IBM:
IBM (The International Business Machines Corporation) was founded in 1911, it is an American multinational technology and consulting corporation manufactures and markets computer hardware and software. In the 103 years of company existence, the IBM’s logo has been changed many times. The first logo of IBM created in 1924, it was given a global shape which represented it as international firm. That black and white logo was not attractive and appealing so they decided to change it. They changed it with a simple lettering of “IBM” in a typeface called Beton Bold. After that change once again company decided to give a new look and they hired famous graphics designer “Paul Rand”, he replaced its typeface with City Medium. Once again in 1972 Paul Rand replaced its solid letters with horizontal stripes, suggesting speed and dynamism. So it was “Paul Rand” who created this great logo of a great company. He also created these famous companies’ logo UPS, Enron, Morningstar, Inc., Westinghouse and ABC.
Evolution of IBM’s Logo:
Apple Inc. is an American multinational corporation founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. It is an American multinational corporation that designs, develops and sells consumer electronics, software, personal computers and online services stuff. Apple is the world’s second-largest information technology company by revenue and the 3rd largest mobile phones making company. It is reality that Apple logo is the world famous and one of the most recognized corporate symbol. In 1976 Steve Jobs and Ronald Wayne created the first logo of Apple Inc. in this logo there was a scene “Isaac Newton was sitting under an apple tree”. No-doubt there was great logic but it is true that it was not attractive so its logo was immediately changed by great graphics design “Rob Janoff”. It was a rainbow apple (an apple with multicolored stripes) with a bite taken out of its right side. After consistence of modifications in Apple’s logo colors now it is in black one with a same bite taken out of its right side.
Evolution of Apple’s Logo: