Tag Archives: web design company

5 Things To Consider Before Hiring An Expert Web Design Company

Having a strong online presence is not just common these days, but it has become a need to survive in online world. Business owners now look forward to have their own website and search for professional web design companies which can develop decent and attractive websites at low costs. These days, thousands of freelancers and web design companies offer such services but you need to choose the best web design company carefully.

Expert Web Design Company

Given below are 5 things which you must check before you hire a web design company.

 

1. Services

The portfolio of your chosen web design company will let you know everything about their past work but there is still no issue in asking about the services which the company offers or specializes in. It will give you an idea, whether your chosen web design company has done the kind of project you want to offer. It is best to choose a web design company who can offer integrated services.

 

2. Professionalism

This is a very important factor in the successful completion of any project. Web design companies need to adopt a professional approach, should be organized and open to feedbacks and revisions. Professionalism helps in smooth functionality and tackling problems – it will also ensure that the project is completed on time.

 

3. Expertise

Make a thorough research on any your chosen web design company to get an idea about their experience and expertise. It will also help you to understand if your chosen company is actually capable of understanding your concepts and meeting your needs within your specified time frame and budget. Moreover, your chosen web design company should be willing to discuss every bit about the design and development process and must offer free revisions.

 

4. References and Reputation

Check the reputation of your selected web design company by reading the testimonials and Google business reviews before hiring. Read the feedback of past clients and ask for references. It is the best way to check out the past client’s company website or make a call to any of past clients, just to know about the reliability and reputation of the company.

 

5. Cost

Do not hire any web design company without checking out the quote for your project and comparing it with other short listed companies offering the same kind of services. Once you have finished the price comparison, you can choose the best web design company as per your needs and budget.

 

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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10 Do’s And Dont’s Of Effective Web Design

Everyone related with web design world must be aware that the main purpose of create a website is – SALES! All the efforts made and tools used are necessary to bring potential visitors to your website. Given below are 10 most important DO’s and Don’t s for an effective web design.

10-Do’s-And-Dont’s-Of-Effective-Web-Design

DO’s – Good For Website Success

DON’Ts – Can Be Harmful for your business

 

1. Use The Best Color Scheme

Bright and loud colors are never admired for corporate websites. These are good for gaming and casino sites. Always keep in mind the mindset of your readers and their emotions – e.g., a hospital site will never have animated items and bright colors but usually has a light decent color scheme.

 

2. Easy Navigation

Ensure that your website is easy to navigate. Visitors are not going to spend hours in searching or locating or even trying to figure out what you want to say. Using pull quotes, images and block quotes are recommended. Html tags are also important since they focus on important sections of the web page.

 

3. Pages Structured

Properly manage all the pages of website. Use grid layout system which helps to store all information in structures and the format is quite easy to follow too.

 

4. Copywriting

Content does matter a lot. It needs to be easy to understand, to the point and meaningful. Selecting catchy headlines, attractive content and right words can be a boost to any website.

 

5. Focus To Important Things

Are you making a corporate website or an online shopping store? Focus and display the core items at the home page and use suitable calls to actions for inner pages. Bloggers can focus on tutorials or free e-books to get attention of visitors.

 

6. Placing Boxes Everywhere

Never use too many boxes everywhere. Boxes in different sizes and without any alignment can be confusing to your visitor.

 

7. Irrelevant Ads

Too many and irrelevant ads in any website can be really annoying for visitors. If visitors get to see irrelevant or too many ads in a website, they are surely going to leave the website to never come back again. It is a fact that everyone uses ads to make money but ads stuffing can be a real problem.

 

8. Writing Long Content

Never write too long content on site pages. The average content length of a page should be 500 to 1000 words. Blog articles or posts which are lengthy and without any paragraph breaks are never liked by readers. It is highly recommended to use short and crisp paragraphs with catchy headings which convey meaning easily.

 

9. Too Many Images

Plenty of images in your website are certainly going to make your website load slowly. Your visitors will quickly move away.

