Top 4 SEO Trends to Follow in 2016

In my previous articles, I have written about branding, online marketing and printing ideas. In my today’s article, I’m writing about top SEO trends to follow 2016. Google keeps on changing the search ranking algorithms, so it’s very important for you to learn latest SEO trends for online presence. SEO is the most important thing in today’s world for increasing popularity and online presence of any business.

Top 4 SEO Trends to Follow in 2016

I’m writing about top 4 seo trends to follow in 2016, follow these points to improve your online presence this year:

Trend #1: Mobile Responsive Websites Will Be On Top

The number of Smartphone users is rapidly increasing. People now use Smartphones and tablets for browsing the internet. In fact, the latest stats show that mobile usage in the US is now higher than ever before. So it has become a necessity for all online business owners to have a mobile responsive website. In 2014, Google officially announced that they will treat website responsiveness as a ranking factor when showing organic search results. So for all online business owners and web designers, it is now essential to create mobile responsive websites.

Trend #2: Social Presence Will Help

Social Media is the main source of driving traffic to your website. Google treats social media websites authentic, social media websites have gained top positions in Google search results. Google has been taking an interest in “newsworthy” and rich content websites. Strong presence on famous social media websites, including LinkedIn, Facebook, Twitter and Google+ will help in improving SEO ranking.

Trend #3: Presence on Google Local Business

A few months ago, Google launched a feature to show local search results based on the keyword category and location of the user. This feature shows list of business against searched keyword for a specific keyword.

Check out some stats of previous year to know the benefits of ranking in local search results.

  • Local searches lead 50% of mobile visitors to visit stores within a day.
  • More than 60% consumers have used local information in ads.
  • 50% mobile searches are conducted in hopes of finding local results.

Geo location of a user plays a key role in local search rankings. Moreover, voice search feature will add more advancement to this trend. Last Google Pigeon search engine update is a clear indication of how location will be a key factor in search results.

Trend #4: Long Content Will Rank Better

Google always likes websites having long content. While writing content for your website, you need to focus on quality of content and the number of words. Always write article having more than 500 words. When someone writes an article having 300 to 400 words, Google doesn’t treat that content as useful. This is the world of competition for organic search results, you need to submit rich content to Google otherwise your competitors will defeat you by providing more detailed content. A text-based article having helpful infographics, videos, animations and images will have more impact on search engine and traffic.

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Top 4 Reasons Behind High Email Unsubscriptions

An addition in email marketing list is like an opportunity for sales. Newsletter subscribers give you direct access to their inbox. You are free to send them latest offers and deals. This ultimately results in new leads, more sales, and an improved customer relationship.

If you are an email marketer, you need to adopt a strategy to stay top of mind with subscribers with zero percent unsubscribe rate. If you are using any 3rd party email marketing app, they will surely tell you the stats of unsubscribe, but they don’t tell why people have unsubscribed.

Top 4 Reasons Behind High Email Unsubscriptions

In this blog post, I’ll tell you the top 4 reasons behind high email unsubscription, keep them in mind to improve your email marketing strategy and a build long lasting bond with clients.

Reason # 1: Flooding Inboxes

According to a survey by GetData, the number one reason of the high unsubscription rate was receiving too many emails. This survey reported that “44 percent consumers said they get the right amount of marketing emails while 53 percent of consumers reported getting too many emails from retailers”.

Do some research to determine what the required frequency of sending emails is? Flooding consumer’s inbox will result in unsubscription.

Reason # 2: Sending Irrelevant Emails

Always send emails to a relevant and targeted audience. If you are sending email to irrelevant people, it will generate you no leads and unsubscription rate will be higher. Make sure to send valuable content in emails that your target audience wants to read.

Another smart approach will be to split your email list in niche-specific groups. In this way, you’ll be able to send a more targeted newsletter to relevant consumers.

Reason # 3: The Email Looks Like Spam

Your email subject line should be only relevant text, don’t write false promises or excessive amount of exclamation marks. Such emails are filtered out as spam.

Reason # 4: Too Much or Too Little Content

Writing too long or too short emails message is also a main reason of email unsubscription. Try to write content that inspires, educates, and informs. Consumers love to read emails that are concise, clear, and easy to understand. Spend time on analyzing stats of previous newsletter campaigns and find out the topics that your audience loves to read. It will help you out to improve email marketing campaigns.

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Effective Ways to Build a Strong Brand Identity

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

logo design company

 

Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and logo design. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

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10 Best Handwriting Fonts for Graphic Designers

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting.

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

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Rack Cards: An Effective Way of Advertisement

Rack cards play a very crucial role in product marketing. The main goal of a Rack card is to gain the attention of the customers while they are in queue for making transactions. Racks cards are majorly used in banks, schools, hotels, franchises of telecom companies and tourism related offices.

You might have seen rack cards at a bus station, placed there for promotion of various destinations. Travel agents place rack cards on their office tables for promoting different packages.

Rackcards

Design Tips for Rack Cards

While designing a rack card, always remember that is must compete with all other cards for catching viewer’s attention. These days, bold photos and catchy title are used for gaining attention of viewer. The design of top half portion of rack card is crucial, since the cards are placed in a metal or plastic rack and only the first half of card remains visible in a rack. So make the first half more attractive and catchy.

