Tag Archives: seo agency

5 Free Tools for Marketing of Your Business

As a business owner, you want to market your business without breaking the bank. In fact, few small business owners don’t have enough budgets to spend on marketing. That’s okay if you don’t have marketing budget, there are plenty of free tools for attracting targeted customers online. To help business owners, I’ve put together a list of five free online marketing tools that everyone can use.

5 Free Tools for Marketing of Your Business

1. EzineArticles

EzineArticles is the top ranked article submission directory; you can write a high-quality blog post and post it on EzineArticles.com. Many email newsletter publishers visit this website for fresh content to mail out and may be it’s your article in their next newsletter. These email newsletter publishers often have large email lists, so if your article is included your content could be seen by a large number of audiences. You can also generate back links to your website by including a resource box at the end of your article.


2. Online directories

In old times, phonebooks were used for searching business information. Now, people turn to search engines and local business directories for answers. You need to make sure that your business is “findable” online. To make you business “findable” online, list your business in top online directories. Merchant Circle, Yellow Pages, and Super Pages are great places to start.


3. Google My Business

If you haven’t listed your business at Google My Business, it’s time to list it now. It’s just like an online directory, but it has more features. You can set up a business profile page, add business location, store hours, photos and contact information. When someone searches for your business on Google, they’ll your business ad in the right column of Google search results. You can also integrate your business with G+ page for sharing updates regarding your business. Customers can also leave and read reviews.


4. Local calendar of events

Participate and present your business in the local community events. Visit the websites of your local newspapers and TV stations. You can visit the community website and submit the details through an online form for listing your event to a regional calendar.


5. Your company blog

One of the best strategies to gain free publicity and potential traffic is to invest time in a company blog. By writing informative articles, you’ll start gaining attention of industry leaders. You can also share your content via email and social media.

“The more help you can offer people, the more trust you’ll build.”

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Top 4 SEO Trends to Follow in 2016

In my previous articles, I have written about branding, online marketing and printing ideas. In my today’s article, I’m writing about top SEO trends to follow 2016. Google keeps on changing the search ranking algorithms, so it’s very important for you to learn latest SEO trends for online presence. SEO is the most important thing in today’s world for increasing popularity and online presence of any business.

Top 4 SEO Trends to Follow in 2016

I’m writing about top 4 seo trends to follow in 2016, follow these points to improve your online presence this year:

Trend #1: Mobile Responsive Websites Will Be On Top

The number of Smartphone users is rapidly increasing. People now use Smartphones and tablets for browsing the internet. In fact, the latest stats show that mobile usage in the US is now higher than ever before. So it has become a necessity for all online business owners to have a mobile responsive website. In 2014, Google officially announced that they will treat website responsiveness as a ranking factor when showing organic search results. So for all online business owners and web designers, it is now essential to create mobile responsive websites.

Trend #2: Social Presence Will Help

Social Media is the main source of driving traffic to your website. Google treats social media websites authentic, social media websites have gained top positions in Google search results. Google has been taking an interest in “newsworthy” and rich content websites. Strong presence on famous social media websites, including LinkedIn, Facebook, Twitter and Google+ will help in improving SEO ranking.

Trend #3: Presence on Google Local Business

A few months ago, Google launched a feature to show local search results based on the keyword category and location of the user. This feature shows list of business against searched keyword for a specific keyword.

Check out some stats of previous year to know the benefits of ranking in local search results.

  • Local searches lead 50% of mobile visitors to visit stores within a day.
  • More than 60% consumers have used local information in ads.
  • 50% mobile searches are conducted in hopes of finding local results.

Geo location of a user plays a key role in local search rankings. Moreover, voice search feature will add more advancement to this trend. Last Google Pigeon search engine update is a clear indication of how location will be a key factor in search results.

Trend #4: Long Content Will Rank Better

Google always likes websites having long content. While writing content for your website, you need to focus on quality of content and the number of words. Always write article having more than 500 words. When someone writes an article having 300 to 400 words, Google doesn’t treat that content as useful. This is the world of competition for organic search results, you need to submit rich content to Google otherwise your competitors will defeat you by providing more detailed content. A text-based article having helpful infographics, videos, animations and images will have more impact on search engine and traffic.

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Increase Your Reviews and Get Better Position in Local Searches

Every business owner wants his website on top in search engine results and for this purpose he invests lots of money and time on different methods, tricks and ways. Some people hire experts for this purpose and other pay money to some professional companies for this job. We know that there are 106 ranking factors when we talk about websites’ ranking in search engines. In November we discusses about the importance of local searches in online business, in this article we discussed that why we should Focus on Local Market First in Online Business. For now we are going to talk about local searches and out of these 106 factors we are going to discuss about customers’ reviews on different website, especially Google Plus, Yelp, foursquare, OpenTable, Citysearche and many more. When we talk about websites’ ranking in local searches there are lots of factors and from all these factors the most important but most neglected factor is business reviews by customers. Every business owner should give importance to this factor because it is very powerful tool to get more business from local market and smart marketers know that how much effective business reviews are, therefore they give lots of importance to them. Now the question is How to Increase Business Reviews?

Educate Your Customers About It:

First of all you need to educate your customers about reviews that what it is? Yes you can educate your customer by informative ads, good content on your website and by designing banner and brochures ads.  How it works? And how important it is for your business? Before educate your customers you need to know about reviews’ importance and functionalities. There are lots of businessmen who don’t have even basic idea about reviews and their effectiveness.

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