Tag Archives: custom brochure design

5 Tips for Designing a Coffee Shop Flyer

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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Brochures Can Increase Tons of Sales

Brochures are not just a piece of colorful paper which is filled with interesting images and different themes; it’s a proper marketing tool which contains information of your product in detail. You can never put large amount of detail about your product on billboards. Its only brochures who gave us privilege to share important facts and qualities of your products directly with your customers. Having all these benefits in mind we have to be very particular about designing such brochures which can grab more attention of your audience and persuade them to buy your product. In this article we share some important steps that one should have to follow whilst designing their brochures.

Brain Storming:

In this phase there are some questions that should be answered before designing a best brochure:

• What product we have to advertise?
• Who is our target audience?
• Is this product related to any specific ethnic group, race or demographics?
• What kind of information must be included in the brochure?
• How many fold our brochure have?
• Which color should we use?
• What kind of specific theme should be followed?
• What are the best ways to demonstrate our organizational image or personality?

After answering all these questions you are free to go to move on next step which is

Designing Phase:

In this phase you have to see all the designing considerations related to selections of

• Colors
• Images
• Font size and spacing
• Themes

The other important consideration is what type of brochure suits your product best? It should be bi fold or tri fold or it may have some unique look? It all depends upon nature of your product e.g. if you are going to introduce a new product then it’s more suitable that you pick some kind of new type so that it can grab more attention and look catchier.

Information Selection and Categorization:

This is the most crucial part of any brochure because it’s directly related to your product and can leave a strong impact on your customers if your given information is engaging and interesting. First of all you have to select

• What are the important futures of your product which only your product has?
• Try to find a point of differentiation and mention it in main body of your brochure.
• Collect some facts and figures about your product and must mention it.
• Do not get absurd just focus on your product
• Give your organization information in such ways that leave a strong impact in minds of your target audience.
• Categorize all the information and decide what information should be placed on first page and so on.

Choose Best Of The Best:

This is the final step in which you have to pick the best designing company to design your brochure. At this stage you have to finalize all the details which you have to discuss with your selected designing company. You have to tell them all your requirements regarding your brochure; negotiate with them regarding price, time and material you want to use in your brochure. And at the end pick the best designer from the team of designer they have.

If you follow all these steps while designing your brochure then I am sure that your brochure looks far beyond attractive, get more attention in public and can definitely increase your sales.

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Brochures Are More Than Just An Advertising Tool

From last decade brochures are known as a marketing tool and if am not wrong then it is the most commonly used technique till now for promotions and publicizing for products and services whether these products are new or an updated version of already existing products, brochures helps to create a buzz in a market. As awareness regarding benefits of brochures increases, its usage also increases and E- brochures are also used for promotions in online world and gives the same benefits as brochures does. It is true that brochures are not just providing benefits related to marketing, promotions and publicizing stuff there are other countless benefits provided by brochures.

Here we discuss those benefits of brochures design which are other then marketing and publicity.

Integrity:

A brochure not jut helps in promotional stuff it helps also helps to increase the integrity of your brand name in the mind of customers. As they receive your brochure through mail or email they feel that your company is really caring about them and stay in touch with them by sending them brochures about their new product.

Trust:

It also helps to build a trust about your product in customer’s mind. They as customer feels that they are important for you they start trusting on your brand and when the go to store the pick you brand first.

Recognition:

Get the recognition in the mind of customer is not a small thing for any business it’s considered as a huge achievement and brochures helps to achieve this state of mind. This is because it a human psyche when customer start recognizing your brand they unintentionally pick your brand or your product first without having any second thoughts in their minds.

These are some important benefits which we get from brochures other then marketing or any other thing related to promotions and these are the key benefits which every business firm strive to have.

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Importance of Brochures in Business Advertising

Brochure is one of the best way to present your business and products. It is a right medium to convey your message to target audience and market. There are so many types of brochures and mostly type of brochures are usually depends upon the nature of product you want to sell. Brochure is very effective way to introduce your company in front of your target audience. Brochure plays different roll and function regarding advertising your product.

•    It plays a role as informer as it informs your customers about your upcoming product or any other thing you want to advertise.

•    It plays a role as promoter.
•    It creates your brand identity
•    It educates about the product
•    It helps to create buzz about your product before or after its launch

So we have to be very careful while designing a brochure of our product as it plays vital roles in advertisement. You should be very particular about the shape, colors, fonts, size, printing quality and any other small information which you want to mention about your brochure design. Your brochures should be very interactive otherwise they won’t work properly and even fail to convey what you want to deliver. It is very important for your organizational image that’s why while designing your brochure you must have to talk about your organizational theme, culture and other major and minor details with your designers so that they can guide you properly.

At Kool Design Maker our professional designers tells you about your brochure’s objective, themes and functions. They also educate you about the color scheme, the paper you should use, format of your brochure and make it the best one. They can make your company ads well to great. We do not compromise on quality and we promise to deliver you the best work in minimum time and in minimum price.

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