Category Archives: Tips

5 Free Tools for Marketing of Your Business

As a business owner, you want to market your business without breaking the bank. In fact, few small business owners don’t have enough budgets to spend on marketing. That’s okay if you don’t have marketing budget, there are plenty of free tools for attracting targeted customers online. To help business owners, I’ve put together a list of five free online marketing tools that everyone can use.

5 Free Tools for Marketing of Your Business

1. EzineArticles

EzineArticles is the top ranked article submission directory; you can write a high-quality blog post and post it on EzineArticles.com. Many email newsletter publishers visit this website for fresh content to mail out and may be it’s your article in their next newsletter. These email newsletter publishers often have large email lists, so if your article is included your content could be seen by a large number of audiences. You can also generate back links to your website by including a resource box at the end of your article.

 

2. Online directories

In old times, phonebooks were used for searching business information. Now, people turn to search engines and local business directories for answers. You need to make sure that your business is “findable” online. To make you business “findable” online, list your business in top online directories. Merchant Circle, Yellow Pages, and Super Pages are great places to start.

 

3. Google My Business

If you haven’t listed your business at Google My Business, it’s time to list it now. It’s just like an online directory, but it has more features. You can set up a business profile page, add business location, store hours, photos and contact information. When someone searches for your business on Google, they’ll your business ad in the right column of Google search results. You can also integrate your business with G+ page for sharing updates regarding your business. Customers can also leave and read reviews.

 

4. Local calendar of events

Participate and present your business in the local community events. Visit the websites of your local newspapers and TV stations. You can visit the community website and submit the details through an online form for listing your event to a regional calendar.

 

5. Your company blog

One of the best strategies to gain free publicity and potential traffic is to invest time in a company blog. By writing informative articles, you’ll start gaining attention of industry leaders. You can also share your content via email and social media.

“The more help you can offer people, the more trust you’ll build.”

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10 Do’s And Dont’s Of Effective Web Design

Everyone related with web design world must be aware that the main purpose of create a website is – SALES! All the efforts made and tools used are necessary to bring potential visitors to your website. Given below are 10 most important DO’s and Don’t s for an effective web design.

10-Do’s-And-Dont’s-Of-Effective-Web-Design

DO’s – Good For Website Success

DON’Ts – Can Be Harmful for your business

 

1. Use The Best Color Scheme

Bright and loud colors are never admired for corporate websites. These are good for gaming and casino sites. Always keep in mind the mindset of your readers and their emotions – e.g., a hospital site will never have animated items and bright colors but usually has a light decent color scheme.

 

2. Easy Navigation

Ensure that your website is easy to navigate. Visitors are not going to spend hours in searching or locating or even trying to figure out what you want to say. Using pull quotes, images and block quotes are recommended. Html tags are also important since they focus on important sections of the web page.

 

3. Pages Structured

Properly manage all the pages of website. Use grid layout system which helps to store all information in structures and the format is quite easy to follow too.

 

4. Copywriting

Content does matter a lot. It needs to be easy to understand, to the point and meaningful. Selecting catchy headlines, attractive content and right words can be a boost to any website.

 

5. Focus To Important Things

Are you making a corporate website or an online shopping store? Focus and display the core items at the home page and use suitable calls to actions for inner pages. Bloggers can focus on tutorials or free e-books to get attention of visitors.

 

6. Placing Boxes Everywhere

Never use too many boxes everywhere. Boxes in different sizes and without any alignment can be confusing to your visitor.

 

7. Irrelevant Ads

Too many and irrelevant ads in any website can be really annoying for visitors. If visitors get to see irrelevant or too many ads in a website, they are surely going to leave the website to never come back again. It is a fact that everyone uses ads to make money but ads stuffing can be a real problem.

 

8. Writing Long Content

Never write too long content on site pages. The average content length of a page should be 500 to 1000 words. Blog articles or posts which are lengthy and without any paragraph breaks are never liked by readers. It is highly recommended to use short and crisp paragraphs with catchy headings which convey meaning easily.

 

9. Too Many Images

Plenty of images in your website are certainly going to make your website load slowly. Your visitors will quickly move away.

 

10. Keyword Stuffing

Google and your visitors don’t like your website to be too much keywords stuffed. A 500 word article with 20-30% keywords will make a poor read and your site will be penalized too by Google. Stay away from it and use only 2-3% keyword density.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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How To Generate Quality Leads From Your WordPress Website

Making an online portal is just not enough to achieve goals of your business. You need quality and huge traffic on your website for making money. But the main question is, if you get visitors on your website then how will you convert them into sales? What CTAs are required and where to place them for converting visitors into sales?

The agenda is to understand that how to boost the conversion ratio of visitors into leads. If you are using a WordPress website, then it can help you.

