How To Boost Search Engine Ranking Of A New Website

Posted on May 4, 2016 by John Sander

Everyone wants to see his website in top search results but it is not one day job to rank your website in search engines. Google is a search expert that answers all your questions in a single click. Using different algorithms Google decides which web pages should appear on the first page of web results.

Ranking a new website is a tough job, but by following Google’s instructions a new website can improve its traffic and ranking.

How To Boost Search Engine Ranking Of A New Website

You need to follow 7 effective tips given below:

Website Loads Fast

Slow loading websites draw negative effects. According to a survey report, 47% of visitors expect a web page to load in less than 3 seconds. So, make sure that your website loads fast.

You can find built-in themes for website design, these themes load super-fast as the developers have used smart coding. Another way is to hire a professional web design company for improving load speed of your website.

Blog Content

One of the best SEO approach is to provide regularly updated relevant content for a website. Having a blog with unique content can definitely be helpful in achieving high ranking in Google’s search results.

Google recommends fresh and unique content that people find informative. So, updating your website blog on regular basis with the relevant content can ensure a higher ranking.

Mobile Responsive

In this world, most of the users prefer to surf internet using smartphones or tablets. So, it is necessary to develop a mobile responsive website so that the visitors can access information on the go.

Google launched the mobile search algorithm on April 21, 2015. According to this algorithm, the mobile responsive website is more likely to reach a better rank in Google. You can use a very helpful tool called Mobile-Friendly Test tool by Google, to check if a website is mobile friendly or not.

Keywords Selection

Keyword selection is the basic most important factor for any SEO project. It is very difficult to rank a high competitive keyword, so the best way is to work on less competitive keywords. Selecting the right keyword helps to achieve high traffic and helps in bringing better rankings for website.

Google Keywords Planner is the best tool that helps in selection of targeted keywords.

Keyword Optimization

Meta Tags

The organic search results and browser tabs show the title of your web page. Always add your targeted keywords in the Meta Title, Description and keywords. Try to write unique and descriptive title for each page of your website.

Optimizing URL

Having targeted keywords in the URL’s is the best approach. For blogs, you can customize the URL of each and every post you publish. Optimize your URL in a way that you do not get penalized by the search engines and never use your keyword twice in a URL.

HTML Tags

HTML header tags help in improving the search engine ranking for your website. The most important HTML tag is H1 tag that should be used only once for a webpage and specify the content of your page. H2, H3, H4, H5 and H6 are sub heading tags and less important than H1.

Search engines emphasizes upon H1 tags over other headings and if used correctly along with other SEO techniques can yield the best results and improve your Search engine ranking.

Image alt tags:

The image file names and alternative tags should contain keywords, so that search engines can identify your content. Providing alternative text tags to images not only informs the search engine about your page but also makes it accessible to the user.

Build Quality Backlinks

The most important factor for higher ranking is gaining quality backlinks to your website. Backlinks helps to determine the popularity of your website. Google, gives more considerations to websites with decent number of quality backlinks.

Social Media Presence

A high amount of traffic can be drawn from social media platforms. It is very necessary to create social friendly and informative blog posts with attractive images to draw user’s attention towards your website. Having active Facebook, Google+, LinkedIn, Twitter, Pinterest profiles will have a positive impact on drawing huge traffic to you.

Conclusion

Using above mentioned SEO methods you can rank a new website. If you are unable to rank your website, Contact us at 1-888-786-7861 or visit www.kooldesignmaker.com for our services.

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Learn From Your Competitors About Website Design

Posted on May 2, 2016 by John Sander

Your competitors can teach you a few things about online marketing and web design. Your competitor’s online marketing strategies and website design will make you understand what standards and expectations you are working with.

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Take a closer look at following 8 tips when looking for insight from a website of a competitor.

  1. First Impression Of The Website

First impression of the website plays the main role in online selling. The design and functionality of a website are crucial in making a memorable first impression. What does the visitor see first when land on your website? Is the website customer engaging? Is the call to action used properly? What types of offers and packages are highlighted on their front-page? Get the ideas from their websites and then decide on the elements that are working fine and the ones that need improvements on your website.

  1. Mobile Responsive Website

If your competitor has a mobile responsive website, it is a sign that your competitor is up to date with latest trends. Mobile responsive websites have become a need for generating more sales from online visitors. Statistics show that customers are now surfing the internet on mobile devices and tablets. Take a deep analysis of your competitors’ websites and see how they are working with the latest trends. If they are not up-to-date, think of it as a competitive advantage.

