Your logo is a visual graphic depiction of everything your brand. Think of Pepsi-Cola or Coca-Cola. Anyone from anywhere in the world can easily recognize them. But many companies are struggling to develop this key element for their business identity. A good logo helps in building trust between your company and your customers.
Before you start drawing sketches of your logo, first of all, write down your company’s mission statement (This is very important). Be creative and try to write a mission in one sentence to focus your energy. If possible, try drawing visual graphics also in accordance with your mission. Remember that animated logo designs attract more customers.
If you have a hard time brainstorming, there are ways around this. Here are some tips and tricks to help you create the appropriate company logo that will facilitate sales:
Competitor research
Conduct a competitor study. Identify your competitors and see trends. Notice if your competitors use solid, traditional images or attractive images and fonts? Think! how you can make your logo unique among all your competitors.
Mission and Target Audience
Focusing on your mission statement can be a good starting point when creating your logo. A mission statement can play an important role in the overall logo design of your company. Think about what makes it unique among your competitors? Know your target audience. Analyze their age groups, interests and intentions. Choose a design that suits your target audience.
Flexible design
Your logo should be flexible enough to work both on a business card and on a car bumper in the form of a bumper sticker. A good logo must be flexible and memorable. Artworks are better than photos because of flexibility. Flexible designs do not impair its quality if its size increases or decreases. A plan for creating a logo that can be effectively reproduced both in black and white and in color.
Name of your company
Your company name will influence your logo design in every way. If your logo contains initials of your brand name, then you can use a stylish bold font to highlight letters. Your logo should illustrate your business and your missions statement. The best logos speak with an image or illustration, not words.
original work of art
The original work of art makes a more impressive statement about your company, and it will distinguish your business from others. Avoid trendy looks. If you poorly plan your existing logo redesign, you risk losing customers because of any of your competitors. To avoid this risk, gradually change your company logo, as Pepsi has done for many years. A good logo design can last longer than 10-20 years.
Color selection
You must be wise in choosing colors for your logo design. A multi-color logo can add value when it comes to printing it at a stationary plant. This will not be effective in situations that allow only a few colors. Do your best not to exceed two or three color options.
Think more. Think that your company logo will be displayed on a wide range of media, such as signs, press releases, stationery, delivery vehicles, and equipment. Keep in mind that some of these applications have factory limitations. Make sure your color choices are appropriate.
Hire a Pro designer
Although conceptualizing logo ideas is a crucial step in creating the identity of your business, getting advice from an experienced logo design service provider will be beneficial in every way. Even if you choose the color well and feel what your logo should look like, you should still find and consult with the best logo design company in your opinion. Thanks to their experiences, experts know all the pros and cons of a perfect logo design or logo redesign. Find a designer who is familiar with your business, as well as your audience and competitors.
Use and protect your identity
Having created the perfect logo, which at first glance reflects the mission of your company, be sure to protect it from the use by other companies. To protect your identity, you can file a trademark application with authorities such as the United States Patent and Trademark Office.
Once you protect it, use it wherever possible for powerful branding. Powerful branding will ultimately lead to the expansion of your business.
Focus on providing high-quality services and for a certain period of time, you will be able to win the trust of customers in your brand, which will turn your corporate identity (logo) into a positive and recognizable symbol of your brand.
