What should be the cost of logo design?

Posted on October 2, 2019 by John Sander

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Your logo is an important aspect of your brand, but it is often underestimated. Your logo helps to increase brand awareness and helps convey the right message, as well as contact the target audience.

So how much does a great logo design cost?

Before you get an answer, we need more details. Each business is different and has different goals and needs, which means that the project will differ from business to business.

Thus, the best way to find out the cost of logo design is to get a quote.

It is important to understand that a cheap logo can not only damage the image of your brand, but also attract the wrong audience. In this post we will talk about the impact of a cheap logo on your business and why it is worth investing in a professional logo design.

Logo Design Options

Can you use the online logo maker or the freelance market to design your logo?

Yes! you could. But the end result will not be the same as hiring a professional who takes the time to understand the essence of your brand and your business goals.

Free VS Cheap logo design

Nowadays it is easy to get a free or cheap logo design. From websites that sell ready-made logo templates or allow you to create your own logos from free templates, to freelancers trading floors where you can hire someone to design your logo for less than $ 10, there are many options.

When the price is low, it is not surprising that these options are very attractive, especially if you have a limited budget. However, a cheap logo design carries its own disadvantages and risks, which in the end can cost you more.

Disadvantages of Cheap Logo Design

If you decide to go this route, there are several drawbacks to remember:

  1. Your logo will not be unique to your brand, and therefore it will not be able to convey the right message or bring it in line with the values ​​of your brand.
  2. The person developing your logo may not have enough information or take the time to get to know your business, so the logo may not accurately reflect your company.
  3. You run the risk of having the same logo as another company, small business or brand.
  4. Often you will not be able to register your logo because of the possibility that someone else is using the same template and will first apply for a trademark.
  5. A cheap logo will not stand the test of time, as it often follows the “design trends” that come and go. In short, by choosing one of the cheap or free logo design options, you will pay for a new logo whenever a new trend appears. This may ultimately cost you more than paying a professional to design a logo that remains memorable and unique, regardless of design trends.

Whom to choose?

Simple answer to the above question is find an experienced professional or a best logo design company, because of many reasons. Consider the following for a moment:

  1. Experienced professional know the best practices in graphic design, especially when it comes to logo design standards.
  2. Expert logo designer will conduct in-depth industry research to understand not only your business, but also to see what your competitors are doing so that they can develop what sets you apart.
  3. You will get access to the source files.
  4. You have options to look at their portfolio and work to understand their level of design skills.

Cheap or professional logo design?

As mentioned earlier, cheap logo design often includes websites selling off-the-shelf logo templates or online software that uses common logo elements. An alternative to these websites is freelance market filled with freelancers of various skill levels.

Inexpensive freelancers, on the other hand, will rarely have the necessary skills to create a great logo.

The main reason why the professional logo design stands out because the designer will follow real design process, because of many years of experience and knowledge in the field of design.

Professional logo design includes the following:

  1. An in-depth study of your brand / business / company that will helps to get to know your business and brand.
  2. Research related to your industry and competitors that focus on the history and successful development of logos, as well as current styles and trends associated with a brief description of the project.
  3. Well thought-out suitable design concepts based on research and summary.
  4. The process of choosing the color that will accompany your logo design.
  5. Corporate identity guide so you know exactly how to use your logo and logo options.
  6. A comprehensive brand that helps you connect with your audience and distinguish yourself from others in your industry.

Kool Design Maker have worked with all kinds of enterprises, organizations and churches to help them create a catchy logo and a comprehensive brand identity for their businesses.

Our 15 years of industry experience tells us that no project is the same and every client is different. The designer cannot give an accurate quote until a short description of the project is made, and this happens only after a conversation.

We have created brands for business and entrepreneurs for more than fifteen years. Different customers have different needs. Some clients already have logos but they need a logo redesign services in order to boost sales. The question of the true cost of a great logo design is not so easy to answer. In fact, there is no single answer, because the final cost depends on the scale of the project itself.

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Will a strong logo design really promote your business?

Posted on August 28, 2019 by John Sander
Logo design company

Will a strong logo design really promote your business?

For a small business, creating the best first impression is important. Branding is an incredible opportunity for a growing business to let the public know about it. A strong logo is the first step towards powerful branding.

In my opinion, more than 90 percent of new or small businesses lack a strong logo design, which leads to negative branding. The impressive logo, on the other hand, is appealing. It holds the eye and gives a sense of security and reliability. The carefully designed logo design provides the right message about your products and services even to those consumers who do not have prior knowledge of your company or business.

