Rack Cards: An Effective Way of Advertisement

Posted on March 30, 2016 by John Sander

Rack cards play a very crucial role in product marketing. The main goal of a Rack card is to gain the attention of the customers while they are in queue for making transactions. Racks cards are majorly used in banks, schools, hotels, franchises of telecom companies and tourism related offices.

You might have seen rack cards at a bus station, placed there for promotion of various destinations. Travel agents place rack cards on their office tables for promoting different packages.

Rackcards

Design Tips for Rack Cards

While designing a rack card, always remember that is must compete with all other cards for catching viewer’s attention. These days, bold photos and catchy title are used for gaining attention of viewer. The design of top half portion of rack card is crucial, since the cards are placed in a metal or plastic rack and only the first half of card remains visible in a rack. So make the first half more attractive and catchy.

Use attractive and decent color scheme in the rack card design for making it view-able from a distance. Print a sample of your design and place it in a rack stand for having an idea how your rack card will look.

Add main headline, photo, contact information or call to action at the top of rack card. If you are designing dual sided rack card, you can include a list of products or services at the back side. If you are designing a rack card for a restaurant, consider adding a menu of special dishes on the back of the card.

In short, focus on the front side first half of rack card for the main idea and use remaining space for other required items.

Printing Tips for Rack Cards

Rack cards are cheap and effective sales tools for any type of business. Rack cards have two standard sizes: 4” x 9” and 3.5” x 8.5”. It is important to use one of these sizes since most card racks are built for these sizes of cards.

Selection of paper for rack cards also needs attention. You will also need to choose a paper stock, mostly glass, matte or uncoated cover paper is used for printing of rack cards. Many printers offer foil stamping to better catch the eye of the viewer and some offer gloss aqueous or UV coating for durability of rack cards.

When designing a custom rack card, also consider whether you want the cards shrink wrapped or whether you need rounded edges on the cards.

For a rack card design, it is very important to clearly deliver the main message at the top. Make it easy for readers to understand what action they are required to take. The rack card must leave a memory in viewer’s mind about your services for future use.

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How to Market Your Business Offline

Posted on March 29, 2016 by John Sander

We are living in a digital world, everything is accessible over the internet. Everyone is adopting e-marketing these days because being online is very crucial for success of business. While focusing on online strategies, you should never ignore offline marketing components. Many companies are now focusing completely on online marketing including email marketing, search marketing and social media. Local business marketing also plays a very important role in the success of business.  Are you familiar with offline business marketing? Are you effectively working in the local area?

offline-marketing-ideas

To market your business locally and generate new clients, given below are some tips to try:

Spread your Business Cards

Business cards are still a very useful way of marketing your business as they contain your contact info. The very basic thing about this way of marketing is to have an eye-catching business card printed on good quality paper. There are different ways you can spread your business cards, such as stick them on community bulletin boards, leave one with a tip at a restaurant and to give them to your clients and visitors.

Hold Local Events

Hold local community events in your business area, make them beneficial for visitors and encourage them to bring their friends. Local community events are a great source for introducing your products to your client base.

Sponsor a Local Sports Team

You can market your business at a high level by sponsoring a local sports team like a football team or a baseball team. In this way you can put your company’s logo on t-shirts, you can also put signage at games.

Offer a Local Discount

If you are working in multiple cities and want to promote your business in your base city. The best way is to start giving discounts to local clients. You can offer some percent off on your products or a buy-one-get-one-free option for local residents.

Use Promotional Products

Start giving promotional products to your serious buyers, this will help in creating a positive image of your brand. Every time they will use your product they will think of your business. The best promotional products are printed t-shirts having your company’s logo and slogan, printed mug with the company logo, printed shoulder bags and pens.

Partner with Sister Companies

Advertising with sister companies can help you in business marketing. Search for sister companies in local and contract with them to advertise your business at their outlet. For example, If you’re running a gym, you can partner with a juice shop. Partnership with sister companies can help you a lot in business advertisement.

These were very basic local business marketing tips. You should begin with these tips to market your product in the local area. With these simple and creative ideas, you can build a strong presence of your business in the local market.

