Tag Archives: website development

4 Tips to Reduce Website Bounce Rate

Bounce rate is the number of visitors who visit your website and leave from the home page without visiting any inner page – in simple words, one-page visitors. If your website’s bounce rate is high, it shows that the page wasn’t user-friendly or visitors didn’t find what they were looking for.

4 Tips to Reduce Website Bounce Rate

If your website analytics show that you are receiving high bounce rate then you need to adopt following 4 methods for reducing it:

1. Reduce Page Load Time

Slow page loading is a top factor in high bounce rate of website. If a user can’t see web content, it will increase the bounce rate. According to a survey, 47% of web users expect a page to load in less than 3 seconds.

Fast page load is very crucial for mobile responsive websites. According to a survey by Radware, a 500 milliseconds delay in page loading can result in an increase in more than 26% bounce rate.

Slow-loading pages are also a main cause of low conversion rate for e-commerce retailers. This is amazing to know that only 2% of top 100 e-commerce websites have fast mobile responsive websites that load in less than five seconds on mobile phones and tablets.

2. Make Your Content More Accessible

After fixing the mobile load time, the next step is to put useful content is proper formatting on the website. Formatting your web page content makes it easy to read for users and reduces your bounce rate. Visitors don’t read weighty paragraphs that span entire page, try to use bullet points and mention just the key points.

Given below are few points to follow for content formatting:

  • Frequent subheadings
  • Bulleted lists
  • Suitable images

Use of these content formatting ways makes your web content easy to scan for users and allows them to identify relevant points.

3. Use Sidebar Widgets and Promotions Sparingly

Use sidebar space for promoting your main packages smartly. Using excessive ads and banners in the sidebar also increases bounce rate. Try to promote relevant items in the sidebar that provides the reader additional value.

For a blogging website, try to display the relevant articles in the sidebar that will help in making your website sticky. Always provide useful and genuinely valuable content to your visitors. Similarly, if you want to display trust signals and awards in your sidebar, make sure they’re from only the most renowned and reputable sources.

Also, avoid using un-necessary pop-ups, this will frustrate visitor. No-doubt, pop-ups are highly effective, but their excessive use can be terrible, especially if you force a visitor to sign-up or watch the video in pop-up.

4. Include a Clear Call to Action

A call to action is very necessary for successful conversion of leads. You need to think about what specific action you want users to take when they’ve consumed content offered by you. Once you have decided what you want them to do, you can a crystal-clear call to action for converting leads into conversions.

Don’t confuse your visitors with multiple CTAs. Always use a single, clear and relevant call to action that helps visitors to get the job done.

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5 Tips for a Professional Website Design

Just like fashion industry, website designs are constantly changing with trends and technology coming and going. When we talk about creating a professional and attractive website, we will always do best to keep everything up to date. After all, when we go for an interview, we put the best dress to look best.

print_shop web_design

Given below are 5 web design tips to keep in mind:

Keep it Simple and Clean

These days everyone likes organized things. Excessive use of Ads, icons, banners, signs, badges, buttons, pop-ups, and so on – sometimes it can all make a bad impression. Try to give your site visitors a break from all the clutter and noise. Using things like white space and flat design can make good impact on your site visitors. Keep everything simple with your most important content spotlighted.

Web Content

Web content is completely different from writing for print. Home page will be the main focus of visitors. You need to place the main content about your services at the home page, so that visitor finds his desired item quickly, but provide enough information for those who want to read complete details about the service or product.

Fold Design

The ‘Above the fold’ section requires more design attention, as every visitor first of all looks at the folder section. If your fold section is not interesting or does not provides required information, the visitor will leave your website from the first page that will increase the bounce rate. Make fold section eye-catching and informative that it creates visitor’s interest in exploring your web.

Page Navigation

Your website is useless if the visitor can’t find hid desired page. Use clear, direct and easy to use navigation on your web pages. And if you have one long page website then use anchor links to help visitors find their way on the page.

Use Small Images and Sprites

Good web designers use small images in the website, as they are easy to download that improves load time of web page. It’s not okay to take a photograph and upload it to your website without re-sizing it and optimizing it to be as small as possible.

CSS sprites helps a lot in speeding up site images. If you are using a lot of images across different pages on your site, you should use CSS sprites to cache the images of website so that they don’t download again on visiting next page.

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What Kind of Web Hosting Will be Perfect for You

If you want to run an online business smoothly and effectively, you need to get reliable hosting for your website. For a successful online business, getting good web hosting service is also important along with having an attractive logo design and web design.

Selecting the best web host requires a lot of research, since there are many options available in the market. Several factors need to be evaluated before making a final decision. It’s important to completely  understand the nature of the website, expected traffic and the available budget.

logo design web-hosting

There are following four types of hosting options available:

  • Free Hosting
  • Shared Hosting
  • Collocated Hosting
  • Dedicated Hosting

Free Hosting

Different companies offer free hosting plan for the first year, but in the world of free hosting, the connection can be slow, websites remain down most of the times and unwanted advertisements are added to your website. If you want to work professionally then I’ll suggest you to avoid free hosting plans. Free hosting is good only if you want to create a website for fun.

Shared Hosting

Shared hosting means that the bandwidth will be divided with other users on that server. This involves sharing of all of the software applications and the physical server. In some cases, shared hosting is affordable because the actual cost to operate a hosting server is divided between multiple users. If you want to place huge data on a website and you are expecting high traffic, then shared hosting will be not perfect for you.

Collocated Hosting

Collocated hosting means business owners purchase their own server that is placed within the facilities of the web hosting company. One major benefit of collocated hosting is that business owners are able to install applications and scripts as needed. Business owners are completely responsible for the server.

Dedicated Hosting

Dedicated hosting means the companies will have the server all to themselves and dedicated for their website. This gives them faster performance because all the resources of the server are dedicated for their website. Dedicated hosting is best for big companies because it is more expensive than all other plans.

What Do You Need to Know?

You must have complete knowledge of requirements before making the final decision for purchasing a web hosting service. Basically, you need to focus on following questions before making any decisions:

What type of website needs to be designed?

Will the website need special software?

Are Windows applications needed?

How much space will be required?

What is the desired amount of traffic?

Furthermore, it’s very important to know the reliability of the web host chosen. A website that remains down will lose a lot of potential customers and  visitors will become frustrated if they constantly find your website in not responding state.

For business owners that are new to the Web World, I’ll suggest them to start with a reputable shared hosting from a reputable company. It will be easy for them to maintain and it’s affordable also. Additionally, upgrading to a VPS or dedicated server is always a possibility is needed.

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