Category Archives: Marketing

Market your Brand with Stationery Printing

Posted on March 24, 2016 by John Sander

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Print Shop-Stationery Printing

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead design from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead design and printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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Custom Flyer Printing Services: Online Flyers vs Print Flyers

Posted on March 22, 2016 by John Sander

Flyer printing is a large expense for establishment of retail businesses but helps in generating abundant revenue. There are two major types of flyer: Online Flyers and Print Flyers.

flyers design

Online Flyers

Online flyers are useful for researching goods or services on the internet: When someone is surfing the Internet in search of a particular item, digital flyers help a lot. Therefore, most of the internet users read online flyers. Some online flyers or magazines even have useful hyperlinks to product reviews.

But sometime online flyers can be annoying when you’re not interested in the service or product: If I’m not in the product advertised on online flyer, I’ll delete the online flyer without even clicking it.

Print Flyers

Print flyers more useful than online flyers, as they are hard to dismiss. Print flyers are majorly used in the local community newspaper. People give them a little more time than online flyers, and the lead generation rate from print flyers is higher than online flyers.

Smartphones have small screens, so reading online flyers is difficult. I’ll talk about myself, If I’m not in front of my PC, there’s no chance that I’ll look at a online flyer. Large screen of Smartphone and fast browser speed browser can make viewing an online flyer pleasurable. Personally, I like printed flyer because I can glance at it, and pick it up later. Notebook computers and Tablets are changing the trend and online flyers are in a state of competition with printer flyers.

Online flyers are considered as an eco-friendly alternative to paper printed flyers. Printing and distributing paper flyers are expensive. They can be used for targeted clients more precisely; reducing printing costs; and pairing print flyers with online media.

Kool Design Maker is the expert print shop in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW to get custom designed flyers or other printing material for your business.

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8 Ways to Market Your Brand with Seasonal Spirit

Posted on March 18, 2016 by John Sander

Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.

Brand-Consultancy

It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.

Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:

Logo Design

You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.

Color Scheme

Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.

Create a Fun Video

Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.

Greeting Cards

Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.

Catchy Taglines

Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.

Graphic Design of Marketing Material

Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.

Offer Free Home Delivery

During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.

Participate in Local Events

Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.

Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.

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What Kind of Web Hosting Will be Perfect for You

Posted on March 11, 2016 by John Sander

If you want to run an online business smoothly and effectively, you need to get reliable hosting for your website. For a successful online business, getting good web hosting service is also important along with having an attractive logo design and web design.

Selecting the best web host requires a lot of research, since there are many options available in the market. Several factors need to be evaluated before making a final decision. It’s important to completely  understand the nature of the website, expected traffic and the available budget.

logo design web-hosting

There are following four types of hosting options available:

  • Free Hosting
  • Shared Hosting
  • Collocated Hosting
  • Dedicated Hosting

Free Hosting

Different companies offer free hosting plan for the first year, but in the world of free hosting, the connection can be slow, websites remain down most of the times and unwanted advertisements are added to your website. If you want to work professionally then I’ll suggest you to avoid free hosting plans. Free hosting is good only if you want to create a website for fun.

Shared Hosting

Shared hosting means that the bandwidth will be divided with other users on that server. This involves sharing of all of the software applications and the physical server. In some cases, shared hosting is affordable because the actual cost to operate a hosting server is divided between multiple users. If you want to place huge data on a website and you are expecting high traffic, then shared hosting will be not perfect for you.

Collocated Hosting

Collocated hosting means business owners purchase their own server that is placed within the facilities of the web hosting company. One major benefit of collocated hosting is that business owners are able to install applications and scripts as needed. Business owners are completely responsible for the server.

Dedicated Hosting

Dedicated hosting means the companies will have the server all to themselves and dedicated for their website. This gives them faster performance because all the resources of the server are dedicated for their website. Dedicated hosting is best for big companies because it is more expensive than all other plans.

What Do You Need to Know?

You must have complete knowledge of requirements before making the final decision for purchasing a web hosting service. Basically, you need to focus on following questions before making any decisions:

What type of website needs to be designed?

Will the website need special software?

Are Windows applications needed?

How much space will be required?

What is the desired amount of traffic?

Furthermore, it’s very important to know the reliability of the web host chosen. A website that remains down will lose a lot of potential customers and  visitors will become frustrated if they constantly find your website in not responding state.

For business owners that are new to the Web World, I’ll suggest them to start with a reputable shared hosting from a reputable company. It will be easy for them to maintain and it’s affordable also. Additionally, upgrading to a VPS or dedicated server is always a possibility is needed.

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Importance Of Social Media To Increase Website Traffic

Posted on January 27, 2015 by John Sander

You can increase website traffic by the help of social media, when we said something like that it means we really mean it. Social media really helps you to boost your connectivity with new clients and increase your website traffic in days. All you need to do is to use social media wisely. Sometime resources are standing in front of us and really don’t know how to use it but when you learn the trick you really going to stand out in the market. Same is the case of social media if you know how to use it, when to use it you can really create a difference.

Now the question is how to use social media more effectively? So first thing first do

Social Media Mapping:

According to your business needs and requirements choose the best social media networks. Like for some business facbook is the most appropriate network but for some it’s not. So pick up really wisely. You can pick social media according to your customer bio geographic, their needs, likes dislikes and according to their age.

Get a Wire:

After selecting social media you need to add your website on these networks and make your website visible. When you connect your website to social media it makes easy for you to update your upcoming services, Packages and promotions on your social media.

Meaningful Content:

You must have meaningful content for your website. Keep your website up to date. It’s better that you have blogs so that you can update content on daily basis and just make sure that you have buffer of good words to explain and promote your product and services online. Content, tagging, tag lines they all help you to bring more traffic on your website.

These all activities can help you to increase more traffic on your website, attract more clients and potential customer which in turn help you to get more profits. Social media promotions are considered as most appropriate, direct and cost effective mean for increase online traffic.

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Remember Your Customers on Christmas

Posted on December 24, 2014 by John Sander

We are just 2 days far from Christmas and everyone is getting ready to celebrate this big occasion. Holidays have been started and families are planning to make their Christmas memorable. On these kinds of big occasions everyone tries to send best wishes to his friends, family members, colleagues, classmates and relatives. If we talk about business, nowadays businesses are almost shut down but smart business owners and marketing experts are still working, you know why? Because they are busy to send wishes to their customers. They don’t forget their customers on these kinds of big occasions because they know that that little thing will help them to earn good will for their business. There are lots of ways to show your care for them on this Christmas.

Send Them Postcards:

Christmas postcard could be a good option to wish your customers and tell them that you remember them on all important occasions. A well designed Christmas postcard can say thousands of words to your customers. In this way you can get benefits of branding and marketing of your business, services and products. You can make your Christmas postcard multi-functional but only professional graphics designers can add this element in a post card like Kool Design Maker.

Email Templates:

Email marketing is the one the best, fast and easy source of marketing in which you can reach to millions of people just in one click. On Christmas you should wish Christmas to your customers with a well designed email template. If you are running an eCommerce business then you can offer special discount deals to them, in this way you can boost your sale in short time.

Mobile SMS:

Nowadays mobile marketing method is hot favorite because of its high open rate. In this method of marketing SMS sender has great opportunity to get good response because everyone check his/her text message alerts. When you send Christmas wishes to your customers on their text message inbox definitely they will appreciate this effort and that thing will help you to increase your business good will.

So you should start send wishing to your customers right now because it’s right time to cash this big event.

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Increase Your Reviews and Get Better Position in Local Searches

Posted on December 17, 2014 by John Sander

Every business owner wants his website on top in search engine results and for this purpose he invests lots of money and time on different methods, tricks and ways. Some people hire experts for this purpose and other pay money to some professional companies for this job. We know that there are 106 ranking factors when we talk about websites’ ranking in search engines. In November we discusses about the importance of local searches in online business, in this article we discussed that why we should Focus on Local Market First in Online Business. For now we are going to talk about local searches and out of these 106 factors we are going to discuss about customers’ reviews on different website, especially Google Plus, Yelp, foursquare, OpenTable, Citysearche and many more. When we talk about websites’ ranking in local searches there are lots of factors and from all these factors the most important but most neglected factor is business reviews by customers. Every business owner should give importance to this factor because it is very powerful tool to get more business from local market and smart marketers know that how much effective business reviews are, therefore they give lots of importance to them. Now the question is How to Increase Business Reviews?

Educate Your Customers About It:

First of all you need to educate your customers about reviews that what it is? Yes you can educate your customer by informative ads, good content on your website and by designing banner and brochures ads.  How it works? And how important it is for your business? Before educate your customers you need to know about reviews’ importance and functionalities. There are lots of businessmen who don’t have even basic idea about reviews and their effectiveness.

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Get Long Lasting Marketing Benefits from Sticker Design

Posted on December 10, 2014 by John Sander

There are lots of marketing methods and different people are using different ways of advertising and marketing according to their business needs. Here we are going to talk about the most important and effective promotional marketing method “Sticker”. I personally know many business owners and marketing experts who are using almost every method of marketing including paid methods but neglecting this keen tool of advertising. May be they think that it is small and not useful in this digital era where we are using online marketing tools but that perception is totally wrong, a sticker can give you long lasting business benefits in very affordable price. But it is not as easy as people think, if you want to get its long lasing benefits you have to be very conscious about its design, printing and distribution. Stickers are not just for kids now, smart marketers really love them especially when we talk about business promotion in local market. Here we are going to discuss about three major steps while doing marketing via stickers which are these

Designing:

First of all the most important thing is sticker designing because your design will speak for you’re in your absence therefore it has great importance. If you are not expert in designing tools then you should not try it by your own, definitely you should hire professional sticker designers because designing a perfect sticker is an art. You have to keep in mind lots of things in your design like, your logo, your contact information, your business slogan, your brand name, product you are focusing and other lots of important aspect. Only professional graphics designers can understand these things and they can deliver you best design which can meet your requirements. When we talk about designing these things are very important

Size
Color
Images
Text
Contact Information

When we talk about size it depends on your needs, you can get customized size according to your needs. Images, text and colors’ selection depends on graphics designers, if a designer is professional and talented enough definitely you will get best and if you are going to hire some unprofessional and inexperienced graphics designers for your sticker definitely you are going to waste your time and money. So never compromise on selection a best sticker designing company like Kool Design Maker.

