Category Archives: Website Design

SEO Benefits By WordPress

We all know the importance of SEO for a website as it helps in driving quality traffic to our websites. WordPress CMS is mostly used for corporate websites ad blogs. Many of us do not know that how to use the right plug-in for improving SEO and getting good search engine positions. Very few of us hardly know in detail about the SEO benefits which WordPress offers.

SEO Benefits By WordPress

Given below are few advantages of using WordPress for improving SEO of your website:

WordPress Theme

We get a default WordPress theme on installing WordPress. You will love the default theme offered by WordPress and it loads super fast. Moreover, it is flexible and codes are clean and search engine friendly. All SEO professionals know that Google gives a lot of importance to fast loading sites- hence; it will play an important role in improving search ranking of your site.

Make Pages For All Targeted Keywords

Targeted keywords are necessary for SEO – WordPress allows you to create separate pages for all your targeted keywords. Search engine bots will be able to quickly locate your website and then rank it.

Add Page Content

Adding content to any WordPress site is very easy, you just need to login, open the page editor, add a keyword rich title, add page body content and then simply publish it. WordPress editor helps in optimizing content with SEO factors in mind – such as HTML heading tags, inserting links, bolding keywords and starting the title with keyword. WordPress makes your on-page SEO optimization very easy.


Keyword optimized URL structure is a key factor in improving SEO of a website. WordPress offers great flexibility in URL structure. You can easily change the structure of permalinks and keep adding your targeted keywords, for every new page and blog post you make.

Image Optimization

Adding new images is quite easy, you just need to use the insert image function. Image resize feature allows you to set dimensions and location of images. Images can be easily optimized by adding title and alt tags.

Clean Codes

Clean codes make the web pages load fast and use less resources of the server. Clean codes are also very easy to index for search engine bots.


Tagging also plays an important role in improving search engine rankings. Appropriate and relevant tags give users a perfect navigation option and enables search engines bots to locate even the internal pages of the website. Adding on, tags can be posted in the homepage which helps further in SEO.There are so many tags Like What is SEO, SEO Benefits If You have a Health related website you tags Health and Beauty Tips etc. Tags are Help to rank more keywords so you can add tags

The advantages of WordPress SEO are many – you just need to understand how to use them to make the wonders for your site!

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CMS Comparison Drupal Vs Joomla Vs WordPress

Development of a CMS based business website is a tricky task for any developer or Web Design Company. The web world has been flooded with a huge number of Content Management Systems. Now selection of the better one among the countless different CMS is by no means an easy job. Almost all the people working in website development field are eager to know which CMS among Drupal, Joomla and WordPress is the best?

Now, the truth is that each developer has his own faction about different CMS. Let’s have a comparison of top 3 Content Management Systems to find the best one.

CMS Comparison Drupal Vs Joomla Vs WordPress



Drupal is similar to WordPress and Joomla in a sense that it is based on PHP-MySQL but when it comes to the popularity Drupal lies behind due to its complexity. The good thing in Drupal is its Search engine friendliness nature and the capability to handle hundreds of pages of content easily. Overall, this CMS is difficult to use for administrators.



Joomla is certainly the most powerful CMS for eCommerce CMS development. Easy to install and very simple to use, simply install it and start your work. It has a strong administration platform along with clean and attractive front-end themes. Joomla support keeps on updating it on regular basis for advancement and fixing issues. You do not need to worry about the support, as it has a large developers’ community. The only negative point about this CMS is that it lacks SEO capabilities.



WordPress is currently being used by almost more than 60 million websites in the world. WordPress is the easiest to use among all these Content Management Systems. It is also much more SEO friendly and stable when compared to Joomla. Just like Joomla, easy to install and manage. You can create a simple website in less than 50 clicks using WordPress.

In the end, based on the comparison, WordPress stands out as the winner because it’s the easiest, safest and more user friendly CMS. At Kool Design Maker, we can work with any of these. We are expert at Logo designing, web designing and SEO marketing.

