Tag Archives: flyer designing

Flyers Have The Power To Take Off Your Business

Posted on May 11, 2016 by John Sander

Printed flyers are one of the most effective and affordable type of marketing materials. Flexible and versatile, a well-planned flyer marketing campaign can really boost your business, increase brand awareness and generate more sales. Flyers marketing campaign can be used along with your online marketing as flyers achieve great results. At KoolDesignMaker, we design and print flyers for our customers who want to promote their product and for increasing traffic to their websites. But before launching flyer marketing campaign, we must understand how to use flyers effectively.

flyers printing

Use Of Flyers

Printed flyers help to promote your business, services and products. Your printed flyers can be:

  • Delivered door-to-door
  • Distributed in store
  • Displayed in retail outlets
  • Displayed at events and conferences
  • Included as inserts in newspapers and other publications
  • Displayed and distributed in bars and clubs

Flyers Are Cost Effective

Whether printed single sided or dual sided, cost of flyers is low, making them cheapest marketing plan for businesses of any size. But that doesn’t mean that every type of flyer printing is cheap. Flyers with vibrant colors and high quality paper are costly. But there is no limit for printing, you can online order any quantity. That’s great for you economically.

Sizes Of Flyers

There are different sizes of flyers starting from 3.5″ x 8.5″ to 11″ x 25.5″. KoolDesignMaker designs and prints flyers and leaflets in nine different sizes, so visit our website to find which size suits you best.

Easy To Produce

Flyers are easy to produce with less planning and set up than multi-page booklets and brochures. And if you’re new to preparing design work for print, we make it even easier for you, with our online portfolio that guides and helps you to get your design work just right.

As well as selecting the size and style of your printed flyers, you can pick from a huge range of paper weights and finishes. We offer flyer printing print on gloss, silk and premium uncoated papers. Depending on your paper selected by you, we’ll print on weights from 115gsm to 350gsm and there are options for gloss and matt lamination.

Whatever your business you want to promote, and however small or large your business, flyers are a great way to promote your products, brand, and services. For more information or quotes, visit www.kooldesignmaker.com or contact our team of experts today at 1-888-786-7861.

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3 Marketing Ideas for Restaurants

Posted on April 14, 2016 by John Sander

The competition among restaurants is high, so it may be the perfect time to dust off your old restaurant marketing strategies and take a closer look at current trends of successful restaurant chains. An OPEN sign with neon red glowing lights in the front window of a restaurant has become an old fashion.

We are here to let you know some effective and proven marketing plans that have worked in past for restaurants. Restaurant marketing isn’t that easy now as it was in the past. It has become critical for restaurants to build a strong online presence.

The use of yellow pages for restaurants marketing is an old technique now. Customers have moved to the search engine and consumer review sites to find the best local restaurants. They want to read consumer reviews and the restaurant menu; restaurants with a strong online presence are preferred.

3 Marketing Ideas for Restaurants

As a restaurant owner or manager, you should adopt both online and offline marketing methods for success in business. In this blog post I’m writing about offline marketing ideas for restaurants, the next article will be on online marketing ideas for restaurants.

Promotion through Flyers

Using flyers is a cost effective restaurant marketing idea. Hire some part time employees for distribution of flyers at different events and in door to door campaign. The flyer must have promos, specials, discounts and offers available at your restaurant. It must be concise and to the point, having a catchy tagline, visible call-to-action and good graphics that speak about the delicious food you offer. Remember, never add text in paragraphs on a flyer, use bullet points for describing the benefits.

Read my previous article on “5 Tips for Designing a Coffee Shop Flyer”

Serve Specials On Doorknobs

Use attractive door hangers to catch the eye of the visitors as they walk into your restaurant. The first thing your customers look at and touch is the doorknob, customers will definitely notice specials hanged on them. You can also display door hangers at departmental stores and retail shops (seek permission), this will result in greater exposure for your restaurant.

Use of foodie images put a positive impact on a customer’s mind and do not forget to insert your contact details. This is a cost effective marketing strategy that results in more exposure to your restaurant.

Restaurant Menus

Designing a menu and other print items is a tricky task for any restaurant. So the best way is to hire a professional restaurant menu designer company for all the design works. Always send an extra menu in all “Take Away” and “Home Delivery” orders. This will result in more orders from the same customer in future.

I hope these three offline restaurant promotion ideas help you along the way. If you’d like our assistance with Web Design, Graphic Design, Door hangers Design, Flyers Design, Vinyl Banners Design, SEO or Printing Services, get in touch with us today. Call us now at 1-888-786-7861 or Visit www.kooldesignmaker.com.

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5 Tips for Designing a Coffee Shop Flyer

Posted on April 12, 2016 by John Sander

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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