Your logo is an important aspect of your brand, but it is often underestimated. Your logo helps to increase brand awareness and helps convey the right message, as well as contact the target audience.
So how much does a great logo design cost?
Before you get an answer, we need more details. Each business is different and has different goals and needs, which means that the project will differ from business to business.
Thus, the best way to find out the cost of logo design is to get a quote.
It is important to understand that a cheap logo can not only damage the image of your brand, but also attract the wrong audience. In this post we will talk about the impact of a cheap logo on your business and why it is worth investing in a professional logo design.
Logo Design Options
Can you use the online logo maker or the freelance market to design your logo?
Yes! you could. But the end result will not be the same as hiring a professional who takes the time to understand the essence of your brand and your business goals.
Free VS Cheap logo design
Nowadays it is easy to get a free or cheap logo design. From websites that sell ready-made logo templates or allow you to create your own logos from free templates, to freelancers trading floors where you can hire someone to design your logo for less than $ 10, there are many options.
When the price is low, it is not surprising that these options are very attractive, especially if you have a limited budget. However, a cheap logo design carries its own disadvantages and risks, which in the end can cost you more.
Disadvantages of Cheap Logo Design
If you decide to go this route, there are several drawbacks to remember:
- Your logo will not be unique to your brand, and therefore it will not be able to convey the right message or bring it in line with the values of your brand.
- The person developing your logo may not have enough information or take the time to get to know your business, so the logo may not accurately reflect your company.
- You run the risk of having the same logo as another company, small business or brand.
- Often you will not be able to register your logo because of the possibility that someone else is using the same template and will first apply for a trademark.
- A cheap logo will not stand the test of time, as it often follows the “design trends” that come and go. In short, by choosing one of the cheap or free logo design options, you will pay for a new logo whenever a new trend appears. This may ultimately cost you more than paying a professional to design a logo that remains memorable and unique, regardless of design trends.
Whom to choose?
Simple answer to the above question is find an experienced professional or a best logo design company, because of many reasons. Consider the following for a moment:
- Experienced professional know the best practices in graphic design, especially when it comes to logo design standards.
- Expert logo designer will conduct in-depth industry research to understand not only your business, but also to see what your competitors are doing so that they can develop what sets you apart.
- You will get access to the source files.
- You have options to look at their portfolio and work to understand their level of design skills.
Cheap or professional logo design?
As mentioned earlier, cheap logo design often includes websites selling off-the-shelf logo templates or online software that uses common logo elements. An alternative to these websites is freelance market filled with freelancers of various skill levels.
Inexpensive freelancers, on the other hand, will rarely have the necessary skills to create a great logo.
The main reason why the professional logo design stands out because the designer will follow real design process, because of many years of experience and knowledge in the field of design.
Professional logo design includes the following:
- An in-depth study of your brand / business / company that will helps to get to know your business and brand.
- Research related to your industry and competitors that focus on the history and successful development of logos, as well as current styles and trends associated with a brief description of the project.
- Well thought-out suitable design concepts based on research and summary.
- The process of choosing the color that will accompany your logo design.
- Corporate identity guide so you know exactly how to use your logo and logo options.
- A comprehensive brand that helps you connect with your audience and distinguish yourself from others in your industry.
Kool Design Maker have worked with all kinds of enterprises, organizations and churches to help them create a catchy logo and a comprehensive brand identity for their businesses.
Our 15 years of industry experience tells us that no project is the same and every client is different. The designer cannot give an accurate quote until a short description of the project is made, and this happens only after a conversation.
We have created brands for business and entrepreneurs for more than fifteen years. Different customers have different needs. Some clients already have logos but they need a logo redesign services in order to boost sales. The question of the true cost of a great logo design is not so easy to answer. In fact, there is no single answer, because the final cost depends on the scale of the project itself.