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5 Tips for a Professional Website Design

Posted on March 25, 2016 by John Sander

Just like fashion industry, Static website designs  are constantly changing with trends and technology coming and going. When we talk about creating a professional and attractive website, we will always do best to keep everything up to date. After all, when we go for an interview, we put the best dress to look best.

print_shop web_design

Given below are 5 web design tips to keep in mind:

Keep it Simple and Clean

These days everyone likes organized things. Excessive use of Ads, icons, banners, signs, badges, buttons, pop-ups, and so on – sometimes it can all make a bad impression. Try to give your site visitors a break from all the clutter and noise. Using things like white space and flat design can make good impact on your site visitors. Keep everything simple with your most important content spotlighted.

Web Content

Web content is completely different from writing for print. Home page will be the main focus of visitors. You need to place the main content about your services at the home page, so that visitor finds his desired item quickly, but provide enough information for those who want to read complete details about the service or product.

Fold Design

The ‘Above the fold’ section requires more design attention, as every visitor first of all looks at the folder section. If your fold section is not interesting or does not provides required information, the visitor will leave your website from the first page that will increase the bounce rate. Make fold section eye-catching and informative that it creates visitor’s interest in exploring your web.

Page Navigation

Your website is useless if the visitor can’t find hid desired page. Use clear, direct and easy to use navigation on your web pages. And if you have one long page website then use anchor links to help visitors find their way on the page.

Use Small Images and Sprites

Good web designers  or Static website designs use small images in the website, as they are easy to download that improves load time of web page. It’s not okay to take a photograph and upload it to your website without re-sizing it and optimizing it to be as small as possible.

CSS sprites helps a lot in speeding up site images. If you are using a lot of images across different pages on your site, you should use CSS sprites to cache the images of website so that they don’t download again on visiting next page.

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Market your Brand with Stationery Printing

Posted on March 24, 2016 by John Sander

In my previous articles, I have written about logo designs, flyers design and benefits of business cards printing. All these materials help you in the marketing of your brand. In fact, I believe very strongly that every business related printed item helps you in marketing your brand or services.

Printed stationery items are a big source for brand marketing. Good quality business cards, envelopes, letterheads and brochures show your professionalism and create an impressive image.

Print Shop-Stationery Printing

Design Business Cards, Envelopes and Letterhead with Same Look and Feel

Your all stationery items should be of the same design, color scheme, typography, alignment, point sizes and spacing. The stationery package is very crucial to the image of your brand. Hire any professional graphics designing company for designing all stationery items together.

If you know about graphics designing, you can do it by yourself. All you need to do is find some design ideas over the internet, select some appealing designs and create your own. Try different styles. Check the overall image of all items by changing the color scheme, style, alignments and typography.

Put each design set of business card, letterhead and envelopes in front of you, make sure they give a professional and unified look. Show your designs to colleagues to get their feedback. Business stationery items should reflect the nature of your business. Use a tagline about your business that gives the main idea and goal of the business.

When you have finalized a design, ask yourself what you would think if you receive a business card or letterhead design from any other business. Would this design inspire you?

Use Good Quality Paper for Printing

After the design process, it comes to printing step. Your design work will look better only on good quality paper. Don’t forget good quality paper is very important.

At kooldesignmaker.com, we suggest our clients regarding paper qualities. We use 24# or 28# paper for the envelope printing, 60# or 70# paper for the letterhead design and printing, 80# for cover printing, and 110# or 130# for business cards printing.

When selecting the paper for printing, you need to consider the surface and the color of the paper. Surface wise paper is available in different patterns like “laid” and “linen”. Check the paper sample in sunlight, incandescent and fluorescent light.

In the end, I’ll say it again that the printed stationery items play a very crucial role in business marketing. The first impression is the last impression. If all the marketing material is well-crafted, it will help you in creating impressive image of your brand.

