Making an online portal is just not enough to achieve goals of your business. You need quality and huge traffic on your website for making money. But the main question is, if you get visitors on your website then how will you convert them into sales? What CTAs are required and where to place them for converting visitors into sales?
The agenda is to understand that how to boost the conversion ratio of visitors into leads. If you are using a WordPress website, then it can help you.
Given below are a few tips for maximizing and increasing the conversion ratio of visitors into leads for a WordPress website.
1. Use Notification Bar
Notification bar is very important for showing latest offers and news about your business. It does not mean that you use distracting pop ups when a visitor lands on your website. A notification bar means using a news ticker at the header of a website that shows latest offers. This is a great way to deliver your message and inform visitors about latest offers.
Let’s suppose a visitor lands on your website and finds a notification bar at the very first look at the header section telling about available discounts – a great way to gain attention. According to a case study, a website owner got 532% increase in leads by just simply putting a notification bar on his website.
2. Use Opt In Landing Pages
Give something special to your visitors. Provide them something extra of Sign Up. Use proper Call To Action on Landing pages and gives an e-book or something else in return of signup to visitor. You can use different CTAs for deciding which one works best.
Let’s talk about a case study, I used simple text Sign Up with sing up form that generated 19% sign ups, but when I changed the text to Sign Up for Free, the rate was increased to 46%.
3. Responsiveness and Page Speed
Most of the users now surf the web from their Smartphone and Tablets. So, fast mobile speed and mobile responsiveness has become a need for all website owners. The faster it loads the better is the user experience. You can easily check the Web Page Load Speed through Google Page Speed tool for developers.
Google is now considering mobile responsiveness as an important factor in improving search engine rankings. You have to make sure that your website is mobile friendly, so that visitors can view it properly across all devices.
4. Testimonials and Live Chat
You need to add testimonials and live chat services for a website where the user is required to make a payment for purchasing a product or service. Both these help increase the trust factor. While a live chat option can help them resolve their queries instantly and testimonials help potential customers be assured about what you’ve to offer.
5. Exit Offers
There are some websites that use exit offers. Case studies have proven them very successful. Exit Offers means that if a customer does not make any purchase on your website and clicks on exit button, then you display a pop up with hot offers before exit requesting them to reconsider.
Your WordPress site can help you to gather leads and increase conversion rate. With the availability of millions of WordPress plugins, you surely can use them for your benefits.