Tag Archives: website headers

4 Tips to Reduce Website Bounce Rate

Bounce rate is the number of visitors who visit your website and leave from the home page without visiting any inner page – in simple words, one-page visitors. If your website’s bounce rate is high, it shows that the page wasn’t user-friendly or visitors didn’t find what they were looking for.

4 Tips to Reduce Website Bounce Rate

If your website analytics show that you are receiving high bounce rate then you need to adopt following 4 methods for reducing it:

1. Reduce Page Load Time

Slow page loading is a top factor in high bounce rate of website. If a user can’t see web content, it will increase the bounce rate. According to a survey, 47% of web users expect a page to load in less than 3 seconds.

Fast page load is very crucial for mobile responsive websites. According to a survey by Radware, a 500 milliseconds delay in page loading can result in an increase in more than 26% bounce rate.

Slow-loading pages are also a main cause of low conversion rate for e-commerce retailers. This is amazing to know that only 2% of top 100 e-commerce websites have fast mobile responsive websites that load in less than five seconds on mobile phones and tablets.

2. Make Your Content More Accessible

After fixing the mobile load time, the next step is to put useful content is proper formatting on the website. Formatting your web page content makes it easy to read for users and reduces your bounce rate. Visitors don’t read weighty paragraphs that span entire page, try to use bullet points and mention just the key points.

Given below are few points to follow for content formatting:

  • Frequent subheadings
  • Bulleted lists
  • Suitable images

Use of these content formatting ways makes your web content easy to scan for users and allows them to identify relevant points.

3. Use Sidebar Widgets and Promotions Sparingly

Use sidebar space for promoting your main packages smartly. Using excessive ads and banners in the sidebar also increases bounce rate. Try to promote relevant items in the sidebar that provides the reader additional value.

For a blogging website, try to display the relevant articles in the sidebar that will help in making your website sticky. Always provide useful and genuinely valuable content to your visitors. Similarly, if you want to display trust signals and awards in your sidebar, make sure they’re from only the most renowned and reputable sources.

Also, avoid using un-necessary pop-ups, this will frustrate visitor. No-doubt, pop-ups are highly effective, but their excessive use can be terrible, especially if you force a visitor to sign-up or watch the video in pop-up.

4. Include a Clear Call to Action

A call to action is very necessary for successful conversion of leads. You need to think about what specific action you want users to take when they’ve consumed content offered by you. Once you have decided what you want them to do, you can a crystal-clear call to action for converting leads into conversions.

Don’t confuse your visitors with multiple CTAs. Always use a single, clear and relevant call to action that helps visitors to get the job done.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comment

Website Header Is the First Impression of Your Website

It is said that first impression is your last impression and it’s quite true because the message you convey in your first appearance tells the whole story of yours. That’s why first impression should be such a majestic and spell bounding that people find it difficult to forget it. This is the era f variation, things change with just a blink of eyes especially in case of brands. So it’s quite hard to maintain a status, especially when everything is present at your finger tips. Websites makes it easier for brands to approach to the people in more friendly way. Only website can’t do everything for the promotion of a brand, there are so many other things involved which do advertisement for brand which include logos, banners, brochures, flyers and many more. Website headers are one of them which help promote the brand.

A website header is a small rectangular space at the top of your website, which basically gives a brief history about the website that what it is all about. The basic purpose of a website header is to advertise your brand and make it familiar to the user at once. An eye catching and attractive header shows the overall personality of the website and grab hold the attention of customer and force him to click.

Before designing a header you need to be clear about the mission and vision of your website. Here are some of the tips to create a perfect website header;

•    Website header should be simple not too complex as it shows a kind of trust which consumer will do on your services so a more clear and to the point header is attractive.
•    It should be uniquely designed should not be a copy of any other websites header
•    It should be according to the website’s main theme.
•    The color scheme and graphics used in a header should be according to the nature of business

Website header is the most important space of your website, so use your website header in such a way that user just gets an idea instantly that he came to the exactly right place. To design a website header is not quite simple approach so a professional company should be hired to design a website header. As professional has an idea how to capture the attention of customers at first glimpse, so don’t go for the templates hire a professional firm to get the maximum benefits from your website header.

Tagged , , , , , | Comment