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Top 10 SEO Plug-ins For WordPress Blogs

No one can deny the importance of SEO (search engine optimization) for websites regardless of which platform it is built upon. It does not matter how much good looking the website is, the organic search result ranking of a website depends upon the quality of SEO work done.

It is common saying that WordPress websites and WordPress Blogs are more search engine friendly and achieve faster exposure and popularity. Technically it’s wrong, because it is not only WordPress that makes websites SEO friendly, we use different SEO plug-ins in WordPress websites.


I’m listing below top 10 SEO plugins for WordPress websites:


1. All In One SEO Pack

The name of this plugin sounds like the tagline for a grocery store but in reality it is a powerful SEO plugin. This is the most popular plugin of WordPress. It has the ability to automatically optimize your blog post titles on popular search engines.


2. Premium SEO Pack

As per the name you can understand that it is a paid SEO plug-in and offers multiple features such as a the ability to handle rich snippet functionality, minification tool and many more.


3. WordPress SEO By Yoast

Yoast is one of the most popular SEO plug-in widely used by WordPress bloggers. It is a free plug-in that offers you almost all the features of a paid plug-in and it also creates XML sitemap.


4. WP Social SEO Booster

Social SEO Booster is also another widely used SEO plug-in by WordPress bloggers. It is used for social sharing of posts. As almost all search engines like Google treat social presence as one of the key factors when ranking websites for organic positions, thus WP Social SEO Booster has become need of WordPress Bloggers.


5. SEO Presser

A very powerful SEO plug-in that guides you and come with a built-in keyword research tool that assists in finding long tail keywords. It helps you in achieving better results in search engines.


6. SEO Friendly Images

Properly optimized images can also bring quality traffic from search engines. Poorly optimized images can even drop ranking of your website which is why this plug-in optimizes the images via proper insertion of ALT and TITLE attributes.


7. Rankie

This is not a proper SEO plug-in, it’s used for rank checking of websites and helps you to track and to some extent improve overall search engine exposure.


8. Scribe SEO

Scribe is also a SEO plug-in that makes it easy to conduct in-depth research that helps content writers and content producers in generating unique content.


9. SEO By Squirrly

This plug-in assist you in generating content that is human and search engine bot friendly. It provides you SEO related stats, weekly SEO audits etc.


10. Remove Query Strings

Sometimes CSS and JavaScript resources with special characters such as “?” or “&” in the URL may cause it to not be cached by certain proxy servers. This plug-in assists you in removing query strings and improve overall loading speed.

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5 Things To Consider Before Hiring An Expert Web Design Company

Having a strong online presence is not just common these days, but it has become a need to survive in online world. Business owners now look forward to have their own website and search for professional web design companies which can develop decent and attractive websites at low costs. These days, thousands of freelancers and web design companies offer such services but you need to choose the best web design company carefully.

Expert Web Design Company

Given below are 5 things which you must check before you hire a web design company.

1. Services

The portfolio of your chosen Static website design  company will let you know everything about their past work but there is still no issue in asking about the services which the company offers or specializes in. It will give you an idea, whether your chosen web design company has done the kind of project you want to offer. It is best to choose a web design company who can offer integrated services.

2. Professionalism

This is a very important factor in the successful completion of any project. Web design companies need to adopt a professional approach, should be organized and open to feedbacks and revisions. Professionalism helps in smooth functionality and tackling problems – it will also ensure that the project is completed on time.

3. Expertise

Make a thorough research on any your chosen web design company to get an idea about their experience and expertise. It will also help you to understand if your chosen company is actually capable of understanding your concepts and meeting your needs within your specified time frame and budget. Moreover, your chosen web design company should be willing to discuss every bit about the design and development process and must offer free revisions.

4. References and Reputation

Check the reputation of your selected web design company by reading the testimonials and Google business reviews before hiring. Read the feedback of past clients and ask for references. It is the best way to check out the past client’s company website or make a call to any of past clients, just to know about the reliability and reputation of the company.

