Tag Archives: notepad printing

Rack Cards: An Effective Way of Advertisement

Posted on March 30, 2016 by John Sander

Rack cards play a very crucial role in product marketing. The main goal of a Rack card is to gain the attention of the customers while they are in queue for making transactions. Racks cards are majorly used in banks, schools, hotels, franchises of telecom companies and tourism related offices.

You might have seen rack cards at a bus station, placed there for promotion of various destinations. Travel agents place rack cards on their office tables for promoting different packages.

Design Tips for Rack Cards

While designing a rack card, always remember that is must compete with all other cards for catching viewer’s attention. These days, bold photos and catchy title are used for gaining attention of viewer. The design of top half portion of rack card is crucial, since the cards are placed in a metal or plastic rack and only the first half of card remains visible in a rack. So make the first half more attractive and catchy.

Use attractive and decent color scheme in the rack card design for making it view-able from a distance. Print a sample of your design and place it in a rack stand for having an idea how your rack card will look.

Add main headline, photo, contact information or call to action at the top of rack card. If you are designing dual sided rack card, you can include a list of products or services at the back side. If you are designing a rack card for a restaurant, consider adding a menu of special dishes on the back of the card.

In short, focus on the front side first half of rack card for the main idea and use remaining space for other required items.

Printing Tips for Rack Cards

Rack cards are cheap and effective sales tools for any type of business. Rack cards have two standard sizes: 4” x 9” and 3.5” x 8.5”. It is important to use one of these sizes since most card racks are built for these sizes of cards.

Selection of paper for rack cards also needs attention. You will also need to choose a paper stock, mostly glass, matte or uncoated cover paper is used for printing of rack cards. Many printers offer foil stamping to better catch the eye of the viewer and some offer gloss aqueous or UV coating for durability of rack cards.

When designing a custom rack card, also consider whether you want the cards shrink wrapped or whether you need rounded edges on the cards.

For a rack card design, it is very important to clearly deliver the main message at the top. Make it easy for readers to understand what action they are required to take. The rack card must leave a memory in viewer’s mind about your services for future use.

Market your Brand with Stationery Printing

Posted on March 24, 2016 by John Sander

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead design from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead design and printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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Custom Flyer Printing Services: Online Flyers vs Print Flyers

Posted on March 22, 2016 by John Sander

Flyer printing is a large expense for establishment of retail businesses but helps in generating abundant revenue. There are two major types of flyer: Online Flyers and Print Flyers.

Online Flyers

Online flyers are useful for researching goods or services on the internet: When someone is surfing the Internet in search of a particular item, digital flyers help a lot. Therefore, most of the internet users read online flyers. Some online flyers or magazines even have useful hyperlinks to product reviews.

But sometime online flyers can be annoying when you’re not interested in the service or product: If I’m not in the product advertised on online flyer, I’ll delete the online flyer without even clicking it.

Print Flyers

Print flyers more useful than online flyers, as they are hard to dismiss. Print flyers are majorly used in the local community newspaper. People give them a little more time than online flyers, and the lead generation rate from print flyers is higher than online flyers.

Smartphones have small screens, so reading online flyers is difficult. I’ll talk about myself, If I’m not in front of my PC, there’s no chance that I’ll look at a online flyer. Large screen of Smartphone and fast browser speed browser can make viewing an online flyer pleasurable. Personally, I like printed flyer because I can glance at it, and pick it up later. Notebook computers and Tablets are changing the trend and online flyers are in a state of competition with printer flyers.

Online flyers are considered as an eco-friendly alternative to paper printed flyers. Printing and distributing paper flyers are expensive. They can be used for targeted clients more precisely; reducing printing costs; and pairing print flyers with online media.

Kool Design Maker is the expert print shop in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW to get custom designed flyers or other printing material for your business.

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Some Knowledge Tips for Custom Envelope Printing Services

Posted on March 17, 2016 by John Sander

No doubt, it’s the era of internet and smart world. Emails are widely used for business communications, but nothing can beat the importance of traditional letter. For sending letters, envelops are still in high demand. Your custom envelope printing service can better help you if you know following basic tips:

Booklet vs. Catalog Envelopes

There are two following two types of envelopes:

Booklet: The envelope opened from the top side or large side is called “open side envelope” or “Booklet”.

Catalog: The envelope opened from the short side is called “open end envelope” or catalog.

Which Paper Weight to Use?

Envelops are printed in different paper weights as per your requirement. The most envelops are printed in the following weights: 20#, 24#, and 28# roughly corresponding to 50#, 60#, and 70# text paper.