 

10. Keyword Stuffing

Google and your visitors don’t like your website to be too much keywords stuffed. A 500 word article with 20-30% keywords will make a poor read and your site will be penalized too by Google. Stay away from it and use only 2-3% keyword density.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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How To Generate Quality Leads From Your WordPress Website

Making an online portal is just not enough to achieve goals of your business. You need quality and huge traffic on your website for making money. But the main question is, if you get visitors on your website then how will you convert them into sales? What CTAs are required and where to place them for converting visitors into sales?

The agenda is to understand that how to boost the conversion ratio of visitors into leads. If you are using a WordPress website, then it can help you.

Web Design Company

Given below are a few tips for maximizing and increasing the conversion ratio of visitors into leads for a WordPress website.

 

1. Use Notification Bar

Notification bar is very important for showing latest offers and news about your business. It does not mean that you use distracting pop ups when a visitor lands on your website. A notification bar means using a news ticker at the header of a website that shows latest offers. This is a great way to deliver your message and inform visitors about latest offers.

Let’s suppose a visitor lands on your website and finds a notification bar at the very first look at the header section telling about available discounts – a great way to gain attention. According to a case study, a website owner got 532% increase in leads by just simply putting a notification bar on his website.

 

2. Use Opt In Landing Pages

Give something special to your visitors. Provide them something extra of Sign Up. Use proper Call To Action on Landing pages and gives an e-book or something else in return of signup to visitor. You can use different CTAs for deciding which one works best.

Let’s talk about a case study, I used simple text Sign Up with sing up form that generated 19% sign ups, but when I changed the text to Sign Up for Free, the rate was increased to 46%.

 

3. Responsiveness and Page Speed

Most of the users now surf the web from their Smartphone and Tablets. So, fast mobile speed and mobile responsiveness has become a need for all website owners. The faster it loads the better is the user experience. You can easily check the Web Page Load Speed through Google Page Speed tool for developers.

Google is now considering mobile responsiveness as an important factor in improving search engine rankings. You have to make sure that your website is mobile friendly, so that visitors can view it properly across all devices.

 

4. Testimonials and Live Chat

You need to add testimonials and live chat services for a website where the user is required to make a payment for purchasing a product or service. Both these help increase the trust factor. While a live chat option can help them resolve their queries instantly and testimonials help potential customers be assured about what you’ve to offer.

 

5. Exit Offers

There are some websites that use exit offers. Case studies have proven them very successful. Exit Offers means that if a customer does not make any purchase on your website and clicks on exit button, then you display a pop up with hot offers before exit requesting them to reconsider.

Your WordPress site can help you to gather leads and increase conversion rate. With the availability of millions of WordPress plugins, you surely can use them for your benefits.

Kool Design Maker is the expert Web Design Company in USA offering graphics designingflyer designing, web design and printing services. Visit Us NOW any design or development project.

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2016-2017 Web Design Trends Predictions

We are in 5th month of 2016, what do you think will happen this year in web design works? We have seen a lot of developments in web design during 2015 and in the first 5 months of 2016, let’s talk about some of the hot trends that are supposed to drive the web design industry in near future. One of the main changes that we’ve seen in 2015 and 2016 is the adaptation of mobile responsive websites. I’m listing down few key trends that are likely to change the web designs in 2016-2017.

2016-web-design-trends

1. Full Width and Large Homepages

What do you think about the importance of homepages? The trend to have full-width and large home pages is going to rule the industry and single page websites are replacing the standard grid type websites. Large homepages became a trend since quite some time and the trend is supposed to continue in current and the coming years as well. Single and large home pages website have large navigation that helps in quicker analysis of website.

 

2. Unique Web Design Ideas

Unique web design idea are very important standing out from competitors. Websites involving unique layouts and storyboards complement the company’s image. Website owners have realized that they have to adopt unique marketing items to compete with their competitors. Thinking outside the box is very necessary these days, if you do not adopt something unique and different you will not be able to save yourself in the web design business.

 

3. Material Design And Flat Design

You will see an intense focus on flat design in 2016 and 2017. There will be full-width slideshows, rich loading galleries and animations as well.

