It is true that redesigning of logo can really vitalize your business because of the fact that any logo can serve you for a particular time and then it start getting obsolete and start harming your corporate image rather then make it strengthen. Why this is so? The simple answer of this question is that, because of ever changing technological environment, diversification of consumer thinking and awareness of consumer which is increased ever day. Today’s consumer is far much aware of new technologies and trends then they are 20 years ago due to this fact logo redesigning become one of the essential.
According to me 20 years are very long period of time it is essential for any business owner to redesign their logo within 10 years because now it takes few minutes for your consumer to change their preference and move to another good substitute of your product available in the market. Logo redesigning is become even more essential when:
• You are going for collaboration or merger
• You are introducing some new brand which is similar to your existing brand and you have a fear of canalization
• Some new unique competitive product introduced in market and consumer are rushing towards this product
• Some imitator companies trying to copy your brand and you have fear to lost your large amount of profit
• People love change so you use logo redesigning tactics for more penetrating in the market
• Sometimes it’s necessary because your competitors redesign their logo and you are still using the same and after redesigning it he is getting large sum of profits.
Logo redesigning is the most critical thing to do because you are already having a brand identity and now you are just want to refresh it rather than built it from scratch so it takes hell lots of expertise and experience. A professional logo designer knows that your consumer’s associations are develop with your logo through your product so the design it in such a way that it does not harm consumer’s feelings and association.