Tag Archives: brochure design

5 Tips for Designing a Coffee Shop Flyer

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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10 Best Handwriting Fonts for Graphic Designers

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting.

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

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Brochures Are More Than Just An Advertising Tool

From last decade brochures are known as a marketing tool and if am not wrong then it is the most commonly used technique till now for promotions and publicizing for products and services whether these products are new or an updated version of already existing products, brochures helps to create a buzz in a market. As awareness regarding benefits of brochures increases, its usage also increases and E- brochures are also used for promotions in online world and gives the same benefits as brochures does. It is true that brochures are not just providing benefits related to marketing, promotions and publicizing stuff there are other countless benefits provided by brochures.

Here we discuss those benefits of brochures design which are other then marketing and publicity.

Integrity:

A brochure not jut helps in promotional stuff it helps also helps to increase the integrity of your brand name in the mind of customers. As they receive your brochure through mail or email they feel that your company is really caring about them and stay in touch with them by sending them brochures about their new product.

Trust:

It also helps to build a trust about your product in customer’s mind. They as customer feels that they are important for you they start trusting on your brand and when the go to store the pick you brand first.

Recognition:

Get the recognition in the mind of customer is not a small thing for any business it’s considered as a huge achievement and brochures helps to achieve this state of mind. This is because it a human psyche when customer start recognizing your brand they unintentionally pick your brand or your product first without having any second thoughts in their minds.

These are some important benefits which we get from brochures other then marketing or any other thing related to promotions and these are the key benefits which every business firm strive to have.

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Different Types of Brochures Design

Brochure is one of the important source of marketing your business as it’s provide a way to educate your customer about your new upcoming products or the products your already provided with new upgraded specifications. It not only informs your customer about your services but also creates differentiation and proves that your products and services are better than any other competitor. You can put all information about your products and services in brochures design along with your contact information which makes your customer reminds about your product and services you are offering. There are different types of brochures which we discuss here like:

•    Bi-Fold
•    Tri- Fold
•    Multi- Fold

Bi-Fold Brochures:

Bi-fold brochures provide you more space then single sheet of brochure design. You can put more information on it and in a more appropriate way. This is the most common type of brochure and it’s widely used by organization because of convenience and ease providing information through bi fold brochures. The front page of Bi-fold brochure used to impress your customer through your small intro, piece of art or even your company logo or anything you feel impressive. The inside panels are used for putting related information about your products with persuasive images. And last external panel mainly used for putting your contact information like phone, email, address etc.

Tri-Fold Brochures:

These brochures are more cost effective than any other and it’s also very easy to print them. They have normally 6 panels to place your related information so it means they provide even more space to right about your products and services. You can use higher quality of paper in these kinds of brochures for greater impact about your company.

Multi-Fold Brochures:

Multi- fold brochures are used to develop greater impact. They less commonly used by organization because they need greater details to mention on its different panels. If your product is more complex than usual ones, multi- fold brochures are the best option because they provide you greater space due to their multi panels. They are more effective when you have to present your product during professional meetings and seminars.

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Importance of Brochures in Business Advertising

Brochure is one of the best way to present your business and products. It is a right medium to convey your message to target audience and market. There are so many types of brochures and mostly type of brochures are usually depends upon the nature of product you want to sell. Brochure is very effective way to introduce your company in front of your target audience. Brochure plays different roll and function regarding advertising your product.

•    It plays a role as informer as it informs your customers about your upcoming product or any other thing you want to advertise.

•    It plays a role as promoter.
•    It creates your brand identity
•    It educates about the product
•    It helps to create buzz about your product before or after its launch

So we have to be very careful while designing a brochure of our product as it plays vital roles in advertisement. You should be very particular about the shape, colors, fonts, size, printing quality and any other small information which you want to mention about your brochure design. Your brochures should be very interactive otherwise they won’t work properly and even fail to convey what you want to deliver. It is very important for your organizational image that’s why while designing your brochure you must have to talk about your organizational theme, culture and other major and minor details with your designers so that they can guide you properly.

At Kool Design Maker our professional designers tells you about your brochure’s objective, themes and functions. They also educate you about the color scheme, the paper you should use, format of your brochure and make it the best one. They can make your company ads well to great. We do not compromise on quality and we promise to deliver you the best work in minimum time and in minimum price.

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