In today’s world, online presence of businesses has become very important for the success. The website is the very basic tool for making online presence. Many business owners do not pay attention to the way their website design – and this badly affects their progress.
Let’s have a look at 8 tips to make your website look attractive.
1. Use Eye-Catching Logo Design
A logo is the identity of your business. An attractive logo design plays a good role in the overall look and feel of the website. If you are using a dull logo design, consult any professional logo creator company to get a fresh looking and business relevant logo.
Theme of your website should be related to the products or services you are selling. For instance, if you’re a company that offers landscaping services, it would be a good idea to use some nature related background and banner images. It wouldn’t make sense to use a formal website design since it doesn’t really match the theme of what you’re offering.
3. Use Attractive Color Schemes
Always use attractive and suitable background colors to make your content easily readable. The very common practice in website design world is to use black text on a white background. Light background with dark color text will help the visitor to check complete items on the page.
4. Brand Yourself
Are you using a business logo for your website? If not, you should get a logo that represents the nature of your business. These days, it’s quite easy to get a decent looking custom logo design in very low price. A logo is the identity of your business; it will make your visitors to remember you.
5. Make the Content Reader-Friendly
Visitors often don’t spend time in reading the complete content of your website. Most of the visitors just scan for the keywords that are relevant to what they’re looking for. So it’s very important to use italicized, bolded, and underlined font for main keywords. Moreover, when writing about the packages and the benefits of your company, use bullet points to look cleaner and nicer.
6. Make Sure that it Loads Fast
One of the biggest problems with websites is their long load time. Most of the websites often take more than 20 seconds to load. By that time, the visitor closes the tab and leaves your website without viewing. Make sure that your website loads within 10 seconds. Get the help of any professional website design company for removing bulky graphics and other HTML improvements.
7. Make Your Website Easy to Navigate
One thing that annoys visitor is not being able to easily navigate your website. If they can’t find their desired page, then you will never get useful results from your web. Make sure that you provide direct links of your service pages on the home page. Statistics show that 50% of visitors leave a website after their 1st click. It happens when their desired page is placed 5 pages away from the home page.
8. Avoid Unnecessary Pop-Ups
Pop-ups are a great way to show some special deal or text to a visitor that they otherwise would have missed. But the excessive and unnecessary use of pop-ups can actually be quite annoying. If you want to use pop-ups, you need to consider following points:
- Make sure to display a prominent “close” button for visitors to leave the pop-up.
- Make sure that your pop-up content is relevant to your website.
If you don’t provide a “close” button on the pop-up or the content of pop-up is not relevant to a website, the visitors may get frustrated that they never come back!