As Google now prefers fast loading websites in top rankings of organic search results, more website owners will be focusing reducing the load speed time of their websites. The best method for reducing web page load time is using tiles when possible.

 

4. Video Marketing

Building an attractive website is just not enough. Content is the king for driving and engaging customers, but it isn’t the only one key player. Websites that have useful videos will be able to attract more visitors than normal blog posts as videos are more engaging. Embedding short videos in websites is becoming highly popular these days and it’s an effective way to deliver a message to the audience.

 

5. Use of Widgets

If you are using WordPress for your site, you will find thousands of widgets at WordPress website. You can show different useful widgets at the sidebar of your website that may be Facebook widget, twitter widget or recent posts widget. Widgets can significantly enhance the user experience.

Kool Design Maker is the expert Web Design Company in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW any design or development project.

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Learn From Your Competitors About Website Design

Your competitors can teach you a few things about online marketing and web design. Your competitor’s online marketing strategies and website design will make you understand what standards and expectations you are working with.

website_design

Take a closer look at following 8 tips when looking for insight from a website of a competitor.

  1. First Impression Of The Website

First impression of the website plays the main role in online selling. The design and functionality of a website are crucial in making a memorable first impression. What does the visitor see first when land on your website? Is the website customer engaging? Is the call to action used properly? What types of offers and packages are highlighted on their front-page? Get the ideas from their websites and then decide on the elements that are working fine and the ones that need improvements on your website.

  1. Mobile Responsive Website

If your competitor has a mobile responsive website, it is a sign that your competitor is up to date with latest trends. Mobile responsive websites have become a need for generating more sales from online visitors. Statistics show that customers are now surfing the internet on mobile devices and tablets. Take a deep analysis of your competitors’ websites and see how they are working with the latest trends. If they are not up-to-date, think of it as a competitive advantage.

  1. Easy To Navigate Website

Deeply examine competitor’s website and see if their navigation method is simple or complex. How many clicks are required by a visitor to acquire desired information? If visitors can easily find out what they are looking for, they are more likely to stay on the website for longer periods. The less number of clicks, the better it is.

  1. Blog

Blog is an easy way to deliver information to the visitors without interrupting them. Visitors are interested in reading the articles which are solutions of technical issues. Choose the customers engaging topics and think of writing a few posts on the same topic.

  1. Targeted Keywords

Check the organic search results against your targeted keywords into a search engine. If your competitor’s website is at top search results, they will have the understanding into which keywords have the highest searches and lowest competition. Examine the URLs structure, headings, content, image tags, and descriptions. Select the keywords that are relevant to your audience.

  1. Use Of Graphics

The use of the attractive and creative images on your website is very important. Services and products with only text look dull, images help them look attractive. Today, web-page users examine graphics, and they share them.

  1. Social Media Accounts

These days strong social presence helps a lot in online marketing. Website owners use social buttons at the header or footer of website for promotion of social pages. Check if your competitor is working on active social media accounts and try to understand their social media marketing strategy.

  1. Items Missing From Your Website

Check out the services and packages that your competitors offer on their websites. Do they offer free for download guides or any other stuff? Your competitor’s website and social media activities tell you a lot about their strategies. Compare yourself with them and try to include all missing items into your website.

If you are a business owner and want to compete with your rivals, Kool Design Maker is the perfect shop for you. We offer low price website design and graphics design services. Call us now at 1-888-786-7861 to discuss your online business plans.

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5 Tips for a Professional Website Design

Just like fashion industry, website designs are constantly changing with trends and technology coming and going. When we talk about creating a professional and attractive website, we will always do best to keep everything up to date. After all, when we go for an interview, we put the best dress to look best.

print_shop web_design

Given below are 5 web design tips to keep in mind:

Keep it Simple and Clean

These days everyone likes organized things. Excessive use of Ads, icons, banners, signs, badges, buttons, pop-ups, and so on – sometimes it can all make a bad impression. Try to give your site visitors a break from all the clutter and noise. Using things like white space and flat design can make good impact on your site visitors. Keep everything simple with your most important content spotlighted.