A strong logo proves that you supply quality products. Instead of suffering from the loss of your customer to one of your competitors, try to make your customers look like you are doing a great job with magnificent branding. Your logo should reflect the quality and originality of your business as a whole.

Currently, the market for a start-up or developing business is highly competitive. Investing less time and little money can lead to poor branding, which will ultimately hinder business growth in a highly competitive industry.

Next, I write a few tips that you need to consider when creating a logo that will lay a solid foundation for developing your business in a highly competitive market.

 

Viewing your competitor’s logos will help you get inspired. But before you start the research process, try to get clear answers to the following questions.

What is the purpose of your logo?

As a rule, the logo should be memorable and attractive. This should provide the vision and mission of your company. Your customers should recognize your brand by your logo. A memorable logo will make your company unique among competitors.

What is your target audience?

Think about your target audience. It is very important to have a clear understanding of the target audience. For example, if you are engaged in the catering business, the logo should be in this sense. This should not give the impression of any building or real estate agency. Most important thing is that Unconsciously, your target audience should connect your logo to your company.

What is the color scheme of your company?

Try sticking to your company’s color scheme, if one already exists. But if you don’t have a color scheme yet, try some research and understand color theory. Simply put, in accordance with the psychology of color, red gives a feeling of anger, while blue gives a sense of calm. Choose your colors wisely. Think of a font, a typography in combination with colors that your company will use in its promotional materials, as well as in the business documentation.

Scalability and Compatibility?

Think bigger. Think about the different channels that you intend to use in the future to promote your brand. Think about how your logo will look on different platforms. A strong logo will be compatible on all platforms regardless of media size.

Having received a clear answer to all of the above questions, it’s time to draw inspiration from the analysis of competitors. Draw your sketch on paper and use the various software tools available to create your logo.

Conclusion

The expert opinion will help you with everything, saving time and money. Find a logo design agency where you can speak with an expert directly. Discuss your ideas and outline. Ensure scalability and compatibility and get original artwork.

To unlock the power of your brand a strong logo is necessary. Kool Design Maker is developing high quality logo since 2004. The experts here can give you the opportunity to be unique among your competitors. Always remember If you create a logo that will create a solid foundation for your brand, you will enable your business to flourish.

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Why Custom Logo Design Service Needed?

Posted on August 2, 2018 by John Sander

        As most of the professional entrepreneurs know that starting the start-up business is not a simple task, you have to do a lot of groundwork before and know what is important for the startup business from the initial, and the important task to do first, to start a business. Most of the startup company don’t get success because of their unprofessional behavior and don’t know much about the process to start a business. You need many different things to start a business but the most important for a new business is the strategic marketing and Custom Logo Design Services is the part of the strategic marketing part, which is used for advertising the company in the market and become the company identity.

          you need your logo to be recognized by your customers and to put an emblem on your brand because Custom Logo is needed so you can compete with your rival or the big established companies in your industry who do have a logo, that’s why we see many multinational companies invested thousands and millions of dollar in their logo, a logo is an instant reminder for the general public that which company it represented. The challenge is to recognition by the client for the graphic designer. Designing the Unique Logo required hard work and knowledge of the latest trends. Creative Logo Design helps in making an impact on customers and establishes the brand.

The important step to follow before to draw the logo of the company:

         A professional logo must be simple, practical, and appropriate. Detail Knowledge of the company vision, mission, product and its service so you can draw logo to keep that in mind. Brainstorm help to see a different possibility at the same time and because of it, you start to see the clear direction where you want your logo to take. Try to take client feedback along in every step to satisfy him, so he is satisfied by your end result.

        Kool Design Maker is famous for specialized in Custom Logo Design, Website Design, and Printing service at a very reasonable price. We have more than 1 million satisfied customers in only the last one decade. If you want your new business to boom then a logo design service is best for you. As we describe that Kool Design Maker have the best tools to market your business. If you want to get maximum profit from the business, then it is crucial to have a custom logo design. Our goal is simply to help you, market your business in a more innovative way from your competitors, we also offer the printing service.

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Custom Logo Design Services

Posted on July 16, 2018 by John Sander

Custom Logo Design Services

          As most good entrepreneurs know starting a company is a very difficult task. You have to do a lot of groundwork to start the business and to do it properly you know its process and what is important at that time. Most of the startup company don’t get success because of their unprofessional behavior and don’t know much about the scenario to start a business. You need many different things to start a business but the most important part for a new business is Custom Logo Design Services, which is used for advertising the company in the market and become the company identity.
You need a logo to be recognized and to put an emblem on your brand. If you don’t have a logo then how can you compete with other competitors in your industry who do have a logo. That’s why we see many logos associated with many different businesses, a logo is an instant reminder for the general public that which company it represented. The point of recognition to the clients is a challenging project for the graphics designer. Designing the Unique Logo required hard work and knowledge of the latest trends. Creative Logo Design helps in making an impact on customers and establishes the brand.
A professional logo must be simple, practical and appropriate. Given below are few basic concepts to follow for Custom logo design Services.
• First, we get to know you: Getting good in the depth of your company vision, mission, product and its services.
• We brainstorm: We will look at different possibilities and start to see the direction.
• Logo Design and present: We present our thoughts and ideas to the clients and get the feedback.
• Feedback from you: Custom Logo Design is revised according to your feedback.
• Make it simple and memorable: the simple logo is easy to remember and don’t require complex design. The logo should be simple and memorable and this is possible by designing a simple and effective logo.
           Kool Design Maker is best logo design company in USA and is famous for specialized in Custom Logo Design, Website Design, and Printing service at a very reasonable price. We have more than 1 million satisfied customers from last one decade. If you want your new business to boom then business logo design service is best for you. As we describe above that Custom logo designs happen to be one of the best tools for marketing your business. If you want to get maximum profit from the business, then it is crucial to have a custom target logo design. Our goal is simply to help you, market your business in a more innovative way from your competitors; we also offer the printing service.
We ensure that your logo has a different element, which helps you to establish the company identity in the market. Our customers have complete trust in us because we always deliver unique and best logo to them. At Kool Design Maker, our experience and expert logo designers have the ability to create extraordinary custom and creative logo designs including animated logos with unique concepts and amazing flash work.

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10 Types Of Effective Business Card Designs

Posted on June 24, 2016 by John Sander

Whether you’re employed or running your own business, one of the top tips for you to market yourself and your work is to create your very own business card. The advantages of having a business card are great and can help you market your small business, but only if you begin passing them out.

Do you want a business card design? I’ve sprinkled some business card layouts from Kool Design Maker throughout this article!

Click on any of the design type name and you’ll be taken to the order processing page to place your design order. You will have to provide basic information required for card design.

 

1. Clean and Professional Business Card Design

This design is relatively simple to start, yet it is attractive and can really set you apart. Both sides of card look clean and professional but the subtle splatter effect on the edges and logo gives it a textural element that really makes it attractive.

Business Card Design Company-01

 

2. Transparent Business Card Design

This creative card design when paired with different colors and transparent paper makes a long lasting impact on viewer’s mind. Transparent paper and colors create an interesting overlap effect when paired together. We print this design on transparent paper for a memorable business card.

Business Card Design Company-02

 

3. Unconventional Business Card Design

Unconventional designs are made using different medium to create visual elements. Not each card will be same, as you can’t make same wine ring on every card that’s why each card has its own personality.

Business Card Design Company-03

4. Vertical Orientation Business Card Design

Changing the orientation from landscape to portrait can make your card design unique and attractive, and adding some pattern design around the edges can make it professional.

Business Card Design Company-4

 

5. Symbolic Business Card Design

On the off chance that brilliant shading isn’t your style, engraving images or logos into your card gives it a considerable measure of profundity. Have a go at engraving something relatable to your business, or pick an example those lattices well.

Business Card Design Company-05

 

6. Upscale Business Card Design

Including additional components like sleeves can make your cards feel more upscale. The procedure of taking the card out is reminiscent of opening a blessing or a letter, which makes accepting it a great deal all the more energizing.

Business Card Design Company-06

 

7. Graphical Business Card Design

Interchangeable graphics identified with your business can be a fun approach to mix it up into your cards. Regardless they feel bound together, however are all the more intriguing since you could get an assortment of various pictures.

Business Card Design Company-7

 

8. Ticket Cut Business Card Design

This is what’s known as a ticket cut. A straightforward rectangle with a couple indents cut out gives a more fascinating appearance than straight edges.

Business Card Design Company-8

 

9. Unique Shaped Business Card Design

This card totally scraps the possibility of the routine straight edged card. One of kind shapes can be removed and utilized as a part of spot of rectangles and squares, permitting you to altogether modify your card.

Business Card Design Company-9

 

10. Textural Business Card Design

These cards are hand squeezed to give a wooden composition to the foundation. The spaces give a decent vibe when you hold the card, and make the white foundation all the more intriguing.

Business Card Design Company-10

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SEO Benefits By WordPress

Posted on June 20, 2016 by John Sander

We all know the importance of SEO for a website as it helps in driving quality traffic to our websites. WordPress CMS is mostly used for corporate websites ad blogs. Many of us do not know that how to use the right plug-in for improving SEO and getting good search engine positions. Very few of us hardly know in detail about the SEO benefits which WordPress offers.

SEO Benefits By WordPress

Given below are few advantages of using WordPress for improving SEO of your website:

WordPress Theme

We get a default WordPress theme on installing WordPress. You will love the default theme offered by WordPress and it loads super fast. Moreover, it is flexible and codes are clean and search engine friendly. All SEO professionals know that Google gives a lot of importance to fast loading sites- hence; it will play an important role in improving search ranking of your site.

Make Pages For All Targeted Keywords

Targeted keywords are necessary for SEO – WordPress allows you to create separate pages for all your targeted keywords. Search engine bots will be able to quickly locate your website and then rank it.

Add Page Content

Adding content to any WordPress site is very easy, you just need to login, open the page editor, add a keyword rich title, add page body content and then simply publish it. WordPress editor helps in optimizing content with SEO factors in mind – such as HTML heading tags, inserting links, bolding keywords and starting the title with keyword. WordPress makes your on-page SEO optimization very easy.

Permalinks

Keyword optimized URL structure is a key factor in improving SEO of a website. WordPress offers great flexibility in URL structure. You can easily change the structure of permalinks and keep adding your targeted keywords, for every new page and blog post you make.

Image Optimization

Adding new images is quite easy, you just need to use the insert image function. Image resize feature allows you to set dimensions and location of images. Images can be easily optimized by adding title and alt tags.

Clean Codes

Clean codes make the web pages load fast and use less resources of the server. Clean codes are also very easy to index for search engine bots.

Tags

Tagging also plays an important role in improving search engine rankings. Appropriate and relevant tags give users a perfect navigation option and enables search engines bots to locate even the internal pages of the website. Adding on, tags can be posted in the homepage which helps further in SEO.There are so many tags Like What is SEO, SEO Benefits If You have a Health related website you tags Health and Beauty Tips etc. Tags are Help to rank more keywords so you can add tags

The advantages of WordPress SEO are many – you just need to understand how to use them to make the wonders for your site!

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CMS Comparison Drupal Vs Joomla Vs WordPress

Posted on June 9, 2016 by John Sander

Development of a CMS based business website is a tricky task for any developer or Web Design Company. The web world has been flooded with a huge number of Content Management Systems. Now selection of the better one among the countless different CMS is by no means an easy job. Almost all the people working in website development field are eager to know which CMS among Drupal, Joomla and WordPress is the best?

Now, the truth is that each developer has his own faction about different CMS. Let’s have a comparison of top 3 Content Management Systems to find the best one.

CMS Comparison Drupal Vs Joomla Vs WordPress

 

Drupal

Drupal is similar to WordPress and Joomla in a sense that it is based on PHP-MySQL but when it comes to the popularity Drupal lies behind due to its complexity. The good thing in Drupal is its Search engine friendliness nature and the capability to handle hundreds of pages of content easily. Overall, this CMS is difficult to use for administrators.

 

Joomla

Joomla is certainly the most powerful CMS for eCommerce CMS development. Easy to install and very simple to use, simply install it and start your work. It has a strong administration platform along with clean and attractive front-end themes. Joomla support keeps on updating it on regular basis for advancement and fixing issues. You do not need to worry about the support, as it has a large developers’ community. The only negative point about this CMS is that it lacks SEO capabilities.

 

WordPress

WordPress is currently being used by almost more than 60 million websites in the world. WordPress is the easiest to use among all these Content Management Systems. It is also much more SEO friendly and stable when compared to Joomla. Just like Joomla, easy to install and manage. You can create a simple website in less than 50 clicks using WordPress.

In the end, based on the comparison, WordPress stands out as the winner because it’s the easiest, safest and more user friendly CMS. At Kool Design Maker, we can work with any of these. We are expert at Logo designing, web designing and SEO marketing.