Web Design Company

Given below are a few tips for maximizing and increasing the conversion ratio of visitors into leads for a WordPress website.

 

1. Use Notification Bar

Notification bar is very important for showing latest offers and news about your business. It does not mean that you use distracting pop ups when a visitor lands on your website. A notification bar means using a news ticker at the header of a website that shows latest offers. This is a great way to deliver your message and inform visitors about latest offers.

Let’s suppose a visitor lands on your website and finds a notification bar at the very first look at the header section telling about available discounts – a great way to gain attention. According to a case study, a website owner got 532% increase in leads by just simply putting a notification bar on his website.

 

2. Use Opt In Landing Pages

Give something special to your visitors. Provide them something extra of Sign Up. Use proper Call To Action on Landing pages and gives an e-book or something else in return of signup to visitor. You can use different CTAs for deciding which one works best.

Let’s talk about a case study, I used simple text Sign Up with sing up form that generated 19% sign ups, but when I changed the text to Sign Up for Free, the rate was increased to 46%.

 

3. Responsiveness and Page Speed

Most of the users now surf the web from their Smartphone and Tablets. So, fast mobile speed and mobile responsiveness has become a need for all website owners. The faster it loads the better is the user experience. You can easily check the Web Page Load Speed through Google Page Speed tool for developers.

Google is now considering mobile responsiveness as an important factor in improving search engine rankings. You have to make sure that your website is mobile friendly, so that visitors can view it properly across all devices.

 

4. Testimonials and Live Chat

You need to add testimonials and live chat services for a website where the user is required to make a payment for purchasing a product or service. Both these help increase the trust factor. While a live chat option can help them resolve their queries instantly and testimonials help potential customers be assured about what you’ve to offer.

 

5. Exit Offers

There are some websites that use exit offers. Case studies have proven them very successful. Exit Offers means that if a customer does not make any purchase on your website and clicks on exit button, then you display a pop up with hot offers before exit requesting them to reconsider.

Your WordPress site can help you to gather leads and increase conversion rate. With the availability of millions of WordPress plugins, you surely can use them for your benefits.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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Learn From Your Competitors About Website Design

Your competitors can teach you a few things about online marketing and web design. Your competitor’s online marketing strategies and website design will make you understand what standards and expectations you are working with.

website_design

Take a closer look at following 8 tips when looking for insight from a website of a competitor.

  1. First Impression Of The Website

First impression of the website plays the main role in online selling. The design and functionality of a website are crucial in making a memorable first impression. What does the visitor see first when land on your website? Is the website customer engaging? Is the call to action used properly? What types of offers and packages are highlighted on their front-page? Get the ideas from their websites and then decide on the elements that are working fine and the ones that need improvements on your website.

  1. Mobile Responsive Website

If your competitor has a mobile responsive website, it is a sign that your competitor is up to date with latest trends. Mobile responsive websites have become a need for generating more sales from online visitors. Statistics show that customers are now surfing the internet on mobile devices and tablets. Take a deep analysis of your competitors’ websites and see how they are working with the latest trends. If they are not up-to-date, think of it as a competitive advantage.

  1. Easy To Navigate Website

Deeply examine competitor’s website and see if their navigation method is simple or complex. How many clicks are required by a visitor to acquire desired information? If visitors can easily find out what they are looking for, they are more likely to stay on the website for longer periods. The less number of clicks, the better it is.

  1. Blog

Blog is an easy way to deliver information to the visitors without interrupting them. Visitors are interested in reading the articles which are solutions of technical issues. Choose the customers engaging topics and think of writing a few posts on the same topic.

  1. Targeted Keywords

Check the organic search results against your targeted keywords into a search engine. If your competitor’s website is at top search results, they will have the understanding into which keywords have the highest searches and lowest competition. Examine the URLs structure, headings, content, image tags, and descriptions. Select the keywords that are relevant to your audience.

  1. Use Of Graphics

The use of the attractive and creative images on your website is very important. Services and products with only text look dull, images help them look attractive. Today, web-page users examine graphics, and they share them.

  1. Social Media Accounts

These days strong social presence helps a lot in online marketing. Website owners use social buttons at the header or footer of website for promotion of social pages. Check if your competitor is working on active social media accounts and try to understand their social media marketing strategy.

  1. Items Missing From Your Website

Check out the services and packages that your competitors offer on their websites. Do they offer free for download guides or any other stuff? Your competitor’s website and social media activities tell you a lot about their strategies. Compare yourself with them and try to include all missing items into your website.

If you are a business owner and want to compete with your rivals, Kool Design Maker is the perfect shop for you. We offer low price website design and graphics design services. Call us now at 1-888-786-7861 to discuss your online business plans.

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3 Marketing Ideas for Restaurants

The competition among restaurants is high, so it may be the perfect time to dust off your old restaurant marketing strategies and take a closer look at current trends of successful restaurant chains. An OPEN sign with neon red glowing lights in the front window of a restaurant has become an old fashion.

We are here to let you know some effective and proven marketing plans that have worked in past for restaurants. Restaurant marketing isn’t that easy now as it was in the past. It has become critical for restaurants to build a strong online presence.

The use of yellow pages for restaurants marketing is an old technique now. Customers have moved to the search engine and consumer review sites to find the best local restaurants. They want to read consumer reviews and the restaurant menu; restaurants with a strong online presence are preferred.

3 Marketing Ideas for Restaurants

As a restaurant owner or manager, you should adopt both online and offline marketing methods for success in business. In this blog post I’m writing about offline marketing ideas for restaurants, the next article will be on online marketing ideas for restaurants.

Promotion through Flyers

Using flyers is a cost effective restaurant marketing idea. Hire some part time employees for distribution of flyers at different events and in door to door campaign. The flyer must have promos, specials, discounts and offers available at your restaurant. It must be concise and to the point, having a catchy tagline, visible call-to-action and good graphics that speak about the delicious food you offer. Remember, never add text in paragraphs on a flyer, use bullet points for describing the benefits.

Read my previous article on “5 Tips for Designing a Coffee Shop Flyer

Serve Specials On Doorknobs

Use attractive door hangers to catch the eye of the visitors as they walk into your restaurant. The first thing your customers look at and touch is the doorknob, customers will definitely notice specials hanged on them. You can also display door hangers at departmental stores and retail shops (seek permission), this will result in greater exposure for your restaurant.

Use of foodie images put a positive impact on a customer’s mind and do not forget to insert your contact details. This is a cost effective marketing strategy that results in more exposure to your restaurant.

Restaurant Menus

Designing a menu and other print items is a tricky task for any restaurant. So the best way is to hire a professional restaurant menu designer company for all the design works. Always send an extra menu in all “Take Away” and “Home Delivery” orders. This will result in more orders from the same customer in future.

I hope these three offline restaurant promotion ideas help you along the way. If you’d like our assistance with Web Design, Graphic Design, Door hangers Design, Flyers Design, Vinyl Banners Design, SEO or Printing Services, get in touch with us today. Call us now at 1-888-786-7861 or Visit www.kooldesignmaker.com.

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5 Tips for Designing a Coffee Shop Flyer

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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4 Tips to Reduce Website Bounce Rate

Bounce rate is the number of visitors who visit your website and leave from the home page without visiting any inner page – in simple words, one-page visitors. If your website’s bounce rate is high, it shows that the page wasn’t user-friendly or visitors didn’t find what they were looking for.

4 Tips to Reduce Website Bounce Rate

If your website analytics show that you are receiving high bounce rate then you need to adopt following 4 methods for reducing it:

1. Reduce Page Load Time

Slow page loading is a top factor in high bounce rate of website. If a user can’t see web content, it will increase the bounce rate. According to a survey, 47% of web users expect a page to load in less than 3 seconds.

Fast page load is very crucial for mobile responsive websites. According to a survey by Radware, a 500 milliseconds delay in page loading can result in an increase in more than 26% bounce rate.

Slow-loading pages are also a main cause of low conversion rate for e-commerce retailers. This is amazing to know that only 2% of top 100 e-commerce websites have fast mobile responsive websites that load in less than five seconds on mobile phones and tablets.

2. Make Your Content More Accessible

After fixing the mobile load time, the next step is to put useful content is proper formatting on the website. Formatting your web page content makes it easy to read for users and reduces your bounce rate. Visitors don’t read weighty paragraphs that span entire page, try to use bullet points and mention just the key points.

Given below are few points to follow for content formatting:

  • Frequent subheadings
  • Bulleted lists
  • Suitable images

Use of these content formatting ways makes your web content easy to scan for users and allows them to identify relevant points.

3. Use Sidebar Widgets and Promotions Sparingly

Use sidebar space for promoting your main packages smartly. Using excessive ads and banners in the sidebar also increases bounce rate. Try to promote relevant items in the sidebar that provides the reader additional value.

For a blogging website, try to display the relevant articles in the sidebar that will help in making your website sticky. Always provide useful and genuinely valuable content to your visitors. Similarly, if you want to display trust signals and awards in your sidebar, make sure they’re from only the most renowned and reputable sources.

Also, avoid using un-necessary pop-ups, this will frustrate visitor. No-doubt, pop-ups are highly effective, but their excessive use can be terrible, especially if you force a visitor to sign-up or watch the video in pop-up.

