Tag Archives: business brochure design

5 Tips for Designing a Coffee Shop Flyer

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

Tagged , , , , , , , , , , , , , , , , , , , , , , | Comment

Effective Ways to Build a Strong Brand Identity

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

logo design company

 

Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and logo design. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

Tagged , , , , , , , , , , , , , , , , , , | Comment

10 Best Handwriting Fonts for Graphic Designers

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting.

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

Tagged , , , , , , , , , , , , | Comment

How to Market Your Business Offline

We are living in a digital world, everything is accessible over the internet. Everyone is adopting e-marketing these days because being online is very crucial for success of business. While focusing on online strategies, you should never ignore offline marketing components. Many companies are now focusing completely on online marketing including email marketing, search marketing and social media. Local business marketing also plays a very important role in the success of business.  Are you familiar with offline business marketing? Are you effectively working in the local area?

offline-marketing-ideas

To market your business locally and generate new clients, given below are some tips to try:

Spread your Business Cards

Business cards are still a very useful way of marketing your business as they contain your contact info. The very basic thing about this way of marketing is to have an eye-catching business card printed on good quality paper. There are different ways you can spread your business cards, such as stick them on community bulletin boards, leave one with a tip at a restaurant and to give them to your clients and visitors.

Hold Local Events

Hold local community events in your business area, make them beneficial for visitors and encourage them to bring their friends. Local community events are a great source for introducing your products to your client base.

Sponsor a Local Sports Team

You can market your business at a high level by sponsoring a local sports team like a football team or a baseball team. In this way you can put your company’s logo on t-shirts, you can also put signage at games.

Offer a Local Discount

If you are working in multiple cities and want to promote your business in your base city. The best way is to start giving discounts to local clients. You can offer some percent off on your products or a buy-one-get-one-free option for local residents.

Use Promotional Products

Start giving promotional products to your serious buyers, this will help in creating a positive image of your brand. Every time they will use your product they will think of your business. The best promotional products are printed t-shirts having your company’s logo and slogan, printed mug with the company logo, printed shoulder bags and pens.

Partner with Sister Companies

Advertising with sister companies can help you in business marketing. Search for sister companies in local and contract with them to advertise your business at their outlet. For example, If you’re running a gym, you can partner with a juice shop. Partnership with sister companies can help you a lot in business advertisement.

These were very basic local business marketing tips. You should begin with these tips to market your product in the local area. With these simple and creative ideas, you can build a strong presence of your business in the local market.

Tagged , , , , , , | Comment

Brochures Are More Than Just An Advertising Tool

From last decade brochures are known as a marketing tool and if am not wrong then it is the most commonly used technique till now for promotions and publicizing for products and services whether these products are new or an updated version of already existing products, brochures helps to create a buzz in a market. As awareness regarding benefits of brochures increases, its usage also increases and E- brochures are also used for promotions in online world and gives the same benefits as brochures does. It is true that brochures are not just providing benefits related to marketing, promotions and publicizing stuff there are other countless benefits provided by brochures.

Here we discuss those benefits of brochures design which are other then marketing and publicity.

Integrity:

A brochure not jut helps in promotional stuff it helps also helps to increase the integrity of your brand name in the mind of customers. As they receive your brochure through mail or email they feel that your company is really caring about them and stay in touch with them by sending them brochures about their new product.

Trust:

It also helps to build a trust about your product in customer’s mind. They as customer feels that they are important for you they start trusting on your brand and when the go to store the pick you brand first.

Recognition:

Get the recognition in the mind of customer is not a small thing for any business it’s considered as a huge achievement and brochures helps to achieve this state of mind. This is because it a human psyche when customer start recognizing your brand they unintentionally pick your brand or your product first without having any second thoughts in their minds.

These are some important benefits which we get from brochures other then marketing or any other thing related to promotions and these are the key benefits which every business firm strive to have.

Tagged , , , | Comment