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Special Occasions Bring Special Business Opportunities

Posted on December 9, 2014 by John Sander

We love special occasions because we want to celebrate these occasions with our family, friends and colleagues, that celebration brings fun and happiness. Usually schools’ and collages’ students think about holidays on these special occasions like Easter, Memorial Day, Labor Day, Thanksgiving Day Black Friday and Christmas but business man and smart marketers always think different. Marketers know that these days bring new opportunities of business growth therefore they always offer discount deals, special offers, 15% off, 30% off on different products. All these ways of marketing are just to increase their sale and spread awareness about their brands’ names. Every business man can’t get benefits from these days because it is an art to grab customers’ attention. Here we are going to share some important and effective tips which are very helpful in marketing on special occasions.

Perfect Timing:

Time is money therefore perfect timing is very important, if you want to offer discount deals on Christmas then its right time to start campaign about it because Christmas is the big occasion and you need to work on it 15/20 days before then you can go viral and you will get good response. If you start marketing about it just 2 days before you will be loser so before Christmas you need to tell people about your discount offers. If you want to offer special deals on other small occasions like thanksgiving or Black Friday you can start it before 3/7 days. So never forget about right time to start, it is the key of success.

Select Your Best Products to Offer:

When you are going to offer a discount deal or special package to your customers, you need to select those products which are best and you can supply them easily. What if you are going to offer a particular product which has some flaws and you have short supply? Definitely that offer will ruin your whole business because you are just wasting your time and you are trying to sale crap. So always keep in mind while starting a marketing campaign on special occasions that you should offer best in low rates with unlimited supply.

Make Your Discount Deal Attractive:

Making discount deal is not as easy as people think, it is an art and if you have strong grip on that art you can boost your business easily. When you are going to make a discount deal or offer you should add multiple products in it and make a package of products with different stuff but remember one thing that add those products in your offer which have good demands. That thing can attract viewers and they will love to buy. One thing more is important while making special offers that your offer should make sense I mean if a product’s price is $100 and you are offering it on $10, it doesn’t make any sense and viewers will think you are just trying to get their “cheap” attention. So make it attractive but with realistic approach.

Show Sample Work/Products:

When you are offering a package about different products you should show these products in your ads, brochure, poster or any other way you are using for marketing and advertising. If your business is related to smart phones you should show its image in your ads with different angles and if your business is related to graphics like Kool Design Maker then you need to show your best work in your discount deals. In this way you can attract viewers and tell them about your perfection of work and quality of your products.

Christmas is coming and every marketer and business owner is thinking about special offers to increase his sale. Hopefully these points and tips will help you to boost your sale on that special occasion. At KoolDesignMaker.com we are going to offer 15% off on our all products, so get your discount offer now with perfection and quality of work.

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Forget About Online Marketing and Use These Mediums

Posted on November 19, 2014 by John Sander

Business is all about marketing and advertising, without doing effective marketing we can’t grab customers’ therefore different marketers and business owners use different mediums of marketing and advertising. Usually we use online marketing methods like email marketing, SEO, social media marketing, banner ads, email newsletters but when we talk about potential marketing in local business market there are different ways which are very effective and helpful to get good figure of traffic as well as business. Here we are going to talk about these mediums of marketing except online marketing methods. If you are tired with online marketing methods and you are not getting enough from them. You just need to forget about them and use these mediums of marketing which are these;

Door Hangers:

When we talk about local business marketing door hanger is very effective way of advertising and it is very helpful to increase business leads in short time. Most important benefit of door hanger is that you will get calls or quires only from potential customers because only those people will contact you who are interested in your products or services. If you are running a restaurant, saloon or book store in your area and you want to target a particular city or town then door hanger is the best choice because when you hang your door hanger on people’s door definitely they will read it carefully and if they are interested they will call you and if they are not definitely they will remember you whenever they need services or products related to your business. Keep in mind while choosing door hanger designers that only professional and experienced designers can design such attractive door hangers which can grab viewers’ attention. So always hire professionals to increase your call of action in your door hangers.

Pamphlets:

A pamphlet is an unbound booklet, it may consist of a single sheet of paper that is printed on both sides and single side, and it depends on your needs. Some people mix them with brochures but these are different. It is the part of hand to hand marketing in which you spread your printed stuff to people just to tell them about your brand, product, services, business, event or some discount offers. Different people use them in different ways, some use them for religious purpose and other use them for propaganda but it is up to you that how you use them. Pamphlet has power insist to read the person who is holding it. It doesn’t matter he/she is going to buy something from you or not, but you can leave a mark on his/her mind and it will happen only when your pamphlet has eye-catchy text and discount offers. So if you want to cash the power of pamphlet marketing you need to hire professional pamphlet designers for this purpose.

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