Category Archives: Printing

Custom Flyer Printing Services: Online Flyers vs Print Flyers

Flyer printing is a large expense for establishment of retail businesses but helps in generating abundant revenue. There are two major types of flyer: Online Flyers and Print Flyers.

flyers design

Online Flyers

Online flyers are useful for researching goods or services on the internet: When someone is surfing the Internet in search of a particular item, digital flyers help a lot. Therefore, most of the internet users read online flyers. Some online flyers or magazines even have useful hyperlinks to product reviews.

But sometime online flyers can be annoying when you’re not interested in the service or product: If I’m not in the product advertised on online flyer, I’ll delete the online flyer without even clicking it.

Print Flyers

Print flyers more useful than online flyers, as they are hard to dismiss. Print flyers are majorly used in the local community newspaper. People give them a little more time than online flyers, and the lead generation rate from print flyers is higher than online flyers.

Smartphones have small screens, so reading online flyers is difficult. I’ll talk about myself, If I’m not in front of my PC, there’s no chance that I’ll look at a online flyer. Large screen of Smartphone and fast browser speed browser can make viewing an online flyer pleasurable. Personally, I like printed flyer because I can glance at it, and pick it up later. Notebook computers and Tablets are changing the trend and online flyers are in a state of competition with printer flyers.

Online flyers are considered as an eco-friendly alternative to paper printed flyers. Printing and distributing paper flyers are expensive. They can be used for targeted clients more precisely; reducing printing costs; and pairing print flyers with online media.

Kool Design Maker is the expert print shop in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW to get custom designed flyers or other printing material for your business.

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8 Ways to Market Your Brand with Seasonal Spirit

Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.

Brand-Consultancy

It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.

Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:

Logo Design

You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.

Color Scheme

Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.

Create a Fun Video

Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.

Greeting Cards

Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.

Catchy Taglines

Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.

Graphic Design of Marketing Material

Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.

Offer Free Home Delivery

During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.

Participate in Local Events

Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.

Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.

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Some Knowledge Tips for Custom Envelope Printing Services

No doubt, it’s the era of internet and smart world. Emails are widely used for business communications, but nothing can beat the importance of traditional letter. For sending letters, envelops are still in high demand. Your custom envelope printing service can better help you if you know following basic tips:

Booklet vs. Catalog Envelopes

There are two following two types of envelopes:

Booklet:  The envelope opened from the top side or large side is called “open side envelope” or “Booklet”.

Catalog: The envelope opened from the short side is called “open end envelope” or catalog.

Custom Envelope Printing Services

Which Paper Weight to Use?

Envelops are printed in different paper weights as per your requirement. The most envelops are printed in the following weights: 20#, 24#, and 28# roughly corresponding to 50#, 60#, and 70# text paper.

The usual weight for a regular envelope would be 24# but if you need cheap envelopes, you may use 20# envelopes. A good hefty sheet for a durable catalog envelope or an invitation envelope would be 28#.

A wise decision will be to use a heavier paper for an important printed product or if you need a durable and strong envelope for a quality product then thinner envelope will be not reliable.

Envelope Size

Set your printer for envelope sizes, and prepare your design according to that. Make sure to leave 1/4” to 1/8” minimum blank space on all sides. Leave more if you have designed an envelope with multiple enclosures.

You can also purchase printer that prints commercial envelops. It will be more economical than a regular commercial printer. You may also consult any professional printing company for this project.

Glues Used in Envelope Printing

The glue used for holding the seams together is called spot gluing or pattern gluing. It is used only once, on removal it cannot be reused. The glue you moisturize to make the security seal on the envelope is called “remoistenable glue.” Print Shop uses a glue stick on the open cover of the envelope that is moistened to activate the glue before sealing. Once you fix the seal, the bond is permanent and that stick cannot be reused.

Peel & Seal (also known as Peel-and-stick) is glue used for sealing envelops. It comes with a second covering of glossy paper that is removed for making security seal of envelope. Latex glue is mostly used in banks for currency envelopes. It is applied on both flaps of envelops and is usable multiple times. You can open and seal this envelope for numerous times.

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How to Reduce Custom Book Printing Costs

If you want to get your custom book printed, you should be aware that the final costs may include some “extras” those you were not expecting. These are not over charges; rather these are costs you should consider and negotiate prior to sending your final design files to press.

custom book printing

Overs

The processes during presswork including trimming, folding, binding, and others may destroy some copies of your printed book. This is called spoilage. For compensating this spoilage, the printing press usually produces more copies of your book than needed, known as “overage”. The common practice is to produce up to 10 percent more copies than the requested quantity. Remember, the print shop will charge this extra cost back to you at the per-book unit cost. You can usually negotiate for a lower billable percentage.

Stamping Die

If your ordered case-bound book imprinted with foil stamping on the front cover, the specially made die for this process will be an additional cost. Dies made for a few words on the spine, front cover and back cover and may cost hundreds of dollars.

Carton Printing Die

If you want to pack individual copies of your book, you will need to print cartons to pack your book. If you print black ink cartons with just an address information and logo on it, the die for this process will cost a few hundred dollars extra as well.

Freight

This is not included in the book printing price, so it is necessary to discuss how the print shop will deliver the printed books to you and how much this will cost.

Alterations Cost

If you make any editorial changes to the design, the print shop will charge you extra. Even if you make the changes and resubmit the affected pages, you will be charged an extra cost on your invoice.

When you’re working on deals with the print shop for custom book printer services, it is important to discuss these extra costs early in the book printing process.

At Kool Design Maker, we offer great low prices for Custom Book Printing and Office Stationery Printing services. We deliver quality at affordable cost. Discount deals available for Schools and Colleges, Contact Us NOW to avail educational institutions discount deals.

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