Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.
It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.
Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:
Logo Design
You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.
Color Scheme
Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.
Create a Fun Video
Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.
Greeting Cards
Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.
Catchy Taglines
Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.
Graphic Design of Marketing Material
Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.
Offer Free Home Delivery
During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.
Participate in Local Events
Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.
Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.
