Tag Archives: best logo design

Effective Ways to Build a Strong Brand Identity

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

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Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and logo design. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

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10 Best Handwriting Fonts for Graphic Designers

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

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10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting. banner ad design

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

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Things to Consider before Hiring a Graphics/Web Design Company

Preparing necessary things before you even start getting quotes for your next project is a wise approach that helps in speeding up the process.  It also gives you a much better idea about what it is exactly that you want. If you know well what should be the finishing state of your project, this will give the selected graphics/web design company a much better idea.

logo design

You need to consider following things before hiring a graphics/web design company or resource person:

Domain Name of Your Online Business

The domain name gives a clear idea of your products and services to listeners and visitors. It is a good idea to do some keyword research before buying a domain name for your online business. You may use Google Keyword Planner tool to find out the high competitive keywords related to your products and services.

Logo Design

Having an attractive and creative logo design has become the need in the success of any online business. I would recommend you to hire a professional logo design company for getting ideas about the design of your logo. Your company’s logo is very important for branding your business and it should be creative and of a very high-quality. Avoid using clip arts in logo design, it should be designed from scratch and match your business.

Resources for the project

It is common sense that no one can build a house without bricks, similarly no one can succeed in online business without having a good website design, required images, detailed content, the latest products, banner ads, email addresses and all other things required for a successful website design process. If you want the website design project to run fast and smoothly, I’ll recommend completing all helping material for giving to the website design company. Most of the professional website design companies will give you a list of required things.

Available Budget

During the research process of finding the best graphics/web design company, you might find less-experienced and unprofessional graphics/web design companies offering you services at very low rates. Such companies tend to work slower and produce undesired results. That wastes your precious time and money as well. Professional graphics/web design company charges higher rates, but they need less direction and work more efficiently. Such companies have strong relationships with industry experts and can lead your project in the right direction and produces extraordinary results. I’ll recommend going for the best graphics/web design company without worrying about what they charge. Don’t forget Quality is not cheap.

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