  1. Easy To Navigate Website

Deeply examine competitor’s website and see if their navigation method is simple or complex. How many clicks are required by a visitor to acquire desired information? If visitors can easily find out what they are looking for, they are more likely to stay on the website for longer periods. The less number of clicks, the better it is.

  1. Blog

Blog is an easy way to deliver information to the visitors without interrupting them. Visitors are interested in reading the articles which are solutions of technical issues. Choose the customers engaging topics and think of writing a few posts on the same topic.

  1. Targeted Keywords

Check the organic search results against your targeted keywords into a search engine. If your competitor’s website is at top search results, they will have the understanding into which keywords have the highest searches and lowest competition. Examine the URLs structure, headings, content, image tags, and descriptions. Select the keywords that are relevant to your audience.

  1. Use Of Graphics

The use of the attractive and creative images on your website is very important. Services and products with only text look dull, images help them look attractive. Today, web-page users examine graphics, and they share them.

  1. Social Media Accounts

These days strong social presence helps a lot in online marketing. Website owners use social buttons at the header or footer of website for promotion of social pages. Check if your competitor is working on active social media accounts and try to understand their social media marketing strategy.

  1. Items Missing From Your Website

Check out the services and packages that your competitors offer on their websites. Do they offer free for download guides or any other stuff? Your competitor’s website and social media activities tell you a lot about their strategies. Compare yourself with them and try to include all missing items into your website.

If you are a business owner and want to compete with your rivals, Kool Design Maker is the perfect shop for you. We offer low price static website design and graphics design services. Call us now at 1-888-786-7861 to discuss your online business plans.

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3 Marketing Ideas for Restaurants

Posted on April 14, 2016 by John Sander

The competition among restaurants is high, so it may be the perfect time to dust off your old restaurant marketing strategies and take a closer look at current trends of successful restaurant chains. An OPEN sign with neon red glowing lights in the front window of a restaurant has become an old fashion.

We are here to let you know some effective and proven marketing plans that have worked in past for restaurants. Restaurant marketing isn’t that easy now as it was in the past. It has become critical for restaurants to build a strong online presence.

The use of yellow pages for restaurants marketing is an old technique now. Customers have moved to the search engine and consumer review sites to find the best local restaurants. They want to read consumer reviews and the restaurant menu; restaurants with a strong online presence are preferred.

3 Marketing Ideas for Restaurants

As a restaurant owner or manager, you should adopt both online and offline marketing methods for success in business. In this blog post I’m writing about offline marketing ideas for restaurants, the next article will be on online marketing ideas for restaurants.

Promotion through Flyers

Using flyers is a cost effective restaurant marketing idea. Hire some part time employees for distribution of flyers at different events and in door to door campaign. The flyer must have promos, specials, discounts and offers available at your restaurant. It must be concise and to the point, having a catchy tagline, visible call-to-action and good graphics that speak about the delicious food you offer. Remember, never add text in paragraphs on a flyer, use bullet points for describing the benefits.

Read my previous article on “5 Tips for Designing a Coffee Shop Flyer”

Serve Specials On Doorknobs

Use attractive door hangers to catch the eye of the visitors as they walk into your restaurant. The first thing your customers look at and touch is the doorknob, customers will definitely notice specials hanged on them. You can also display door hangers at departmental stores and retail shops (seek permission), this will result in greater exposure for your restaurant.

Use of foodie images put a positive impact on a customer’s mind and do not forget to insert your contact details. This is a cost effective marketing strategy that results in more exposure to your restaurant.

Restaurant Menus

Designing a menu and other print items is a tricky task for any restaurant. So the best way is to hire a professional restaurant menu designer company for all the design works. Always send an extra menu in all “Take Away” and “Home Delivery” orders. This will result in more orders from the same customer in future.

I hope these three offline restaurant promotion ideas help you along the way. If you’d like our assistance with Web Design, Graphic Design, Door hangers Design, Flyers Design, Vinyl Banners Design, SEO or Printing Services, get in touch with us today. Call us now at 1-888-786-7861 or Visit www.kooldesignmaker.com.

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5 Tips for Designing a Coffee Shop Flyer

Posted on April 12, 2016 by John Sander

Now a days, print material has become an essential part for marketing of any business. In 2015, printing industry reported a 4.5% rise in the use of printed items for marketing campaigns of coffee shops. The marketing industry is now adopting an effective way of combining online channels and print items to create a successful campaign.

Whether you are using print for in-store promotional materials, using for direct mail or handing out leaflets on the high street, the print items have become the backbone of business advertising. Advertisement using print material is cheaper than online media advertisement.