The usual weight for a regular envelope would be 24# but if you need cheap envelopes, you may use 20# envelopes. A good hefty sheet for a durable catalog envelope or an invitation envelope would be 28#.

A wise decision will be to use a heavier paper for an important printed product or if you need a durable and strong envelope for a quality product then thinner envelope will be not reliable.

Envelope Size

Set your printer for envelope sizes, and prepare your design according to that. Make sure to leave 1/4” to 1/8” minimum blank space on all sides. Leave more if you have designed an envelope with multiple enclosures.

You can also purchase printer that prints commercial envelops. It will be more economical than a regular commercial printer. You may also consult any professional printing company for this project.

Glues Used in Envelope Printing

The glue used for holding the seams together is called spot gluing or pattern gluing. It is used only once, on removal it cannot be reused. The glue you moisturize to make the security seal on the envelope is called “remoistenable glue.” Print Shop uses a glue stick on the open cover of the envelope that is moistened to activate the glue before sealing. Once you fix the seal, the bond is permanent and that stick cannot be reused.

Peel & Seal (also known as Peel-and-stick) is glue used for sealing envelops. It comes with a second covering of glossy paper that is removed for making security seal of envelope. Latex glue is mostly used in banks for currency envelopes. It is applied on both flaps of envelops and is usable multiple times. You can open and seal this envelope for numerous times.

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5 Tips For Making A Good Business Card

Posted on March 15, 2016 by John Sander

If you want to deliver the right idea about you and your business, you need to have the right business cards. You need to get the right impression to accurately deliver the professional approach of your work.

If you want to create a reliable business image, you need to present a quality business card to people.

1. Paper Type

The paper used in Business Card Printing can make a huge difference in how your card is observed. Thick 600gsm paper is used for impressive business cards printing. Using good printing paper shows your clients and customers that you are running a professional business and willing to invest in getting positive leads and higher quality products. Spot UV finishing, foil blocking and embossing can add style, sophistication and impressive look to your business cards.

2. Business Name

Your business name should be the main focus point in the business card, along with the logo of your business if you have one (if you don’t, Visit Us). Brand awareness should be the main focus for success of the business; you’ll need to make sure that people know who you are and what you do.

3. Abbreviate Business Name

Use right spelling and abbreviation of business name, make it simple for people to understand the name of your business. Don’t assume that people can easily understand what you do from your business name. Having a company name like, “Kool Design Maker” is probably quite straight and easy to understand. You should include 2-3 short bullet points about the services you offer or list some of your products.

4. Create Space

Never complete area of the card with text and other contact info, try to use a minimum area of the card. More space makes business card look attractive and decent. The keep it simple design methodology is best when it comes to small spaces.

5. Use Contrast

Use only one or two colors for the text on your business cards to give them a sophisticated and modern look. Try to use the same color combination throughout your marketing (website, stationery, leaflets) to create a professional image of your brand.

Keep in mind above mentioned 5 tips for making a good business card. If you have any project of graphic design or printing, contact us at www.kooldesignmaker.com.

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Notepad Is an Affordable Source to Advertise Your Brand

Posted on May 10, 2013 by John Sander

Every person who is an inventor, creator, business professional, worker, thinker, writer, columnist, blogger needs their own personalize notepads to making their notes and writing down some important ideas and facts regarding their work, and every time they write something on it they just blessed the soul of person who invented it. Professional organizations use to print their own customize notepads which give them benefits in many ways like they help to increase explicit knowledge in an organization, they help to increase moral of their employees and the most important benefit is, notepads keeps organizational informative safe and let it increase with a passage of time because different notes and useful information prepared by senior during some task are helpful for the other new hires.

These are some professional benefits which are provided by notepads but there are lots of other benefits regarding marketing and non professional purposes are also provided by personalize notepads.

These benefits are:

•   Serve as marketing tool if you send your personalize printed notepads to your customer and clients as a gift
•   Helpful in preparing notes during different tasks
•   You can make your time tables on them and note down some important tasks like business meeting, seminars info on them
•   Notepads build your professional image and professional presence among your clients and customers
•   They provide a very cost effective way to promote your business indirectly among customers
•   They brilliantly promote your brand awareness
•   Notepad is not a perishable item so clients and customer can save it with them for a longer period of time which interns cause to make them remember about you for a longer period of time.

These are some benefits you can get by printing your own personalize notepads. Notepads are equally beneficial for large and small business entrepreneurs because that is still one of the important item used in a office stationary. So nobody can deny the importance of notepad designing and printing for professional and non professional purposes.

Tagged custom notepad design, desing notepads, notepad printing, notepads design, personalized notepads design | Comment