Tag Archives: email marketing strategy

Top 4 Reasons Behind High Email Unsubscriptions

An addition in email marketing list is like an opportunity for sales. Newsletter subscribers give you direct access to their inbox. You are free to send them latest offers and deals. This ultimately results in new leads, more sales, and an improved customer relationship.

If you are an email marketer, you need to adopt a strategy to stay top of mind with subscribers with zero percent unsubscribe rate. If you are using any 3rd party email marketing app, they will surely tell you the stats of unsubscribe, but they don’t tell why people have unsubscribed.

Top 4 Reasons Behind High Email Unsubscriptions

In this blog post, I’ll tell you the top 4 reasons behind high email unsubscription, keep them in mind to improve your email marketing strategy and a build long lasting bond with clients.

Reason # 1: Flooding Inboxes

According to a survey by GetData, the number one reason of the high unsubscription rate was receiving too many emails. This survey reported that “44 percent consumers said they get the right amount of marketing emails while 53 percent of consumers reported getting too many emails from retailers”.

Do some research to determine what the required frequency of sending emails is? Flooding consumer’s inbox will result in unsubscription.

Reason # 2: Sending Irrelevant Emails

Always send emails to a relevant and targeted audience. If you are sending email to irrelevant people, it will generate you no leads and unsubscription rate will be higher. Make sure to send valuable content in emails that your target audience wants to read.

Another smart approach will be to split your email list in niche-specific groups. In this way, you’ll be able to send a more targeted newsletter to relevant consumers.

Reason # 3: The Email Looks Like Spam

Your email subject line should be only relevant text, don’t write false promises or excessive amount of exclamation marks. Such emails are filtered out as spam.

Reason # 4: Too Much or Too Little Content

Writing too long or too short emails message is also a main reason of email unsubscription. Try to write content that inspires, educates, and informs. Consumers love to read emails that are concise, clear, and easy to understand. Spend time on analyzing stats of previous newsletter campaigns and find out the topics that your audience loves to read. It will help you out to improve email marketing campaigns.

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Get More Traffic to Your Website Through Email Marketing

Email marketing is one of the essential of internet marketing, companies spend at least 5% to 7% of their online marketing budget on email marketing. It plays a vital role as a marketing campaign for your new upcoming offers, deals, promotions, products or new services. You have to understand that your goals and objective should be according to your business strategy & then decide what kind of email marketing you required for your product or services. According to a research 25% of people open the email send 3% people shows interest in the product and reply back so it’s a huge chunk of market that you lose if you’re not going for e-mail marketing. The probability of your email that how many people open it mostly depends upon 3 main things.

•    Your email template
•    Your subject line
•    Whether recipient receive your mail in spam or in a inbox directly

When you decide to run marketing campaign through e mail you have to take care of these three things.

There are also other benefits associated with e mail marketing and these are:

•    Email marketing provide a cost effective way to promote your product or services
•    Email marketing helps to create legitimate customers list
•    Email marketing had direct impact in your sales figures
•    Email marketing generate more leads than any other marketing tool
•    Increase more traffic on your website
•    Its helps to establish a communication bridge between your customer and your firm
•    Customer feels that how much you are concerned about him when you address him with his name in an email and also provide information and deals of new products
•    It is equally helpful for test marketing as well

At Kool Design Maker you get the best e-mail templates for your new email marketing campaign and get best value for your money. Our professional designer make excellent personalize email template that can really helpful to spread your message and also attracts more and more customers which adds value to your business and sales volume. We provide our services at very affordable and compatible prices which cause no burden on your budget.

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