Many small business owners cannot afford online advertisement for their businesses, for them print items is the best solution for interacting with the audience. Flyers are very useful and have been used by many companies and individuals for product promotion. They are also called leaflets and the information is printed on one side of paper. The basic purpose of flyers is to make aware consumers of new services or deal offered by any business.

Coffee Shop Flyer Design

There are some key principles to focus and finalize before getting started in flyer design. Given below tips will help in designing an effective flyer:

1. Grab the Attention of Consumers

You need an effective headline and eye-catching visuals that will grab the attention of people, if being placed at the front of a store. The use of attractive colors is the main thing, you need to be very selective, stay consistent with the colors used for branding.

Simple and attractive designs grab the attention of the audience. Use the real photos of your coffee shop that will give an idea of the atmosphere and write the text of your promotion in bold.

2. Sell the Benefits

The main purpose of marketing has been based around selling the benefits. For example, tell people what benefits they will get from you rather than describing them what process you use in coffee making.

3. Be Concise

You need to focus on your main point; the average attention span should be under 8 seconds! If the consumer likes the main idea, you can add a call to action for further details.

Use lists, bullet points or boxes to highlight the key benefits rather than including them in a lengthy paragraph.

4. Speak like Marketeer

Always use marketing words for telling the main idea of your product or service. Do not use your natural way of speaking with customers. For marketing you need to be professional, catchy tagline and titles play the main role.

5. Call to Action

Call to Action is an obvious part, but before adding any CTA you must be very clear about what you want your audience to do next. Now at this step, you need to speak naturally, use phrases like ‘Take a free sample today’ or ‘Try our unique blend today will ensure you get a return on investment.

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4 Tips to Reduce Website Bounce Rate

Posted on April 11, 2016 by John Sander

Bounce rate is the number of visitors who visit your website and leave from the home page without visiting any inner page – in simple words, one-page visitors. If your website’s bounce rate is high, it shows that the page wasn’t user-friendly or visitors didn’t find what they were looking for.

4 Tips to Reduce Website Bounce Rate

If your website analytics show that you are receiving high bounce rate then you need to adopt following 4 methods for reducing it:

1. Reduce Page Load Time

Slow page loading is a top factor in high bounce rate of website. If a user can’t see web content, it will increase the bounce rate. According to a survey, 47% of web users expect a page to load in less than 3 seconds.

Fast page load is very crucial for mobile responsive websites. According to a survey by Radware, a 500 milliseconds delay in page loading can result in an increase in more than 26% bounce rate.

Slow-loading pages are also a main cause of low conversion rate for e-commerce retailers. This is amazing to know that only 2% of top 100 e-commerce websites have fast mobile responsive websites that load in less than five seconds on mobile phones and tablets.

2. Make Your Content More Accessible

After fixing the mobile load time, the next step is to put useful content is proper formatting on the website. Formatting your web page content makes it easy to read for users and reduces your bounce rate. Visitors don’t read weighty paragraphs that span entire page, try to use bullet points and mention just the key points.

Given below are few points to follow for content formatting:

  • Frequent subheadings
  • Bulleted lists
  • Suitable images

Use of these content formatting ways makes your web content easy to scan for users and allows them to identify relevant points.

3. Use Sidebar Widgets and Promotions Sparingly

Use sidebar space for promoting your main packages smartly. Using excessive ads and banners in the sidebar also increases bounce rate. Try to promote relevant items in the sidebar that provides the reader additional value.

For a blogging website, try to display the relevant articles in the sidebar that will help in making your website sticky. Always provide useful and genuinely valuable content to your visitors. Similarly, if you want to display trust signals and awards in your sidebar, make sure they’re from only the most renowned and reputable sources.

Also, avoid using un-necessary pop-ups, this will frustrate visitor. No-doubt, pop-ups are highly effective, but their excessive use can be terrible, especially if you force a visitor to sign-up or watch the video in pop-up.

4. Include a Clear Call to Action

A call to action is very necessary for successful conversion of leads. You need to think about what specific action you want users to take when they’ve consumed content offered by you. Once you have decided what you want them to do, you can a crystal-clear call to action for converting leads into conversions.

Don’t confuse your visitors with multiple CTAs. Always use a single, clear and relevant call to action that helps visitors to get the job done.

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Top 4 SEO Trends to Follow in 2016

Posted on April 6, 2016 by John Sander

In my previous articles, I have written about branding, online marketing and printing ideas. In my today’s article, I’m writing about top SEO trends to follow 2016. Google keeps on changing the search ranking algorithms, so it’s very important for you to learn latest SEO trends for online presence. SEO is the most important thing in today’s world for increasing popularity and online presence of any business.

