s attention towards your website. Having active Facebook, Google+, LinkedIn, Twitter, Pinterest profiles will have a positive impact on drawing huge traffic to you.

Conclusion

Using above mentioned SEO methods you can rank a new website. If you are unable to rank your website, Contact us at 1-888-786-7861 or visit www.kooldesignmaker.com for our services.

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