Web Content

Web content is completely different from writing for print. Home page will be the main focus of visitors. You need to place the main content about your services at the home page, so that visitor finds his desired item quickly, but provide enough information for those who want to read complete details about the service or product.

Fold Design

The ‘Above the fold’ section requires more design attention, as every visitor first of all looks at the folder section. If your fold section is not interesting or does not provides required information, the visitor will leave your website from the first page that will increase the bounce rate. Make fold section eye-catching and informative that it creates visitor’s interest in exploring your web.

Page Navigation

Your website is useless if the visitor can’t find hid desired page. Use clear, direct and easy to use navigation on your web pages. And if you have one long page website then use anchor links to help visitors find their way on the page.

Use Small Images and Sprites

Good web designers use small images in the website, as they are easy to download that improves load time of web page. It’s not okay to take a photograph and upload it to your website without re-sizing it and optimizing it to be as small as possible.

CSS sprites helps a lot in speeding up site images. If you are using a lot of images across different pages on your site, you should use CSS sprites to cache the images of website so that they don’t download again on visiting next page.

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What Kind of Web Hosting Will be Perfect for You

If you want to run an online business smoothly and effectively, you need to get reliable hosting for your website. For a successful online business, getting good web hosting service is also important along with having an attractive logo design and web design.

Selecting the best web host requires a lot of research, since there are many options available in the market. Several factors need to be evaluated before making a final decision. It’s important to completely  understand the nature of the website, expected traffic and the available budget.

logo design web-hosting

There are following four types of hosting options available:

  • Free Hosting
  • Shared Hosting
  • Collocated Hosting
  • Dedicated Hosting

Free Hosting

Different companies offer free hosting plan for the first year, but in the world of free hosting, the connection can be slow, websites remain down most of the times and unwanted advertisements are added to your website. If you want to work professionally then I’ll suggest you to avoid free hosting plans. Free hosting is good only if you want to create a website for fun.

Shared Hosting

Shared hosting means that the bandwidth will be divided with other users on that server. This involves sharing of all of the software applications and the physical server. In some cases, shared hosting is affordable because the actual cost to operate a hosting server is divided between multiple users. If you want to place huge data on a website and you are expecting high traffic, then shared hosting will be not perfect for you.

Collocated Hosting

Collocated hosting means business owners purchase their own server that is placed within the facilities of the web hosting company. One major benefit of collocated hosting is that business owners are able to install applications and scripts as needed. Business owners are completely responsible for the server.

Dedicated Hosting

Dedicated hosting means the companies will have the server all to themselves and dedicated for their website. This gives them faster performance because all the resources of the server are dedicated for their website. Dedicated hosting is best for big companies because it is more expensive than all other plans.

What Do You Need to Know?

You must have complete knowledge of requirements before making the final decision for purchasing a web hosting service. Basically, you need to focus on following questions before making any decisions:

What type of website needs to be designed?

Will the website need special software?

Are Windows applications needed?

How much space will be required?

What is the desired amount of traffic?

Furthermore, it’s very important to know the reliability of the web host chosen. A website that remains down will lose a lot of potential customers and  visitors will become frustrated if they constantly find your website in not responding state.

For business owners that are new to the Web World, I’ll suggest them to start with a reputable shared hosting from a reputable company. It will be easy for them to maintain and it’s affordable also. Additionally, upgrading to a VPS or dedicated server is always a possibility is needed.

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Things to Consider before Hiring a Graphics/Web Design Company

Preparing necessary things before you even start getting quotes for your next project is a wise approach that helps in speeding up the process.  It also gives you a much better idea about what it is exactly that you want. If you know well what should be the finishing state of your project, this will give the selected graphics/web design company a much better idea.

logo design

You need to consider following things before hiring a graphics/web design company or resource person:

Domain Name of Your Online Business

The domain name gives a clear idea of your products and services to listeners and visitors. It is a good idea to do some keyword research before buying a domain name for your online business. You may use Google Keyword Planner tool to find out the high competitive keywords related to your products and services.