Top 4 SEO Trends to Follow in 2016

I’m writing about top 4 seo trends to follow in 2016, follow these points to improve your online presence this year:

Trend #1: Mobile Responsive Websites Will Be On Top

The number of Smartphone users is rapidly increasing. People now use Smartphones and tablets for browsing the internet. In fact, the latest stats show that mobile usage in the US is now higher than ever before. So it has become a necessity for all online business owners to have a mobile responsive website. In 2014, Google officially announced that they will treat website responsiveness as a ranking factor when showing organic search results. So for all online business owners and web designers, it is now essential to create mobile responsive websites.

Trend #2: Social Presence Will Help

Social Media is the main source of driving traffic to your website. Google treats social media websites authentic, social media websites have gained top positions in Google search results. Google has been taking an interest in “newsworthy” and rich content websites. Strong presence on famous social media websites, including LinkedIn, Facebook, Twitter and Google+ will help in improving SEO ranking.

Trend #3: Presence on Google Local Business

A few months ago, Google launched a feature to show local search results based on the keyword category and location of the user. This feature shows list of business against searched keyword for a specific keyword.

Check out some stats of previous year to know the benefits of ranking in local search results.

  • Local searches lead 50% of mobile visitors to visit stores within a day.
  • More than 60% consumers have used local information in ads.
  • 50% mobile searches are conducted in hopes of finding local results.

Geo location of a user plays a key role in local search rankings. Moreover, voice search feature will add more advancement to this trend. Last Google Pigeon search engine update is a clear indication of how location will be a key factor in search results.

Trend #4: Long Content Will Rank Better

Google always likes websites having long content. While writing content for your website, you need to focus on quality of content and the number of words. Always write article having more than 500 words. When someone writes an article having 300 to 400 words, Google doesn’t treat that content as useful. This is the world of competition for organic search results, you need to submit rich content to Google otherwise your competitors will defeat you by providing more detailed content. A text-based article having helpful infographics, videos, animations and images will have more impact on search engine and traffic.

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Top 4 Reasons Behind High Email Unsubscriptions

Posted on April 5, 2016 by John Sander

An addition in email marketing list is like an opportunity for sales. Newsletter subscribers give you direct access to their inbox. You are free to send them latest offers and deals. This ultimately results in new leads, more sales, and an improved customer relationship.

If you are an email marketer, you need to adopt a strategy to stay top of mind with subscribers with zero percent unsubscribe rate. If you are using any 3rd party email marketing app, they will surely tell you the stats of unsubscribe, but they don’t tell why people have unsubscribed.

Top 4 Reasons Behind High Email Unsubscriptions

In this blog post, I’ll tell you the top 4 reasons behind high email unsubscription, keep them in mind to improve your email marketing strategy and a build long lasting bond with clients.

Reason # 1: Flooding Inboxes

According to a survey by GetData, the number one reason of the high unsubscription rate was receiving too many emails. This survey reported that “44 percent consumers said they get the right amount of marketing emails while 53 percent of consumers reported getting too many emails from retailers”.

Do some research to determine what the required frequency of sending emails is? Flooding consumer’s inbox will result in unsubscription.

Reason # 2: Sending Irrelevant Emails

Always send emails to a relevant and targeted audience. If you are sending email to irrelevant people, it will generate you no leads and unsubscription rate will be higher. Make sure to send valuable content in emails that your target audience wants to read.

Another smart approach will be to split your email list in niche-specific groups. In this way, you’ll be able to send a more targeted newsletter to relevant consumers.

Reason # 3: The Email Looks Like Spam

Your email subject line should be only relevant text, don’t write false promises or excessive amount of exclamation marks. Such emails are filtered out as spam.

Reason # 4: Too Much or Too Little Content

Writing too long or too short emails message is also a main reason of email unsubscription. Try to write content that inspires, educates, and informs. Consumers love to read emails that are concise, clear, and easy to understand. Spend time on analyzing stats of previous newsletter campaigns and find out the topics that your audience loves to read. It will help you out to improve email marketing campaigns.

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Effective Ways to Build a Strong Brand Identity

Posted on April 4, 2016 by John Sander

Branding is essential for every type of business, including SMBs and the big names. We are living in a world of brands and they have now become the identity of businesses. A strong brand must educate, entertain and inspire customers.

Branding is a way of defining and presenting your business to your audience. A strategically defined brand can bring a lot of for your business.