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Custom Flyer Printing Services: Online Flyers vs Print Flyers

Posted on March 22, 2016 by John Sander

Flyer printing is a large expense for establishment of retail businesses but helps in generating abundant revenue. There are two major types of flyer: Online Flyers and Print Flyers.

flyers design

Online Flyers

Online flyers are useful for researching goods or services on the internet: When someone is surfing the Internet in search of a particular item, digital flyers help a lot. Therefore, most of the internet users read online flyers. Some online flyers or magazines even have useful hyperlinks to product reviews.

But sometime online flyers can be annoying when you’re not interested in the service or product: If I’m not in the product advertised on online flyer, I’ll delete the online flyer without even clicking it.

Print Flyers

Print flyers more useful than online flyers, as they are hard to dismiss. Print flyers are majorly used in the local community newspaper. People give them a little more time than online flyers, and the lead generation rate from print flyers is higher than online flyers.

Smartphones have small screens, so reading online flyers is difficult. I’ll talk about myself, If I’m not in front of my PC, there’s no chance that I’ll look at a online flyer. Large screen of Smartphone and fast browser speed browser can make viewing an online flyer pleasurable. Personally, I like printed flyer because I can glance at it, and pick it up later. Notebook computers and Tablets are changing the trend and online flyers are in a state of competition with printer flyers.

Online flyers are considered as an eco-friendly alternative to paper printed flyers. Printing and distributing paper flyers are expensive. They can be used for targeted clients more precisely; reducing printing costs; and pairing print flyers with online media.

Kool Design Maker is the expert print shop in USA offering graphics designing, flyer designing, web design and printing services. Visit Us NOW to get custom designed flyers or other printing material for your business.

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8 Ways to Market Your Brand with Seasonal Spirit

Posted on March 18, 2016 by John Sander

Whether it’s Valentine, Halloween, Thanksgiving, start of summer or Christmas, seasonal branding can help you in getting noticed, make good impacts on how customers perceive you, and can even increase sales. Let’s take the example of Valentine Day and Christmas, small businesses and mega shopping stores all around start adopt the best marketing strategy to increase sales of their products.

Brand-Consultancy

It’s really important to keep alive your brand name in customers minds. Never ignore your core identity in seasonal branding, make sure to deliver your brand message with seasonal festive. When it’s time to plan your seasonal branding, you need to focus on relevancy and consistency.

Consistency is very important both across the season and your marketing output. The brand experience should be relevant and consistent, whether the customer is looking at your store, brochure, business card, press ad, website or other advertisements. Given below are 8 tips to adopt for seasonal branding:

Logo Design

You can change logo of your business at different occasions, remember never change your complete logo, just make minor changes. You can add a heart in your logo design at the time of Valentine and Christmas cap during Christmas festive.

Color Scheme

Every season has its own colors, which immediately inspire the right mood. Christmas is the multi colors festive. If your brand’s theme is simple then add splash of color during Christmas festive.

Create a Fun Video

Create a fun video and share it on YouTube, Daily motion, LinkedIn, Twitter, Facebook, Vimeo, Google+ and other social media channels. Video is a package for delivering the right message and getting customer’s attention. Get your team members together with occasionally get ups and create a video about your business and deliver the message.

Greeting Cards

Send Valentine, Halloween Thanksgiving and Christmas cards to your customers. It will create a positive and professional image of your business and change the way how your customers perceive you.

Catchy Taglines

Catchy taglines can inspire the feelings of warmth, be cheerful and emotive, but focus to your core message. Greeting message is really important if you’re sending out branded festive cards.

Graphic Design of Marketing Material

Hire a professional graphics design company for festive spin on greeting cards, flyers, posters, brochures and t-shirts. Attractive designs attract customers, so don’t compromise on design work.

Offer Free Home Delivery

During any festive, deliver your customers all products and gifts with a smile and free of delivery charges. Also send them a thank you card for choosing your business.

Participate in Local Events

Organize or participate in local events on different festive. It will make people to remember you. Offer free games and treats for kids. Help give their parents a break, so they can concentrate on browsing your store. Don’t forget to display your most popular on front; it will catch the eye of everyone passing by your store.