5. Cost

Do not hire any static website design company without checking out the quote for your project and comparing it with other shortlisted companies offering the same kind of services. Once you have finished the price comparison, you can choose the best web design company as per your needs and budget.

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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10 Do’s And Dont’s Of Effective Web Design

Everyone related with web design world must be aware that the main purpose of create a website is – SALES! All the efforts made and tools used are necessary to bring potential visitors to your website. Given below are 10 most important DO’s and Don’t s for an effective Static website design


DO’s – Good For Website Success

DON’Ts – Can Be Harmful for your business


1. Use The Best Color Scheme

Bright and loud colors are never admired for corporate websites. These are good for gaming and casino sites. Always keep in mind the mindset of your readers and their emotions – e.g., a hospital site will never have animated items and bright colors but usually has a light decent color scheme.

2. Easy Navigation

Ensure that your website is easy to navigate. Visitors are not going to spend hours in searching or locating or even trying to figure out what you want to say. Using pull quotes, images and block quotes are recommended. Html tags are also important since they focus on important sections of the web page.

3. Pages Structured

Properly manage all the pages of website. Use grid layout system which helps to store all information in structures and the format is quite easy to follow too.

4. Copywriting

Content does matter a lot. It needs to be easy to understand, to the point and meaningful. Selecting catchy headlines, attractive content and right words can be a boost to any website.

5. Focus To Important Things

Are you making a corporate website or an online shopping store? Focus and display the core items at the home page and use suitable calls to actions for inner pages. Bloggers can focus on tutorials or free e-books to get attention of visitors.

6. Placing Boxes Everywhere

Never use too many boxes everywhere. Boxes in different sizes and without any alignment can be confusing to your visitor.

7. Irrelevant Ads

Too many and irrelevant ads in any website can be really annoying for visitors. If visitors get to see irrelevant or too many ads in a website, they are surely going to leave the website to never come back again. It is a fact that everyone uses ads to make money but ads stuffing can be a real problem.

8. Writing Long Content

Never write too long content on site pages. The average content length of a page should be 500 to 1000 words. Blog articles or posts which are lengthy and without any paragraph breaks are never liked by readers. It is highly recommended to use short and crisp paragraphs with catchy headings which convey meaning easily.

9. Too Many Images

Plenty of images in your website are certainly going to make your website load slowly. Your visitors will quickly move away.

10. Keyword Stuffing

Google and your visitors don’t like your website to be too much keywords stuffed. A 500 word article with 20-30% keywords will make a poor read and your site will be penalized too by Google. Stay away from it and use only 2-3% keyword density.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design, Static website design  and printing services. Visit Us NOW any design or development project.

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How To Generate Quality Leads From Your WordPress Website

Making an online portal is just not enough to achieve goals of your business. You need quality and huge traffic on your website for making money. But the main question is, if you get visitors on your website then how will you convert them into sales? What CTAs are required and where to place them for converting visitors into sales?

The agenda is to understand that how to boost the conversion ratio of visitors into leads. If you are using a WordPress website, then it can help you.

Web Design Company

Given below are a few tips for maximizing and increasing the conversion ratio of visitors into leads for a WordPress website.


1. Use Notification Bar

Notification bar is very important for showing latest offers and news about your business. It does not mean that you use distracting pop ups when a visitor lands on your website. A notification bar means using a news ticker at the header of a website that shows latest offers. This is a great way to deliver your message and inform visitors about latest offers.

Let’s suppose a visitor lands on your website and finds a notification bar at the very first look at the header section telling about available discounts – a great way to gain attention. According to a case study, a website owner got 532% increase in leads by just simply putting a notification bar on his website.


2. Use Opt In Landing Pages

Give something special to your visitors. Provide them something extra of Sign Up. Use proper Call To Action on Landing pages and gives an e-book or something else in return of signup to visitor. You can use different CTAs for deciding which one works best.