A great brand embodies a company’s core values and represents more than a product; it creates and holds an emotional connection between your customers and your brand. When customers connect emotionally and believe in your brand, it leads to loyalty and higher sales.

logo design company

 

Given below are a few tips to help you in building a strong brand:

Logo Design & Brand Name

A strong brand is always easily recognizable and the recognition starts with brand name and a creative logo made by some best logo design company. These two things are used everywhere for marketing, on your business cards, website, letterhead, promotional materials and social networks. In brand identity, logo is the central, identifiable key element that helps customers remember and discover a company’s brand.

Define your Brand

There are several fundamentals to help you in defining your vision and goals of your brand:

  • How is the brand perceived against competitors?
  • What is the positioning statement of your brand?
  • What benefits do you want customers to associate with your brand?
  • What is your audience? Where will the company have contact with them?

Be Noticed

  • Always remember “First impression is the last impression”. Attract people with your brand. Don’t use tatty business cards, poorly designed advert or dodgy home-made literature.
  • Link your brand with catchy taglines, images and brand benefits.

Grow Your Community

Many of the world’s top brands, including Apple, Google, Facebook, Microsoft, Amazon, Skype and Virgin, spend huge amounts on advertising and also focus on building their communities. These companies believe that if audience trusts a brand’s community, they will trust the brand.

If you are a new brand, you have many opportunities to build online and offline communities. Social media is a big platform for building communities, you can build online communities on LinkedIn, Facebook, Twitter, Instagram, or on other social networks. I’ll suggest selecting one or two platforms where you can invest your time and resources for building your community.

Deliver Quality

For building a strong brand, you need to deliver a combination of product leadership in the marketplace (like Apple), great customer services (like Virgin) and great operational services (like IKEA).

Keep Your Promises

You’d be surprised to know that many new brands fail because they fail delivering on what they promise. Happy and satisfied customers are your best referrals.

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10 Best Handwriting Fonts for Graphic Designers

Posted on March 31, 2016 by John Sander

Selection of attractive fonts during graphics design process is very crucial for every graphic designer. Fonts play a very important role in designing of an attractive and eye-catching banner or web design project.

At kooldesignmaker.com, we have designed many attractive banner designs, web designs, Facebook cover designs, YouTube cover designs and business card designs using attractive handwritten fonts.

In this blog post, I’m writing about 10 best free handwriting fonts that will help you in making your designs creative and eye-catching. These fonts are free for use in any design project.

1. Engine

Engine font was created by a designer Ferdie Balderas. It is available in Regular and Italic styles and can be used in capital and lower-case letters. This font is available in four languages including English, Spanish, French and Polish.

Also, Visit [..banner ad design…]

10 Best Handwriting Fonts for Graphic Designers-engine

2.Fofer

Fofer font was created by Mousse Creative. Fofer gives a personal style to your designs with its natural design. It is available free for download.

10 Best Handwriting Fonts for Graphic Designers-fofer

3. California Sans

California Sans is a handwriting font, created by Noe Araujo. It is an easy reading text font and mostly used for headlines. This font is available for free download, including upper and lower case letters with some special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-california

4. Ruffle Beauty

Ruffle Beauty is a fun handwriting font, developed by Anis Iday. This font is available for both personal and commercial use. It is ideal for poster designs.

10 Best Handwriting Fonts for Graphic Designers-ruffle beauty

5. Swissblnk Monthoers

Swissblnk Monthoers is a modern handwriting vintage display font type, which combines classic and modern typography styles.

10 Best Handwriting Fonts for Graphic Designers-Swissblnk Monthoers

6. Daniel

Daniel is one of my favorite handwriting fonts developed by designer Daniel Midgley. Available for personal and commercial use, can be downloaded for free. It comes with a full set of lower and upper case, special characters and numbers.

10 Best Handwriting Fonts for Graphic Designers-Daniel

7. Journal

The Journal is a free handwriting font developed by Fontourist. It supports more than 50 languages. Can be downloaded for free.

10 Best Handwriting Fonts for Graphic Designers-Journal

8. Fabfelt Script

Fabfelt Script was developed by a french graphic designer Fabien Despinoy. His comments about this font are “I tried to design a handwritten typeface without graininess, which is natural and a little retro”.

10 Best Handwriting Fonts for Graphic Designers-Fabfelt Script

9. Linny

Linny is a handwriting font, created by Maya aka Linny. This is actually her self hand-writing style which later was developed as a font. It is now available for both personal and commercial use. It comes with a complete set of upper and lower case letters.

10 Best Handwriting Fonts for Graphic Designers-linny

10. Architect’s Daughter

Architect’s Daughter is a font developed was Kimberly Geswein. This was actually a self hand-writing style of the daughter of an architect. It is based on the style of daily handwriting. banner ad design

10 Best Handwriting Fonts for Graphic Designers-Architect's Daughter

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