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Top 10 SEO Plug-ins For WordPress Blogs

Posted on June 7, 2016 by John Sander

No one can deny the importance of SEO (search engine optimization) for websites regardless of which platform it is built upon. It does not matter how much good looking the website is, the organic search result ranking of a website depends upon the quality of SEO work done.

It is common saying that WordPress websites and WordPress Blogs are more search engine friendly and achieve faster exposure and popularity. Technically it’s wrong, because it is not only WordPress that makes websites SEO friendly, we use different SEO plug-ins in WordPress websites.

Top-Wordpress-Plugins-for-SEO

I’m listing below top 10 SEO plugins for WordPress websites:

 

1. All In One SEO Pack

The name of this plugin sounds like the tagline for a grocery store but in reality it is a powerful SEO plugin. This is the most popular plugin of WordPress. It has the ability to automatically optimize your blog post titles on popular search engines.

 

2. Premium SEO Pack

As per the name you can understand that it is a paid SEO plug-in and offers multiple features such as a the ability to handle rich snippet functionality, minification tool and many more.

 

3. WordPress SEO By Yoast

Yoast is one of the most popular SEO plug-in widely used by WordPress bloggers. It is a free plug-in that offers you almost all the features of a paid plug-in and it also creates XML sitemap.

 

4. WP Social SEO Booster

Social SEO Booster is also another widely used SEO plug-in by WordPress bloggers. It is used for social sharing of posts. As almost all search engines like Google treat social presence as one of the key factors when ranking websites for organic positions, thus WP Social SEO Booster has become need of WordPress Bloggers.

 

5. SEO Presser

A very powerful SEO plug-in that guides you and come with a built-in keyword research tool that assists in finding long tail keywords. It helps you in achieving better results in search engines.

 

6. SEO Friendly Images

Properly optimized images can also bring quality traffic from search engines. Poorly optimized images can even drop ranking of your website which is why this plug-in optimizes the images via proper insertion of ALT and TITLE attributes.

 

7. Rankie

This is not a proper SEO plug-in, it’s used for rank checking of websites and helps you to track and to some extent improve overall search engine exposure.

 

8. Scribe SEO

Scribe is also a SEO plug-in that makes it easy to conduct in-depth research that helps content writers and content producers in generating unique content.

 

9. SEO By Squirrly

This plug-in assist you in generating content that is human and search engine bot friendly. It provides you SEO related stats, weekly SEO audits etc.

 

10. Remove Query Strings

Sometimes CSS and JavaScript resources with special characters such as “?” or “&” in the URL may cause it to not be cached by certain proxy servers. This plug-in assists you in removing query strings and improve overall loading speed.

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5 Free Tools for Marketing of Your Business

Posted on June 1, 2016 by John Sander

As a business owner, you want to market your business without breaking the bank. In fact, few small business owners don’t have enough budgets to spend on marketing. That’s okay if you don’t have marketing budget, there are plenty of free tools for attracting targeted customers online. To help business owners, I’ve put together a list of five free online marketing tools that everyone can use.

5 Free Tools for Marketing of Your Business

1. EzineArticles

EzineArticles is the top ranked article submission directory; you can write a high-quality blog post and post it on EzineArticles.com. Many email newsletter publishers visit this website for fresh content to mail out and may be it’s your article in their next newsletter. These email newsletter publishers often have large email lists, so if your article is included your content could be seen by a large number of audiences. You can also generate back links to your website by including a resource box at the end of your article.

 

2. Online directories

In old times, phonebooks were used for searching business information. Now, people turn to search engines and local business directories for answers. You need to make sure that your business is “findable” online. To make you business “findable” online, list your business in top online directories. Merchant Circle, Yellow Pages, and Super Pages are great places to start.

 

3. Google My Business

If you haven’t listed your business at Google My Business, it’s time to list it now. It’s just like an online directory, but it has more features. You can set up a business profile page, add business location, store hours, photos and contact information. When someone searches for your business on Google, they’ll your business ad in the right column of Google search results. You can also integrate your business with G+ page for sharing updates regarding your business. Customers can also leave and read reviews.

 

4. Local calendar of events

Participate and present your business in the local community events. Visit the websites of your local newspapers and TV stations. You can visit the community website and submit the details through an online form for listing your event to a regional calendar.

 

5. Your company blog

One of the best strategies to gain free publicity and potential traffic is to invest time in a company blog. By writing informative articles, you’ll start gaining attention of industry leaders. You can also share your content via email and social media.

“The more help you can offer people, the more trust you’ll build.”

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