Tag Archives: bi fold brochure

5 Tips for Designing a Coffee Shop Flyer

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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Different Types of Brochures Design

Brochure is one of the important source of marketing your business as it’s provide a way to educate your customer about your new upcoming products or the products your already provided with new upgraded specifications. It not only informs your customer about your services but also creates differentiation and proves that your products and services are better than any other competitor. You can put all information about your products and services in brochures design along with your contact information which makes your customer reminds about your product and services you are offering. There are different types of brochures which we discuss here like:

•    Bi-Fold
•    Tri- Fold
•    Multi- Fold

Bi-Fold Brochures:

Bi-fold brochures provide you more space then single sheet of brochure design. You can put more information on it and in a more appropriate way. This is the most common type of brochure and it’s widely used by organization because of convenience and ease providing information through bi fold brochures. The front page of Bi-fold brochure used to impress your customer through your small intro, piece of art or even your company logo or anything you feel impressive. The inside panels are used for putting related information about your products with persuasive images. And last external panel mainly used for putting your contact information like phone, email, address etc.

Tri-Fold Brochures:

These brochures are more cost effective than any other and it’s also very easy to print them. They have normally 6 panels to place your related information so it means they provide even more space to right about your products and services. You can use higher quality of paper in these kinds of brochures for greater impact about your company.

Multi-Fold Brochures:

Multi- fold brochures are used to develop greater impact. They less commonly used by organization because they need greater details to mention on its different panels. If your product is more complex than usual ones, multi- fold brochures are the best option because they provide you greater space due to their multi panels. They are more effective when you have to present your product during professional meetings and seminars.

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