Tag Archives: animated gif banner design

Effective Ways to Build a Strong Brand Identity

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

logo design company

 

Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and logo design. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

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Types of Web Banner Ads Design

Web banners are normally used for advertisement and they are also a source of generating traffic on your web page. They also use to separates one page from another. Flash, static and animated GIF banner ads are the three types of website banner designs. There is lot of difference between these types which is given below.

Static Banner Ads:

Static banner ads are stationary in nature and no moving object is used in it they are simple, straight and less flashy. Static banner ads are ideal for small business enterprises when they need to create powerful impact by not using moving objects and extra animations. They are quite simple and cost effective in terms of online advertisements. By using catchy, bright and brilliant colors, static banner ads can cause the same impact as flash banner ads do in generating traffic on your website.

 

Animated GIF Ads:

Animated GIF ads are consisting upon graphical an image that moves for example moving icons, images, text, numbers etc. They made up in GIF format and work in a specified sequence. They are rapidly use in online advertisement. Animated GIF ads are really catchy, flashy and due to its ability of attracting more and more viewers on your website they are widely used by marketers.

 

Flash Banner Ads:

First flash ad in the history of banners ads are created by the Macromedia. Flash banner ads are the one step ahead of animated banners. It is in a multimedia file format. Flash banners ads are more attractive then static banner ads they are quite flashy and more eye catchy. They are more complex in technology to incorporate smooth sound, animation and interactive toll to generate more traffic on your web page and have more potential to grab viewer attention.. This is the basic difference between static, GIF and flash banner ads which we mentioned above.

 

 

At Kool Design Maker you find cost effective and compatible banner designing services at zenith of quality standard. These are the qualities which make Go designing preferred choice of both small and large enterprises. These are some key features of our services.

•    Professional designers with years of experience in creative unique static and flash banner designs.
•    Quality assurance
•    Innovative and eye catchy designs
•    Affordable prices
•    100% satisfaction
•    Unlimited changes
•    Highest quality customer service

These are some key feature which separates us from other designing companies in the market.

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