Tag Archives: holidays cards designs printing

Rack Cards: An Effective Way of Advertisement

Posted on March 30, 2016 by John Sander

Rack cards play a very crucial role in product marketing. The main goal of a Rack card is to gain the attention of the customers while they are in queue for making transactions. Racks cards are majorly used in banks, schools, hotels, franchises of telecom companies and tourism related offices.

You might have seen rack cards at a bus station, placed there for promotion of various destinations. Travel agents place rack cards on their office tables for promoting different packages.

Design Tips for Rack Cards

While designing a rack card, always remember that is must compete with all other cards for catching viewer’s attention. These days, bold photos and catchy title are used for gaining attention of viewer. The design of top half portion of rack card is crucial, since the cards are placed in a metal or plastic rack and only the first half of card remains visible in a rack. So make the first half more attractive and catchy.

Use attractive and decent color scheme in the rack card design for making it view-able from a distance. Print a sample of your design and place it in a rack stand for having an idea how your rack card will look.

Add main headline, photo, contact information or call to action at the top of rack card. If you are designing dual sided rack card, you can include a list of products or services at the back side. If you are designing a rack card for a restaurant, consider adding a menu of special dishes on the back of the card.

In short, focus on the front side first half of rack card for the main idea and use remaining space for other required items.

Printing Tips for Rack Cards

Rack cards are cheap and effective sales tools for any type of business. Rack cards have two standard sizes: 4” x 9” and 3.5” x 8.5”. It is important to use one of these sizes since most card racks are built for these sizes of cards.

Selection of paper for rack cards also needs attention. You will also need to choose a paper stock, mostly glass, matte or uncoated cover paper is used for printing of rack cards. Many printers offer foil stamping to better catch the eye of the viewer and some offer gloss aqueous or UV coating for durability of rack cards.

When designing a custom rack card, also consider whether you want the cards shrink wrapped or whether you need rounded edges on the cards.

For a rack card design, it is very important to clearly deliver the main message at the top. Make it easy for readers to understand what action they are required to take. The rack card must leave a memory in viewer’s mind about your services for future use.

Market your Brand with Stationery Printing

Posted on March 24, 2016 by John Sander

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead design from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead design and printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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8 Ways to Market Your Brand with Seasonal Spirit

Posted on March 18, 2016 by John Sander

Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.

It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.

Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:

Logo Design

You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.

Color Scheme

Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.

Create a Fun Video

Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.

Greeting Cards

Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.

Catchy Taglines

Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.

Graphic Design of Marketing Material

Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.

Offer Free Home Delivery

During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.

Participate in Local Events

Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.

Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.

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5 Tips For Making A Good Business Card

Posted on March 15, 2016 by John Sander

If you want to deliver the right idea about you and your business, you need to have the right business cards. You need to get the right impression to accurately deliver the professional approach of your work.

If you want to create a reliable business image, you need to present a quality business card to people.

1. Paper Type

The paper used in Business Card Printing can make a huge difference in how your card is observed. Thick 600gsm paper is used for impressive business cards printing. Using good printing paper shows your clients and customers that you are running a professional business and willing to invest in getting positive leads and higher quality products. Spot UV finishing, foil blocking and embossing can add style, sophistication and impressive look to your business cards.

2. Business Name

Your business name should be the main focus point in the business card, along with the logo of your business if you have one (if you don’t, Visit Us). Brand awareness should be the main focus for success of the business; you’ll need to make sure that people know who you are and what you do.

3. Abbreviate Business Name

Use right spelling and abbreviation of business name, make it simple for people to understand the name of your business. Don’t assume that people can easily understand what you do from your business name. Having a company name like, “Kool Design Maker” is probably quite straight and easy to understand. You should include 2-3 short bullet points about the services you offer or list some of your products.

4. Create Space

Never complete area of the card with text and other contact info, try to use a minimum area of the card. More space makes business card look attractive and decent. The keep it simple design methodology is best when it comes to small spaces.

5. Use Contrast

Use only one or two colors for the text on your business cards to give them a sophisticated and modern look. Try to use the same color combination throughout your marketing (website, stationery, leaflets) to create a professional image of your brand.

Keep in mind above mentioned 5 tips for making a good business card. If you have any project of graphic design or printing, contact us at www.kooldesignmaker.com.

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The Lost Charm Of Holidays Cards

Posted on December 12, 2012 by John Sander

Everybody loves to have a free day after working so hard for the entire week and that one free day is Sunday usually. As soon the work time ends on Saturday, people start making plans for Saturday night because they know that they can have fun the whole night if they want as they got a free day the next day. Then after getting late on Sundays people mostly like to try several different things which they are not able to do due to their tough routine of the week. Now imagine having such a free day besides Sunday within the week. You would be able to come up with an imagination if you have ever heard of holidays.

Kids, teens and adults all wait for these holidays every year. For kids and teens there are public holidays and as well as summer and winter holidays. But unfortunately for most of the adults there are only public holidays. Well, no matter what your age is, you should be able to enjoy these holidays to the fullest. There used to be a time when holidays cards were lot in fashion. People used to like sharing these holidays’ cards with their friends, family members and relatives but only on a holy occasion like Christmas and Thanksgiving.

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