Let’s talk about a case study, I used simple text Sign Up with sing up form that generated 19% sign ups, but when I changed the text to Sign Up for Free, the rate was increased to 46%.


3. Responsiveness and Page Speed

Most of the users now surf the web from their Smartphone and Tablets. So, fast mobile speed and mobile responsiveness has become a need for all website owners. The faster it loads the better is the user experience. You can easily check the Web Page Load Speed through Google Page Speed tool for developers.

Google is now considering mobile responsiveness as an important factor in improving search engine rankings. You have to make sure that your website is mobile friendly, so that visitors can view it properly across all devices.


4. Testimonials and Live Chat

You need to add testimonials and live chat services for a website where the user is required to make a payment for purchasing a product or service. Both these help increase the trust factor. While a live chat option can help them resolve their queries instantly and testimonials help potential customers be assured about what you’ve to offer.


5. Exit Offers

There are some websites that use exit offers. Case studies have proven them very successful. Exit Offers means that if a customer does not make any purchase on your website and clicks on exit button, then you display a pop up with hot offers before exit requesting them to reconsider.

Your WordPress site can help you to gather leads and increase conversion rate. With the availability of millions of WordPress plugins, you surely can use them for your benefits.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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2016-2017 Web Design Trends Predictions

We are in 5th month of 2016, what do you think will happen this year in web design works? We have seen a lot of developments in web design during 2015 and in the first 5 months of 2016, let’s talk about some of the hot trends that are supposed to drive the web design industry in near future. One of the main changes that we’ve seen in 2015 and 2016 is the adaptation of mobile responsive websites. I’m listing down few key trends that are likely to change the web designs in 2016-2017.


1. Full Width and Large Homepages

What do you think about the importance of homepages? The trend to have full-width and large home pages is going to rule the industry and single page websites are replacing the standard grid type websites. Large homepages became a trend since quite some time and the trend is supposed to continue in current and the coming years as well. Single and large home pages website have large navigation that helps in quicker analysis of website.


2. Unique Web Design Ideas

Unique web design idea are very important standing out from competitors. Websites involving unique layouts and storyboards complement the company’s image. Website owners have realized that they have to adopt unique marketing items to compete with their competitors. Thinking outside the box is very necessary these days, if you do not adopt something unique and different you will not be able to save yourself in the web design business.


3. Material Design And Flat Design

You will see an intense focus on flat design in 2016 and 2017. There will be full-width slideshows, rich loading galleries and animations as well.

As Google now prefers fast loading websites in top rankings of organic search results, more website owners will be focusing reducing the load speed time of their websites. The best method for reducing web page load time is using tiles when possible.


4. Video Marketing

Building an attractive website is just not enough. Content is the king for driving and engaging customers, but it isn’t the only one key player. Websites that have useful videos will be able to attract more visitors than normal blog posts as videos are more engaging. Embedding short videos in websites is becoming highly popular these days and it’s an effective way to deliver a message to the audience.


5. Use of Widgets

If you are using WordPress for your site, you will find thousands of widgets at WordPress website. You can show different useful widgets at the sidebar of your website that may be Facebook widget, twitter widget or recent posts widget. Widgets can significantly enhance the user experience.

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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What’s the Difference b/w Web Design and Print Media?

Print media and static website design differ from each other in many aspects. Let’s take a look at some factors. It’s a common concept that web and print media designing are two same things. However, professional designers have realized that these are actually very different fields and in order to deliver quality, the disparities cannot be matched.

Print Media and Web Design

For instance, we use small fonts on print media designs and large fonts on static website design works for visual clarity for a reader. Since font is only one aspect of design, we’ll discuss other aspects as well into detail about the differences between print media and web designing in this blog article.