Logo Design

Having an attractive and creative logo design has become the need in the success of any online business. I would recommend you to hire a professional logo design company for getting ideas about the design of your logo. Your company’s logo is very important for branding your business and it should be creative and of a very high-quality. Avoid using clip arts in logo design, it should be designed from scratch and match your business.

Resources for the project

It is common sense that no one can build a house without bricks, similarly no one can succeed in online business without having a good website design, required images, detailed content, the latest products, banner ads, email addresses and all other things required for a successful website design process. If you want the website design project to run fast and smoothly, I’ll recommend completing all helping material for giving to the website design company. Most of the professional website design companies will give you a list of required things.

Available Budget

During the research process of finding the best graphics/web design company, you might find less-experienced and unprofessional graphics/web design companies offering you services at very low rates. Such companies tend to work slower and produce undesired results. That wastes your precious time and money as well. Professional graphics/web design company charges higher rates, but they need less direction and work more efficiently. Such companies have strong relationships with industry experts and can lead your project in the right direction and produces extraordinary results. I’ll recommend going for the best graphics/web design company without worrying about what they charge. Don’t forget Quality is not cheap.

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Content Writing is Not Rocket Science – 7 Basic Content Writing Tips

Some people think that content writing is very difficult job and we are not eligible for this, but it is not true. Content writing is not a rocket science, but not as easy as some people think. However any person who has good sense of explanation the things can be a good writer. If you are good in talking and expressing different things then you can write well, you just need to start practice for this and that practice is not for month or years, just after few weeks of practice you can start writing in awesome way. Here we want to share some basic tips of content writing for those who want to become writers but they think that it is really difficult and we can’t do it. So start from these points;

1. Write as you are Talking:

Forget about rules of writer and other useless things just feel free to start writing as you feel free before talking. Think for a moment when you talk with your friends or family members you keep in mind any rule of talking except politeness and nice selection of words? Same applies here you don’t need any rule, you just need to start writing with nice selection of words because when you are writing you don’t know who is going to read it, may be young people will read it or some old persons as well. So bring politeness in your words and just keep writing as you keep talking.

2. Put Your Most Important Information First:

You need to set a priority while writing that which point or thing you want to talk in start of your content and which will be at the end. So always start from most important information, news and point because it will engage your readers to keep writing your content, but don’t express everything in first few lines. Save something for end to make your closing interesting.

3. Make it Easy to Understand as you can:

You should keep in mind that you are writing for common readers therefore you need to make your content as easy as you can because you don’t know your readers belongs to which age and industry. So always keep in mind that you are going to write for common readers. Therefore you should make your sentence short and don’t use too much difficult words.

4. Never Use Copied Content:

Using copied content for blog or website is like a suicide when we talk about online business. Therefore every writer should write in his own words for example when different media groups and news channels report same event or news they always use different words to report. So always use different ways of writing and when you write in your own style it will automatically become unique.

5. When You Are in Doubt then make it Simple:

Sometimes writers feel doubt in sentences or way of describing the things so in this case you need to make your doubtful sentence simple because it is better to write simple rather than writing wrong. So when you are in doubt you need to make your content simple.

6. Add Some Points and Headlines:

When we add headlines in any content, article or blog post, it makes our content attractive and readers’ friendly. So always make some important points as headlines. Here I want to share my personal experience of reading that when I read any article first of all I read its headlines and highlighted points. It will help me to understand the main purpose of the article.

7. Don’t Forget About Proof Reading by Someone Else:

We all think that we are perfect in every field of life and we can’t make mistakes but reality is different. When you finish your content you need to read it once again and read as a critic then you will find mistakes from your own content. When you done with it you need to ask someone else for proof reading of your content and that thing will reduce mistake from your content/article.

Hopefully these points will help you to start writing and it is sure that if you will practice these points you will become a good writer and you will enjoy writing. When you get perfection in writing you can choose this field it as a profession.

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