Colors have their own language; they speak much louder than words. It is said by Georgia O’Keeffe “I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for”. The quote is quite true in a sense that sometimes colors can express things in a far better way than words. Colors have a great impact in people’s life and graphic designing as well, because any field related to art and design revolves around the colors.
Logo designing is becoming famous day by day as it is the main necessity of the business world these days. Any company who is running a business must like to have a great looking and eye-catching company logo design which can attract the people and in return increase their sales.
Colors play an important role in logo designing as it is very important to choose a perfect and appropriate color for a business logo design.
Different colors have their different meanings like
RED: Red is the color of emotions, passion, strength, determination. This color is normally taken as to stimulate people to make quick decisions so if you want to create a great interest in your company logo this color is best.
BLUE: Blue is the color which shows stability, depth, wisdom and loyalty. Blue color is normally associated with the products which include cleanliness or related to water.
Orange: Orange is a color of determination, encouragement, creativity, attraction, success and happiness as it is the combination of red and yellow. This a very vibrant color so normally associated with the kids store or any clothing store.
Green: Green is the color of freshness as it is associated with the nature. So it’s good choice for those companies which are in the business related to health or nature.
White: White is associated with the lightness, innocence and purity. It gives a sense of purity companies’ use this color which has business related to hi tech products.
Black: Black is a kind of mysterious color which is associated with power, elegance and mystery but it gives a good room to other vibrant colors to shine as it looks great in the back ground.
Each and every color represent a different story, so choosing a right color for a corporate business logo design is very important like if a person has a toy store and likes to have a logo which can attract kids then he or she should use vibrant colors as these can relate to the toy store and kids as well. Creating a good logo with appropriate color scheme is not an easy task so a good custom logo designingcompany should be hired to design company logo as professionals know the latest trends of market and they know how to play with colors in order to create a great looking logo.
Designer’s hands and hearts are equally involved in designing a logo as his mind. Psychology of logo is difficult to understand, as while designing a logo designer have to relate the psyche of his logo with the psyche of their target audience and only creative and experienced designer can do this because it’s quite sensitive to do. In this article we see how a designer can matches the psyche of his logo with the psyche of their target audience.
From last decade brochures are known as a marketing tool and if am not wrong then it is the most commonly used technique till now for promotions and publicizing for products and services whether these products are new or an updated version of already existing products, brochures helps to create a buzz in a market. As awareness regarding benefits of brochures increases, its usage also increases and E- brochures are also used for promotions in online world and gives the same benefits as brochures does. It is true that brochures are not just providing benefits related to marketing, promotions and publicizing stuff there are other countless benefits provided by brochures.