4. Include a Clear Call to Action

A call to action is very necessary for successful conversion of leads. You need to think about what specific action you want users to take when they’ve consumed content offered by you. Once you have decided what you want them to do, you can a crystal-clear call to action for converting leads into conversions.

Don’t confuse your visitors with multiple CTAs. Always use a single, clear and relevant call to action that helps visitors to get the job done.

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Top 4 SEO Trends to Follow in 2016

In my previous articles, I have written about branding, online marketing and printing ideas. In my today’s article, I’m writing about top SEO trends to follow 2016. Google keeps on changing the search ranking algorithms, so it’s very important for you to learn latest SEO trends for online presence. SEO is the most important thing in today’s world for increasing popularity and online presence of any business.

Top 4 SEO Trends to Follow in 2016

I’m writing about top 4 seo trends to follow in 2016, follow these points to improve your online presence this year:

Trend #1: Mobile Responsive Websites Will Be On Top

The number of Smartphone users is rapidly increasing. People now use Smartphones and tablets for browsing the internet. In fact, the latest stats show that mobile usage in the US is now higher than ever before. So it has become a necessity for all online business owners to have a mobile responsive website. In 2014, Google officially announced that they will treat website responsiveness as a ranking factor when showing organic search results. So for all online business owners and web designers, it is now essential to create mobile responsive websites.

Trend #2: Social Presence Will Help

Social Media is the main source of driving traffic to your website. Google treats social media websites authentic, social media websites have gained top positions in Google search results. Google has been taking an interest in “newsworthy” and rich content websites. Strong presence on famous social media websites, including LinkedIn, Facebook, Twitter and Google+ will help in improving SEO ranking.

Trend #3: Presence on Google Local Business

A few months ago, Google launched a feature to show local search results based on the keyword category and location of the user. This feature shows list of business against searched keyword for a specific keyword.

Check out some stats of previous year to know the benefits of ranking in local search results.

  • Local searches lead 50% of mobile visitors to visit stores within a day.
  • More than 60% consumers have used local information in ads.
  • 50% mobile searches are conducted in hopes of finding local results.

Geo location of a user plays a key role in local search rankings. Moreover, voice search feature will add more advancement to this trend. Last Google Pigeon search engine update is a clear indication of how location will be a key factor in search results.

Trend #4: Long Content Will Rank Better

Google always likes websites having long content. While writing content for your website, you need to focus on quality of content and the number of words. Always write article having more than 500 words. When someone writes an article having 300 to 400 words, Google doesn’t treat that content as useful. This is the world of competition for organic search results, you need to submit rich content to Google otherwise your competitors will defeat you by providing more detailed content. A text-based article having helpful infographics, videos, animations and images will have more impact on search engine and traffic.

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Top 4 Reasons Behind High Email Unsubscriptions

An addition in email marketing list is like an opportunity for sales. Newsletter subscribers give you direct access to their inbox. You are free to send them latest offers and deals. This ultimately results in new leads, more sales, and an improved customer relationship.

If you are an email marketer, you need to adopt a strategy to stay top of mind with subscribers with zero percent unsubscribe rate. If you are using any 3rd party email marketing app, they will surely tell you the stats of unsubscribe, but they don’t tell why people have unsubscribed.

Top 4 Reasons Behind High Email Unsubscriptions

In this blog post, I’ll tell you the top 4 reasons behind high email unsubscription, keep them in mind to improve your email marketing strategy and a build long lasting bond with clients.

Reason # 1: Flooding Inboxes

According to a survey by GetData, the number one reason of the high unsubscription rate was receiving too many emails. This survey reported that “44 percent consumers said they get the right amount of marketing emails while 53 percent of consumers reported getting too many emails from retailers”.

Do some research to determine what the required frequency of sending emails is? Flooding consumer’s inbox will result in unsubscription.

Reason # 2: Sending Irrelevant Emails

Always send emails to a relevant and targeted audience. If you are sending email to irrelevant people, it will generate you no leads and unsubscription rate will be higher. Make sure to send valuable content in emails that your target audience wants to read.

Another smart approach will be to split your email list in niche-specific groups. In this way, you’ll be able to send a more targeted newsletter to relevant consumers.

Reason # 3: The Email Looks Like Spam

Your email subject line should be only relevant text, don’t write false promises or excessive amount of exclamation marks. Such emails are filtered out as spam.

Reason # 4: Too Much or Too Little Content

Writing too long or too short emails message is also a main reason of email unsubscription. Try to write content that inspires, educates, and informs. Consumers love to read emails that are concise, clear, and easy to understand. Spend time on analyzing stats of previous newsletter campaigns and find out the topics that your audience loves to read. It will help you out to improve email marketing campaigns.

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