Branding is all about describing who you are and what you do, and associating concepts and emotions with your name. Each festive comes once in a year, but the core identity of your business should be recognizable all year round. Being creative to promote your business during these festive has a lot to do with having fun.

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Some Knowledge Tips for Custom Envelope Printing Services

Posted on March 17, 2016 by John Sander

No doubt, it’s the era of internet and smart world. Emails are widely used for business communications, but nothing can beat the importance of traditional letter. For sending letters, envelops are still in high demand. Your custom envelope printing service can better help you if you know following basic tips:

Booklet vs. Catalog Envelopes

There are two following two types of envelopes:

Booklet:  The envelope opened from the top side or large side is called “open side envelope” or “Booklet”.

Catalog: The envelope opened from the short side is called “open end envelope” or catalog.

Custom Envelope Printing Services

Which Paper Weight to Use?

Envelops are printed in different paper weights as per your requirement. The most envelops are printed in the following weights: 20#, 24#, and 28# roughly corresponding to 50#, 60#, and 70# text paper.

The usual weight for a regular envelope would be 24# but if you need cheap envelopes, you may use 20# envelopes. A good hefty sheet for a durable catalog envelope or an invitation envelope would be 28#.

A wise decision will be to use a heavier paper for an important printed product or if you need a durable and strong envelope for a quality product then thinner envelope will be not reliable.

Envelope Size

Set your printer for envelope sizes, and prepare your design according to that. Make sure to leave 1/4” to 1/8” minimum blank space on all sides. Leave more if you have designed an envelope with multiple enclosures.

You can also purchase printer that prints commercial envelops. It will be more economical than a regular commercial printer. You may also consult any professional printing company for this project.

Glues Used in Envelope Printing

The glue used for holding the seams together is called spot gluing or pattern gluing. It is used only once, on removal it cannot be reused. The glue you moisturize to make the security seal on the envelope is called “remoistenable glue.” Print Shop uses a glue stick on the open cover of the envelope that is moistened to activate the glue before sealing. Once you fix the seal, the bond is permanent and that stick cannot be reused.

Peel & Seal (also known as Peel-and-stick) is glue used for sealing envelops. It comes with a second covering of glossy paper that is removed for making security seal of envelope. Latex glue is mostly used in banks for currency envelopes. It is applied on both flaps of envelops and is usable multiple times. You can open and seal this envelope for numerous times.

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How to Reduce Custom Book Printing Costs

Posted on March 16, 2016 by John Sander

If you want to get your custom book printed, you should be aware that the final costs may include some “extras” those you were not expecting. These are not over charges; rather these are costs you should consider and negotiate prior to sending your final design files to press.

custom book printing

Overs

The processes during presswork including trimming, folding, binding, and others may destroy some copies of your printed book. This is called spoilage. For compensating this spoilage, the printing press usually produces more copies of your book than needed, known as “overage”. The common practice is to produce up to 10 percent more copies than the requested quantity. Remember, the print shop will charge this extra cost back to you at the per-book unit cost. You can usually negotiate for a lower billable percentage.

Stamping Die

If your ordered case-bound book imprinted with foil stamping on the front cover, the specially made die for this process will be an additional cost. Dies made for a few words on the spine, front cover and back cover and may cost hundreds of dollars.

Carton Printing Die

If you want to pack individual copies of your book, you will need to print cartons to pack your book. If you print black ink cartons with just an address information and logo on it, the die for this process will cost a few hundred dollars extra as well.

Freight

This is not included in the book printing price, so it is necessary to discuss how the print shop will deliver the printed books to you and how much this will cost.

Alterations Cost

If you make any editorial changes to the design, the print shop will charge you extra. Even if you make the changes and resubmit the affected pages, you will be charged an extra cost on your invoice.

When you’re working on deals with the print shop for custom book printer services, it is important to discuss these extra costs early in the book printing process.

At Kool Design Maker, we offer great low prices for Custom Book Printing and Office Stationery Printing services. We deliver quality at affordable cost. Discount deals available for Schools and Colleges, Contact Us NOW to avail educational institutions discount deals.

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