Font Considerations

As mentioned above, font for the web should be visible and easy to read compared to font for print media. First consideration in web design is selection of legible font that is a lot more difficult than deciding legibility for a print design. Web designers have to take care of legibility, adoptability and licensing issues in font selection. Print designers are free from this headache – they can use any typeface without worrying about how well it will transfer onto another page.

Quality Considerations

When we talk about quality of print media and web designs, the major difference come in front of us. Print media designs are measured in dots per inch scale while web designs are measured in pixels per inch. For good quality print, print designs require minimum 300 DPI while for making attractive web designs require minimum 72 PPI as a target.

Layouts Considerations

Print media design is considered easier than web design because for print designs the sizes are fixed. You get an idea how exactly your design will look on paper. You can also get “print proof” for confirmation that your design looks exactly the way it should be. Print media designs should be perfect for being put up on almost anything of any type and size of paper.

Web designs are complicated that print media designs as they need to fit absurdly large or small screen sizes and need to be more fluid. A web designer cannot be sure that the final design will fit for web application.

User-friendly Navigation

No doubt, the toughest thing is designing for easy navigation. Reader navigation on print media design is very simple; the reader can easily get the idea in first look. Readers can also turn pages, fold, unfold, go back, switch, etc.

For web design, navigation is not so easy. Web Designers have to pay full attention to user-friendly navigation with quality pixels, breadcrumbs, menus, responsiveness and scrolling ability.


You should know all about color palettes for both print media and web designs. If you are designing for web, you should go with RGB color palette, unlike print media designs which go well with CMYK colors.  What’s more important to consider for a web designer will be the display of web page on different devices as well as how colors will be affected by HSV color model, lightness, screen brightness, contrasts and darkness. Likewise, for a print designer who considers that how color choice will appear “on print paper” as opposed to how it appears on the display screen.


The list above pretty much sums up the fact that designing for web and designing for the print media are having their own set of challenges and restrictions. It will be difficult for a single designer to work for both departments.

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How To Boost Search Engine Ranking Of A New Website

Everyone wants to see his website in top search results but it is not one day job to rank your website in search engines. Google is a search expert that answers all your questions in a single click. Using different algorithms Google decides which web pages should appear on the first page of web results.

Ranking a new website is a tough job, but by following Google’s instructions a new website can improve its traffic and ranking.

How To Boost Search Engine Ranking Of A New Website

You need to follow 7 effective tips given below:

Website Loads Fast

Slow loading websites draw negative effects. According to a survey report, 47% of visitors expect a web page to load in less than 3 seconds. So, make sure that your website loads fast.

You can find built-in themes for website design, these themes load super-fast as the developers have used smart coding. Another way is to hire a professional web design company for improving load speed of your website.

Blog Content

One of the best SEO approach is to provide regularly updated relevant content for a website. Having a blog with unique content can definitely be helpful in achieving high ranking in Google’s search results.

Google recommends fresh and unique content that people find informative. So, updating your website blog on regular basis with the relevant content can ensure a higher ranking.

Mobile Responsive

In this world, most of the users prefer to surf internet using smartphones or tablets. So, it is necessary to develop a mobile responsive website so that the visitors can access information on the go.

Google launched the mobile search algorithm on April 21, 2015. According to this algorithm, the mobile responsive website is more likely to reach a better rank in Google. You can use a very helpful tool called Mobile-Friendly Test tool by Google, to check if a website is mobile friendly or not.

Keywords Selection

Keyword selection is the basic most important factor for any SEO project. It is very difficult to rank a high competitive keyword, so the best way is to work on less competitive keywords. Selecting the right keyword helps to achieve high traffic and helps in bringing better rankings for website.

Google Keywords Planner is the best tool that helps in selection of targeted keywords.

Keyword Optimization

Meta Tags

The organic search results and browser tabs show the title of your web page. Always add your targeted keywords in the Meta Title, Description and keywords. Try to write unique and descriptive title for each page of your website.