Use attractive and decent color scheme in the rack card design for making it view-able from a distance. Print a sample of your design and place it in a rack stand for having an idea how your rack card will look.

Add main headline, photo, contact information or call to action at the top of rack card. If you are designing dual sided rack card, you can include a list of products or services at the back side. If you are designing a rack card for a restaurant, consider adding a menu of special dishes on the back of the card.

In short, focus on the front side first half of rack card for the main idea and use remaining space for other required items.

Printing Tips for Rack Cards

Rack cards are cheap and effective sales tools for any type of business. Rack cards have two standard sizes: 4” x 9” and 3.5” x 8.5”. It is important to use one of these sizes since most card racks are built for these sizes of cards.

Selection of paper for rack cards also needs attention. You will also need to choose a paper stock, mostly glass, matte or uncoated cover paper is used for printing of rack cards. Many printers offer foil stamping to better catch the eye of the viewer and some offer gloss aqueous or UV coating for durability of rack cards.

When designing a custom rack card, also consider whether you want the cards shrink wrapped or whether you need rounded edges on the cards.

For a rack card design, it is very important to clearly deliver the main message at the top. Make it easy for readers to understand what action they are required to take. The rack card must leave a memory in viewer’s mind about your services for future use.

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How to Market Your Business Offline

We are living in a digital world, everything is accessible over the internet. Everyone is adopting e-marketing these days because being online is very crucial for success of business. While focusing on online strategies, you should never ignore offline marketing components. Many companies are now focusing completely on online marketing including email marketing, search marketing and social media. Local business marketing also plays a very important role in the success of business.  Are you familiar with offline business marketing? Are you effectively working in the local area?

offline-marketing-ideas

To market your business locally and generate new clients, given below are some tips to try:

Spread your Business Cards

Business cards are still a very useful way of marketing your business as they contain your contact info. The very basic thing about this way of marketing is to have an eye-catching business card printed on good quality paper. There are different ways you can spread your business cards, such as stick them on community bulletin boards, leave one with a tip at a restaurant and to give them to your clients and visitors.

Hold Local Events

Hold local community events in your business area, make them beneficial for visitors and encourage them to bring their friends. Local community events are a great source for introducing your products to your client base.

Sponsor a Local Sports Team

You can market your business at a high level by sponsoring a local sports team like a football team or a baseball team. In this way you can put your company’s logo on t-shirts, you can also put signage at games.

Offer a Local Discount

If you are working in multiple cities and want to promote your business in your base city. The best way is to start giving discounts to local clients. You can offer some percent off on your products or a buy-one-get-one-free option for local residents.

Use Promotional Products

Start giving promotional products to your serious buyers, this will help in creating a positive image of your brand. Every time they will use your product they will think of your business. The best promotional products are printed t-shirts having your company’s logo and slogan, printed mug with the company logo, printed shoulder bags and pens.

Partner with Sister Companies

Advertising with sister companies can help you in business marketing. Search for sister companies in local and contract with them to advertise your business at their outlet. For example, If you’re running a gym, you can partner with a juice shop. Partnership with sister companies can help you a lot in business advertisement.

These were very basic local business marketing tips. You should begin with these tips to market your product in the local area. With these simple and creative ideas, you can build a strong presence of your business in the local market.

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5 Tips for a Professional Website Design

Just like fashion industry, website designs are constantly changing with trends and technology coming and going. When we talk about creating a professional and attractive website, we will always do best to keep everything up to date. After all, when we go for an interview, we put the best dress to look best.

print_shop web_design

Given below are 5 web design tips to keep in mind:

Keep it Simple and Clean

These days everyone likes organized things. Excessive use of Ads, icons, banners, signs, badges, buttons, pop-ups, and so on – sometimes it can all make a bad impression. Try to give your site visitors a break from all the clutter and noise. Using things like white space and flat design can make good impact on your site visitors. Keep everything simple with your most important content spotlighted.

Web Content

Web content is completely different from writing for print. Home page will be the main focus of visitors. You need to place the main content about your services at the home page, so that visitor finds his desired item quickly, but provide enough information for those who want to read complete details about the service or product.

Fold Design

The ‘Above the fold’ section requires more design attention, as every visitor first of all looks at the folder section. If your fold section is not interesting or does not provides required information, the visitor will leave your website from the first page that will increase the bounce rate. Make fold section eye-catching and informative that it creates visitor’s interest in exploring your web.

Page Navigation

Your website is useless if the visitor can’t find hid desired page. Use clear, direct and easy to use navigation on your web pages. And if you have one long page website then use anchor links to help visitors find their way on the page.

Use Small Images and Sprites

Good web designers use small images in the website, as they are easy to download that improves load time of web page. It’s not okay to take a photograph and upload it to your website without re-sizing it and optimizing it to be as small as possible.

CSS sprites helps a lot in speeding up site images. If you are using a lot of images across different pages on your site, you should use CSS sprites to cache the images of website so that they don’t download again on visiting next page.

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Market your Brand with Stationery Printing

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Print Shop-Stationery Printing

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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