In my previous articles, I have written about branding, online marketing and printing ideas. In my today’s article, I’m writing about top SEO trends to follow 2016. Google keeps on changing the search ranking algorithms, so it’s very important for you to learn latest SEO trends for online presence. SEO is the most important thing in today’s world for increasing popularity and online presence of any business.
I’m writing about top 4 seo trends to follow in 2016, follow these points to improve your online presence this year:
Trend #1: Mobile Responsive Websites Will Be On Top
The number of Smartphone users is rapidly increasing. People now use Smartphones and tablets for browsing the internet. In fact, the latest stats show that mobile usage in the US is now higher than ever before. So it has become a necessity for all online business owners to have a mobile responsive website. In 2014, Google officially announced that they will treat website responsiveness as a ranking factor when showing organic search results. So for all online business owners and web designers, it is now essential to create mobile responsive websites.
Trend #2: Social Presence Will Help
Social Media is the main source of driving traffic to your website. Google treats social media websites authentic, social media websites have gained top positions in Google search results. Google has been taking an interest in “newsworthy” and rich content websites. Strong presence on famous social media websites, including LinkedIn, Facebook, Twitter and Google+ will help in improving SEO ranking.
Trend #3: Presence on Google Local Business
A few months ago, Google launched a feature to show local search results based on the keyword category and location of the user. This feature shows list of business against searched keyword for a specific keyword.
Check out some stats of previous year to know the benefits of ranking in local search results.
- Local searches lead 50% of mobile visitors to visit stores within a day.
- More than 60% consumers have used local information in ads.
- 50% mobile searches are conducted in hopes of finding local results.
Geo location of a user plays a key role in local search rankings. Moreover, voice search feature will add more advancement to this trend. Last Google Pigeon search engine update is a clear indication of how location will be a key factor in search results.
Trend #4: Long Content Will Rank Better
Google always likes websites having long content. While writing content for your website, you need to focus on quality of content and the number of words. Always write article having more than 500 words. When someone writes an article having 300 to 400 words, Google doesn’t treat that content as useful. This is the world of competition for organic search results, you need to submit rich content to Google otherwise your competitors will defeat you by providing more detailed content. A text-based article having helpful infographics, videos, animations and images will have more impact on search engine and traffic.