Optimizing URL

Having targeted keywords in the URL’s is the best approach. For blogs, you can customize the URL of each and every post you publish. Optimize your URL in a way that you do not get penalized by the search engines and never use your keyword twice in a URL.


HTML header tags help in improving the search engine ranking for your website. The most important HTML tag is H1 tag that should be used only once for a webpage and specify the content of your page. H2, H3, H4, H5 and H6 are sub heading tags and less important than H1.

Search engines emphasizes upon H1 tags over other headings and if used correctly along with other SEO techniques can yield the best results and improve your Search engine ranking.

Image alt tags:

The image file names and alternative tags should contain keywords, so that search engines can identify your content. Providing alternative text tags to images not only informs the search engine about your page but also makes it accessible to the user.

Build Quality Backlinks

The most important factor for higher ranking is gaining quality backlinks to your website. Backlinks helps to determine the popularity of your website. Google, gives more considerations to websites with decent number of quality backlinks.

Social Media Presence

A high amount of traffic can be drawn from social media platforms. It is very necessary to create social friendly and informative blog posts with attractive images to draw user’s attention towards your website. Having active Facebook, Google+, LinkedIn, Twitter, Pinterest profiles will have a positive impact on drawing huge traffic to you.


Using above mentioned SEO methods you can rank a new website. If you are unable to rank your website, Contact us at 1-888-786-7861 or visit for our services.


Learn From Your Competitors About Website Design

Your competitors can teach you a few things about online marketing and web design. Your competitor’s online marketing strategies and website design will make you understand what standards and expectations you are working with.


Take a closer look at following 8 tips when looking for insight from a website of a competitor.

  1. First Impression Of The Website

First impression of the website plays the main role in online selling. The design and functionality of a website are crucial in making a memorable first impression. What does the visitor see first when land on your website? Is the website customer engaging? Is the call to action used properly? What types of offers and packages are highlighted on their front-page? Get the ideas from their websites and then decide on the elements that are working fine and the ones that need improvements on your website.

  1. Mobile Responsive Website

If your competitor has a mobile responsive website, it is a sign that your competitor is up to date with latest trends. Mobile responsive websites have become a need for generating more sales from online visitors. Statistics show that customers are now surfing the internet on mobile devices and tablets. Take a deep analysis of your competitors’ websites and see how they are working with the latest trends. If they are not up-to-date, think of it as a competitive advantage.

  1. Easy To Navigate Website

Deeply examine competitor’s website and see if their navigation method is simple or complex. How many clicks are required by a visitor to acquire desired information? If visitors can easily find out what they are looking for, they are more likely to stay on the website for longer periods. The less number of clicks, the better it is.

  1. Blog

Blog is an easy way to deliver information to the visitors without interrupting them. Visitors are interested in reading the articles which are solutions of technical issues. Choose the customers engaging topics and think of writing a few posts on the same topic.

  1. Targeted Keywords

Check the organic search results against your targeted keywords into a search engine. If your competitor’s website is at top search results, they will have the understanding into which keywords have the highest searches and lowest competition. Examine the URLs structure, headings, content, image tags, and descriptions. Select the keywords that are relevant to your audience.

  1. Use Of Graphics

The use of the attractive and creative images on your website is very important. Services and products with only text look dull, images help them look attractive. Today, web-page users examine graphics, and they share them.

  1. Social Media Accounts

These days strong social presence helps a lot in online marketing. Website owners use social buttons at the header or footer of website for promotion of social pages. Check if your competitor is working on active social media accounts and try to understand their social media marketing strategy.

  1. Items Missing From Your Website

Check out the services and packages that your competitors offer on their websites. Do they offer free for download guides or any other stuff? Your competitor’s website and social media activities tell you a lot about their strategies. Compare yourself with them and try to include all missing items into your website.

If you are a business owner and want to compete with your rivals, Kool Design Maker is the perfect shop for you. We offer low price static website design and graphics design services. Call us now at 1-888-786-7861 to discuss your online business plans.

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